What makes 1920 Convertible Clothing unique in the outerwear market? 1920 Convertible Clothing addresses the need for versatile outerwear that adapts to various situations. Unlike traditional jackets, 1920’s designs transform into bags, blankets, and pillows, offering convenience and functionality for travelers, city dwellers, and anyone seeking adaptable clothing.
Summary
- 1920 Convertible Clothing is a brand offering versatile outerwear that transforms into bags, blankets, and pillows.
- Founders Ashley and Zach Sankar appeared on Shark Tank Season 16 seeking $250,000 for 10% equity.
- They secured a deal with Robert Herjavec for $250,000 for 25% equity.
- The company experienced a significant sales boost after the Shark Tank episode aired.
- 1920 continues to focus on inclusivity with a wide range of sizes and innovation in convertible clothing design.
1920 Convertible Clothing Shark Tank Update | Shark Tank Season 16
1920’s jackets transform into blankets, bags, and pillows. This innovative brand is revolutionizing outerwear with its versatile designs, making it perfect for travelers, busy city dwellers, and anyone who values practicality and convenience.
The Need for Versatile Outerwear
Traditional jackets often fall short when it comes to adapting to different situations. You might find yourself wishing for a blanket at a picnic or needing an extra bag while running errands.
1920 recognized this gap and created a solution: jackets that seamlessly convert into other useful items, simplifying your life and keeping you prepared for anything.
1920 on Shark Tank Season 16
1. The Pitch
| Entrepreneurs | Ashley and Zach Sankar |
|---|---|
| Business | 1920 Convertible Clothing – a convertible fashion brand |
| Ask | $250,000 for 10% equity |
| Deal | $250,000 for 25% equity |
| Shark | Robert Herjavec |
| Season | Season 16 |
| Original Air Date | November 8, 2024 |
| Website | 1920 Convertible Clothing |
| Key Points of Pitch |
|
| Why Sharks Accepted |
|
Founders and Background
Ashley, a former U.S. Army Logistics Officer, and her husband Zach, who serves as COO, founded 1920.
Ashley’s background instilled in her a passion for efficiency and preparedness, which she channeled into creating clothing that adapts to diverse needs.
The Ask
Ashley and Zach entered the Shark Tank seeking $250,000 in exchange for a 10% stake in their company.
They aimed to use this investment to increase inventory, meet the growing demand for their products, and build upon their already impressive social media success.
Product Features and Benefits
1920’s signature jackets are designed with versatility in mind. They can be easily transformed into practical items like blankets, tote bags, or travel pillows.
This multi-functionality makes them ideal for travelers, those living in urban environments, and anyone who appreciates clothing that can keep up with their active lifestyle.
Sales and Marketing Strategy
1920 has adopted a direct-to-consumer approach, selling its products exclusively through its website. To generate excitement and maintain exclusivity, they release limited collections every quarter.
Their marketing strategy relies heavily on social media, where viral videos showcasing the jackets’ unique features have reached millions of viewers.
This organic reach has allowed them to avoid costly traditional advertising.
Financial Performance
Since launching in December 2022, 1920 has experienced impressive growth. Their first month saw $78,000 in revenue, and they reached $505,000 in lifetime sales by the time they appeared on Shark Tank.
Their limited-drop strategy has resulted in consistent sell-outs, demonstrating strong demand for their products.
2. Negotiations with the Sharks
Offers and Counteroffers
Not all the Sharks were convinced of 1920’s potential. Mark Cuban expressed concerns about the founders’ understanding of accounting and cash flow, while Daniel Lubetzky saw the competitive landscape of the clothing industry as a major challenge.
Kevin O’Leary, although impressed with the product, questioned the founders’ commitment. He offered $250,000 for 30% equity.
The Deal with Robert Herjavec
Robert Herjavec, however, recognized the unique value proposition of 1920 and the strong partnership between Ashley and Zach.
He offered $250,000 for 25% equity. While Ashley and Zach initially countered with 20%, they ultimately accepted Robert’s offer, solidifying a deal that promised to propel 1920 to new heights.
1920 Update After Shark Tank
1. Sales Growth and Exposure
Appearing on Shark Tank gave 1920 incredible exposure. Within just 12 hours of the episode airing, the company saw a massive surge in sales and website traffic.
This boost helped them reach a wider audience and introduce more people to the benefits of convertible clothing.
To further capitalize on this momentum, 1920 offered a limited-time discount to Shark Tank viewers, encouraging them to experience the brand firsthand.
2. Managing Increased Demand
This sudden increase in orders presented a new challenge: managing the increased demand. 1920 tackled this head-on by providing clear and transparent communication about shipping times.
They kept customers informed about when they could expect their orders, ensuring a positive experience even with potential delays.
This proactive approach helped maintain customer satisfaction and build trust during a period of rapid growth.
3. Continued Focus on Inclusivity and Innovation
Even with their newfound success, 1920 remains committed to its core values. They continue to prioritize inclusivity by offering a wide range of sizes, from S to 5X, ensuring their clothing is accessible to a diverse customer base.
Furthermore, they are dedicated to ongoing innovation in the realm of convertible clothing.
This commitment suggests that we can expect to see even more creative and functional designs from 1920 in the future.
The Future of Convertible Clothing
1920’s success on Shark Tank highlights a growing trend: people want clothing that’s adaptable and multi-functional.
Convertible clothing offers a solution to the limitations of traditional garments, allowing for greater convenience and personalization.
As this trend continues, we can expect to see more innovative designs that blur the lines between fashion and function.
Imagine jackets that transform into backpacks, pants that convert into shorts, or even dresses that become sleeping bags! The possibilities are endless, and 1920 is at the forefront of this exciting movement.
FAQs
Where can I buy 1920 Convertible Clothing?
1920 currently sells its products exclusively through its website. You can browse their collections and make purchases directly from their online store.
What are the different styles and conversions available?
1920 offers a variety of styles, including puffer jackets and windbreakers. These jackets can be converted into different items, such as blankets, tote bags, and travel pillows. Each design is carefully crafted to ensure both style and functionality.
What is the price range of 1920 jackets?
The price of 1920 jackets varies depending on the style and features. Their Classic Mid Puffer Jacket, for example, retails for $298.
Does 1920 offer international shipping?
This information is not readily available on their website. It’s best to contact 1920 directly through their customer service channels to inquire about international shipping options.
The Bottom Line
1920 Convertible Clothing is a brand that’s changing the way we think about outerwear. By combining fashion with practicality, they have created a unique product that resonates with a growing market. Their appearance on Shark Tank and subsequent success demonstrate the demand for versatile clothing that adapts to our ever-changing needs. With a focus on inclusivity, innovation, and customer satisfaction, 1920 is poised for continued growth and is a brand to watch in the future of fashion.
