Did 54 Thrones appear on Shark Tank Season 13? Yes, 54 Thrones appeared on Shark Tank Season 13. They successfully secured a $250,000 investment for 17.5% of their company from Nirav Tolia and Kevin O’Leary. 54 Thrones is a shea-butter based skincare brand inspired by African beauty rituals.
Summary
- 54 Thrones is a skincare brand inspired by African beauty rituals, using shea butter as their primary ingredient.
- They appeared on Shark Tank Season 13 seeking $250,000 for 10% equity.
- Nirav Tolia and Kevin O’Leary invested $250,000 for 17.5% of the company.
- The investment will be used to grow the brand and expand their product line.
54 Thrones Shark Tank Update | Shark Tank Season 13
Inspired by the rich beauty rituals of Africa, 54 Thrones is a skincare brand that celebrates the continent’s diverse heritage.
Founded by Christina Funke Tegbe, the brand harnesses the power of African botanicals, particularly shea butter, to create nourishing and effective skincare products.
Each product is a tribute to a different African nation, representing the unique beauty traditions of the 54 countries that make up the continent.
The Power of Shea Butter in Skincare
Shea butter, a cornerstone of African beauty rituals, is renowned for its remarkable moisturizing and healing properties.
Rich in vitamins and fatty acids, shea butter deeply hydrates the skin, improves elasticity, and soothes irritation.
54 Thrones incorporates this versatile ingredient into their formulations, offering a range of products that cater to various skin concerns and types.
Shark Tank Season 13: A Platform for Growth
In October 2021, 54 Thrones took their brand to the national stage by appearing on Shark Tank Season 13.
The show, known for providing a platform for entrepreneurs to pitch their businesses to a panel of investors, offered 54 Thrones an opportunity to secure funding and gain exposure to a wider audience.
Their appearance on the show marked a significant milestone in their journey, propelling them towards further growth and success.
54 Thrones on Shark Tank
1. The Pitch
| Entrepreneurs | Christina Funke Tegbe |
|---|---|
| Business | 54 Thrones |
| Ask | $250,000 for 10% equity |
| Deal | $250,000 for 17.5% equity |
| Sharks | Nirav Tolia, Kevin O’Leary |
| Season | Season 13 |
| Original Air Date | October 22, 2021 |
| Website | 54 Thrones |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Response
54 Thrones’ pitch immediately captivated the Sharks. They were impressed by the brand’s compelling story, the quality of the products, and the potential for growth in the natural skincare market.
Nirav Tolia, known for his investments in mission-driven companies, was particularly drawn to 54 Thrones’ commitment to social impact.
Kevin O’Leary, the “Mr. Wonderful” of Shark Tank, recognized the brand’s potential for financial success.
After a round of negotiations, Tolia and O’Leary partnered to invest in the company, securing a larger equity stake than originally offered by the founders.
3. The Deal
The final deal saw 54 Thrones accepting a $250,000 investment from Tolia and O’Leary in exchange for 17.5% equity in the company.
This investment provided the brand with the necessary capital to fuel their expansion plans, including product development, marketing, and retail partnerships.
The partnership with the Sharks also brought valuable mentorship and industry connections, further solidifying 54 Thrones’ position in the competitive skincare market.
The Founders’ Vision
1. Christina Funke Tegbe
Christina Funke Tegbe, a Nigerian-American entrepreneur, is the visionary founder behind 54 Thrones. Her passion for skincare, coupled with her desire to celebrate her African heritage, led her to create a brand that embodies both beauty and cultural pride.
With a background in chemistry and experience in the beauty industry, Christina brings a unique blend of scientific knowledge and entrepreneurial spirit to 54 Thrones.
Her leadership and vision have been instrumental in the brand’s success, inspiring others to embrace their cultural heritage and pursue their dreams.
2. The Story Behind 54 Thrones
The story of 54 Thrones is deeply rooted in Christina’s personal experiences and her desire to share the beauty rituals of Africa with the world.
Growing up, she was surrounded by the rich traditions of African skincare, using natural ingredients like shea butter and baobab oil.
As she navigated the American beauty landscape, she realized the lack of representation of African beauty rituals and ingredients.
This fueled her desire to create a brand that not only offered effective skincare solutions but also celebrated the diverse beauty traditions of the continent.
3. The Importance of Representation in the Beauty Industry
54 Thrones’ commitment to representation goes beyond product offerings. The brand actively seeks to empower African communities by sourcing ingredients ethically and supporting local artisans.
This approach not only ensures the quality of their products but also contributes to the economic development of the regions they work with.
Furthermore, 54 Thrones’ marketing campaigns and brand messaging highlight the diversity and beauty of African women, challenging traditional beauty standards and promoting inclusivity in the industry.
54 Thrones Product Line
1. Shea Butter-Based Skincare
At the heart of 54 Thrones’ product line is shea butter, a rich emollient celebrated for its moisturizing and healing properties.
Shea butter, derived from the nuts of the African shea tree, is packed with vitamins and essential fatty acids that nourish and protect the skin.
