What is the Touch Up Cup? The Touch Up Cup is an innovative paint storage container designed specifically for simplifying those inevitable paint touch-up projects.
Summary
- The Touch Up Cup’s Shark Tank journey in Season 12 is revisited.
- Key details of their pitch and the investment deal with Blake Mycoskie are outlined.
- An update on the company’s progress and growth post-Shark Tank is provided.
- Insights into how the Shark Tank experience impacted their business trajectory are shared.
- The current availability and purchasing options for the Touch Up Cup are highlighted.
Touch Up Cup Shark Tank Update | Shark Tank Season 12
In a world of DIY projects and inevitable household wear and tear, the Touch Up Cup emerged as a simple yet ingenious solution.
This innovative paint storage container addresses the common frustration of leftover paint drying out before you need it again.
Designed for convenient touch-ups, the Touch Up Cup’s airtight seal ensures your paint stays fresh and ready for use, transforming those small paint projects from a chore into a breeze.
Shark Tank Season 12 Recap
1. The Touch Up Cup’s Pitch on Shark Tank
| Entrepreneurs | Carson and Jason Grill |
|---|---|
| Business | Touch Up Cup |
| Ask | $150,000 for 10% equity |
| Deal | $150,000 for 17.5% equity |
| Sharks | Blake Mycoskie |
| Season | Season 12 |
| Original Air Date | March 19, 2021 |
| Website | Touch Up Cup |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The investment deal secured with Blake Mycoskie
The Touch Up Cup team initially sought $150,000 for a 10% stake in their business. Blake Mycoskie, the guest Shark and founder of TOMS, saw the potential in their product and offered $150,000 for 17.5% equity.
Recognizing the value of Mycoskie’s expertise and network, the Grills accepted his offer, solidifying a partnership that would prove instrumental in their future success.
Touch Up Cup: Post-Shark Tank Updates
1. Company Growth and Expansion
Since their Shark Tank appearance, the Touch Up Cup has experienced remarkable growth. The investment and exposure from the show acted as a catalyst, propelling the company forward.
They’ve expanded their retail presence significantly, securing partnerships with major retailers like Ace Hardware, True Value, and Do It Best.
This wider distribution has made the Touch Up Cup accessible to DIY enthusiasts and professionals across the nation.
2. Product Developments or New Offerings
While the original Touch Up Cup remains a core product, the company hasn’t rested on its laurels. They’ve introduced new sizes and multi-packs to cater to various project needs.
Additionally, they’ve expanded their product line to include accessories such as brushes and rollers, creating a comprehensive touch-up solution.
3. Customer Feedback and Testimonials
The Touch Up Cup has garnered overwhelmingly positive feedback from customers. Users praise its functionality, ease of use, and ability to keep paint fresh for extended periods.
Many DIY enthusiasts and professionals appreciate how the product simplifies touch-up projects, saving them time and money.
Numerous online reviews and testimonials highlight the Touch Up Cup’s effectiveness and its positive impact on their painting experiences.
Impact of Shark Tank on Touch Up Cup
1. How the investment and exposure benefited the business
Appearing on Shark Tank proved to be a turning point for the Touch Up Cup. The investment from Blake Mycoskie provided much-needed capital to fuel their expansion plans.
But perhaps even more valuable was the national exposure the show offered. Millions of viewers witnessed the Touch Up Cup’s potential, leading to a surge in brand awareness and sales.
The “Shark Tank effect” opened doors to new retail partnerships and boosted the company’s credibility within the industry.
2. Challenges faced after the show
While Shark Tank offered a wealth of opportunities, it also presented challenges. The sudden increase in demand tested the company’s production and fulfillment capabilities.
Scaling up operations quickly while maintaining quality standards required careful planning and execution.
Additionally, managing the heightened public scrutiny that comes with being a Shark Tank success story demanded adaptability and resilience.
Where to Buy Touch Up Cup Today
1. Availability Online and in Stores
The Touch Up Cup is readily available for purchase through various channels, making it easy for consumers to get their hands on this handy paint storage solution.
- Online: You can conveniently order Touch Up Cups directly from their official website. They offer various packs and bundle options to suit your needs. You can also find them on major e-commerce platforms like Amazon.
- In Stores: Touch Up Cups have expanded their brick-and-mortar presence significantly. You can now find them at many home improvement stores, including Lowe’s and Walmart. This allows you to see the product in person and make an informed purchase.
2. Current Pricing and Promotions
Pricing for the Touch Up Cup is competitive, making it an affordable solution for keeping your paint fresh. The cost varies depending on the pack size and any ongoing promotions.
- It’s always worth checking the official website for any exclusive deals or discounts.
- You can also compare prices across different retailers to find the best value.
Remember, the Touch Up Cup isn’t just a one-time purchase. It’s a reusable tool that can save you money and hassle on countless touch-up projects in the future.
FAQs
How long does paint stay fresh in the Touch Up Cup?
The Touch Up Cup’s airtight seal significantly extends the life of your leftover paint. Many users report paint staying fresh for weeks or even months.
Can I store different types of paint in the Touch Up Cup?
Yes, the Touch Up Cup is suitable for both water-based and oil-based paints.
Is the Touch Up Cup dishwasher safe?
Yes, the Touch Up Cup is dishwasher safe, making cleanup quick and easy.
Does the Touch Up Cup come with a brush?
While the original Touch Up Cup doesn’t include a brush, the company now offers accessory packs that include brushes and rollers.
Can I use the Touch Up Cup for other liquids besides paint?
Although designed primarily for paint, the Touch Up Cup’s airtight seal makes it suitable for storing other liquids that you want to keep fresh, such as varnishes and stains.
The Bottom Line
The Touch Up Cup has proven to be a resounding success, both in terms of product innovation and business growth. Its simple yet effective design solves a common problem for DIYers and professionals alike. The Shark Tank experience catapulted the company to new heights, providing the resources and exposure needed to expand its reach and impact.
If you’re tired of dealing with dried-out paint and messy touch-up projects, the Touch Up Cup is a worthwhile investment. Its user-friendly design, combined with its ability to keep paint fresh for extended periods, makes it a valuable addition to any toolbox. With continued innovation and a commitment to customer satisfaction, the Touch Up Cup is well-positioned for continued success in the years to come.
