What happened with HiccAway on Shark Tank Season 13? HiccAway, a straw designed to instantly cure hiccups, appeared on Shark Tank Season 13. The founders initially sought $250,000 for 10% equity. Ultimately, they secured a deal with Mark Cuban for $250,000 in exchange for 20% equity.

HiccAway Shark Tank Update | Shark Tank Season 13

What is HiccAway?

HiccAway is an innovative, FDA-cleared tool designed to stop hiccups quickly and effectively.

Unlike traditional hiccup remedies, HiccAway takes a scientific approach by stimulating the phrenic and vagus nerves, interrupting the hiccup cycle.

This simple yet ingenious device is a reusable straw that offers a drug-free solution, making it suitable for people of all ages.

The Problem of Hiccups

Hiccups may seem like a minor inconvenience, but for some, they can be a persistent and frustrating issue.

Persistent hiccups can disrupt sleep, interfere with eating, and even lead to social embarrassment.

While most hiccups subside on their own, chronic cases may require medical attention. HiccAway aims to provide immediate relief, offering a convenient and accessible solution for hiccup sufferers.

HiccAway’s Shark Tank Season 13 Pitch

Entrepreneurs	Jennifer Bellis & Anthony Martin
Business	HiccAway
Ask	$250,000 for 10%
Deal	$250,000 for 20%
Sharks	Mark Cuban
Season	Season 13
Original Air Date	October 22, 2021
Website	HiccAway
Key Points of Pitch	HiccAway is a drug-free, reusable straw designed to alleviate hiccups. It is backed by scientific research and has been cleared by the FDA. The company has seen significant sales growth and positive customer feedback.
Why Sharks Accepted	Mark Cuban was impressed by the product’s simplicity and effectiveness, as well as the founders’ passion and business acumen. He saw the potential for HiccAway to address a common problem and become a household name.

1. The Founders’ Story

Jennifer Bellis, a registered nurse, and Anthony Martin, a respiratory therapist, combined their medical expertise to develop HiccAway.

Their personal experiences with hiccups inspired them to create a solution that was both practical and effective.

The founders’ passion for helping others and their commitment to improving healthcare are evident in their product and their pitch.

2. The HiccAway Design

HiccAway’s design is deceptively simple. The straw features a pressure valve at the bottom that creates suction when the user drinks.

This suction triggers a neurological response, stimulating the diaphragm and vagus nerve, which are responsible for hiccups.

The result is a quick and painless interruption of the hiccup cycle. The straw is made of BPA-free materials and is dishwasher safe, making it a sustainable and hygienic solution.

Mark Cuban’s Investment

1. Why Mark Cuban Invested

Mark Cuban, a seasoned investor and entrepreneur, was drawn to HiccAway for several reasons.

First, he recognized the product’s potential to address a universal problem. Hiccups affect people of all ages and backgrounds, creating a vast potential market for HiccAway.

Second, he was impressed by the product’s simple yet effective design, which was backed by scientific research and FDA clearance. This gave him confidence in the product’s safety and efficacy.

Finally, he was swayed by the founders’ passion and dedication. Jennifer Bellis and Anthony Martin’s medical backgrounds and genuine desire to help people resonated with Cuban, who values authenticity and entrepreneurial spirit.

2. The Impact of the Investment

Mark Cuban’s investment provided HiccAway with a significant boost in several areas. The financial capital allowed the company to ramp up production, expand its marketing efforts, and invest in research and development.

The exposure from Shark Tank also brought HiccAway into the national spotlight, increasing brand awareness and driving sales. Moreover, Cuban’s mentorship and business expertise proved invaluable to the founders.

He helped them navigate the complexities of scaling a business, forge strategic partnerships, and develop a long-term growth strategy.

The investment from Mark Cuban has undoubtedly accelerated HiccAway’s growth and positioned it as a leader in the hiccup relief market.

HiccAway Update: After Shark Tank

1. Increased Sales and Brand Awareness

HiccAway experienced a dramatic surge in sales and brand recognition following its Shark Tank appearance.

The national exposure catapulted the product into the mainstream, generating a wave of interest from consumers and retailers alike.

Online sales skyrocketed, and the product quickly became a top seller on Amazon. The increased demand led to partnerships with major retailers, further expanding HiccAway’s reach.

The company’s social media following grew exponentially, with customers sharing their positive experiences and testimonials.

HiccAway’s success story became an inspiration for aspiring entrepreneurs, demonstrating the power of innovation and the potential of the Shark Tank platform.

2. Product Development and Expansion

With the influx of resources from Mark Cuban’s investment, HiccAway has been able to accelerate its product development and expansion plans.

The company is actively exploring new product variations, including different sizes and colors, to cater to a wider audience.

They are also investing in research and development to enhance the product’s efficacy and explore additional applications for the technology.

HiccAway aims to become a global brand, with plans to expand into international markets in the near future.

The company is committed to its mission of providing a safe, effective, and accessible solution for hiccups, and its continued growth and innovation are a testament to that commitment.

HiccAway’s Future

1. Growth Strategies

HiccAway’s future is bright, with a clear vision for growth and expansion. The company is focused on increasing its market share both domestically and internationally.

They plan to achieve this through a multi-pronged approach, including strategic partnerships, innovative marketing campaigns, and a continued commitment to product development.

HiccAway aims to establish itself as the go-to solution for hiccups, building a loyal customer base and becoming a household name.

By staying ahead of the curve and adapting to evolving market trends, HiccAway is poised for continued success and sustained growth in the years to come.

2. Social Impact

Beyond its commercial success, HiccAway is committed to making a positive social impact. The company aims to improve the quality of life for individuals who suffer from chronic or persistent hiccups, a condition that can significantly disrupt daily activities and overall well-being.

By providing an accessible and effective solution, HiccAway is helping to alleviate the discomfort and frustration associated with hiccups.

The company also actively engages with the medical community, collaborating with healthcare professionals to raise awareness about hiccups and promote HiccAway as a viable treatment option.

Through its commitment to social responsibility, HiccAway is not only a successful business but also a force for good in the world.

FAQs

How does HiccAway work?

HiccAway utilizes a patented pressure valve to create suction when you drink from it. This suction stimulates the diaphragm and vagus nerve, disrupting the hiccup cycle.

Where can I buy HiccAway?

HiccAway is available for purchase on their website, as well as on Amazon and other major retailers.

Is HiccAway safe for children?

Yes, HiccAway is safe for children and adults. It is a drug-free, non-invasive solution made from BPA-free materials.

How do I clean HiccAway?

HiccAway is dishwasher safe, making it easy to clean and maintain.

What if HiccAway doesn’t work for me?

While HiccAway is effective for most people, individual results may vary. If you are not satisfied with the product, HiccAway offers a money-back guarantee.

The Bottom Line

HiccAway’s journey from Shark Tank to a thriving business is a testament to the power of innovation and the potential of the entrepreneurial spirit. The company’s commitment to providing a safe, effective, and accessible solution for hiccups has resonated with consumers and investors alike.

With continued growth and expansion on the horizon, HiccAway is poised to become a leader in the hiccup relief market and make a lasting impact on the lives of those who suffer from this common ailment.