54 Thrones incorporates this powerhouse ingredient into a variety of products, including cleansers, moisturizers, and serums, to deliver deep hydration and improve skin elasticity.
2. African Botanicals
54 Thrones goes beyond shea butter, incorporating a wide array of African botanicals into their formulations.
Each ingredient is carefully selected for its unique benefits, ranging from soothing inflammation to brightening the complexion.
Some notable botanicals used by 54 Thrones include baobab oil, known for its antioxidant properties, and moringa oil, rich in vitamins and minerals.
By harnessing the power of these natural ingredients, 54 Thrones offers skincare solutions that are both effective and gentle.
3. Cruelty-Free and Ethically Sourced Ingredients
54 Thrones is committed to creating skincare products that are not only good for the skin but also good for the planet.
The brand adheres to a strict cruelty-free policy, ensuring that no animals are harmed in the testing or development of their products.
Additionally, 54 Thrones prioritizes ethically sourced ingredients, working with local communities in Africa to ensure fair trade practices and sustainable harvesting.
This commitment to social responsibility sets 54 Thrones apart as a brand that values both beauty and ethical practices.
Impact and Future Plans
1. Post-Shark Tank Success
54 Thrones’ appearance on Shark Tank served as a catalyst for significant growth. The brand experienced a surge in sales and garnered widespread recognition, attracting a loyal customer base.
The exposure on national television not only validated the brand’s mission but also introduced it to a larger audience. This newfound visibility opened doors to new retail partnerships and opportunities for expansion.
2. Expansion Goals
With the Shark Tank investment and increased brand awareness, 54 Thrones is poised for further expansion. The brand aims to develop new products that cater to a wider range of skin concerns and types.
They also plan to explore new markets, both domestically and internationally, to reach a more diverse customer base.
By leveraging their success and building on their existing product line, 54 Thrones is well-positioned to become a major player in the global skincare industry.
3. Giving Back to African Communities
54 Thrones’ commitment to social impact remains a core pillar of their business model. As the brand grows, they continue to prioritize giving back to African communities.
This includes sourcing ingredients ethically, supporting local artisans, and investing in educational initiatives.
By creating a positive impact on the communities they work with, 54 Thrones aims to build a sustainable and socially responsible business that empowers people and celebrates African heritage.
The Importance of Investing in Diverse Businesses
1. Supporting Underrepresented Entrepreneurs
Investing in diverse businesses, like 54 Thrones, is crucial for supporting underrepresented entrepreneurs.
Women and minority-owned businesses often face systemic barriers to accessing capital and resources.
By investing in these businesses, investors can help level the playing field and create opportunities for these entrepreneurs to thrive.
This not only benefits the individual businesses but also contributes to a more equitable and inclusive economy.
2. Promoting Diversity and Inclusion in the Beauty Industry
The beauty industry has historically lacked diversity and inclusivity, often catering to narrow beauty standards.
Investing in diverse beauty brands like 54 Thrones helps challenge these norms and promote a more inclusive representation of beauty.
By supporting brands that celebrate diverse skin tones, hair types, and cultural traditions, investors can contribute to a more vibrant and representative beauty landscape.
3. The Economic Impact of Investing in Minority-Owned Businesses
Investing in minority-owned businesses has a significant economic impact. These businesses often create jobs in underserved communities and contribute to local economic development.
Studies have shown that minority-owned businesses are more likely to hire employees from their communities, leading to increased employment opportunities and reduced income inequality.
By investing in these businesses, investors can not only generate financial returns but also contribute to a more prosperous and equitable society.
FAQs
What is 54 Thrones?
54 Thrones is a clean beauty brand inspired by the rich and diverse beauty rituals of Africa. They offer a range of skincare products formulated with natural, ethically sourced ingredients, primarily shea butter. Each product pays homage to a different African nation, celebrating the continent’s unique beauty heritage.
What products does 54 Thrones offer?
54 Thrones offers a variety of skincare products, including cleansers, moisturizers, serums, body butters, and oils. Their products are designed to nourish and hydrate the skin, using the power of African botanicals like shea butter, baobab oil, and moringa oil.
Where can I buy 54 Thrones products?
54 Thrones products are available for purchase on their website, as well as select retail partners. You can find a list of retailers on their website.
Who are the founders of 54 Thrones?
Christina Funke Tegbe is the founder and CEO of 54 Thrones. A Nigerian-American entrepreneur, Christina was inspired to create the brand by her passion for skincare and her desire to celebrate African beauty rituals.
What is the significance of 54 Thrones’ Shark Tank appearance?
54 Thrones’ appearance on Shark Tank Season 13 was a major milestone for the brand. It provided them with national exposure, increased sales, and a valuable investment from two Sharks. This platform helped validate their mission and accelerate their growth in the skincare industry.
The Bottom Line
54 Thrones is more than just a skincare brand. It’s a celebration of African heritage, a commitment to ethical sourcing, and a testament to the power of entrepreneurship. Their Shark Tank success story highlights the importance of investing in diverse businesses and supporting underrepresented entrepreneurs. With their unique blend of cultural inspiration and high-quality products, 54 Thrones is poised to continue making a significant impact in the beauty industry and beyond.
