Did Brake Free secure an investment on Shark Tank Season 12? Yes, Brake Free successfully secured an investment on Shark Tank Season 12. The entrepreneurs behind Brake Free, a safety brake light attachment for motorcycle helmets, accepted a deal of $200,000 for 20% equity from Mark Cuban and Robert Herjavec.
Summary
- Brake Free, a motorcycle helmet safety device, pitched on Shark Tank Season 12.
- The product is a brake light attachment aimed at enhancing rider visibility.
- The entrepreneurs sought $200,000 for 10% equity.
- Mark Cuban and Robert Herjavec jointly invested $200,000 for 20% equity.
- The investment will likely fuel Brake Free’s production and marketing efforts.
Brake Free Shark Tank Update | Shark Tank Season 12
Brake Free is a revolutionary safety device designed to enhance the visibility of motorcyclists on the road.
It’s a simple yet effective brake light attachment that affixes to the back of a motorcycle helmet, providing an additional visual cue to drivers behind.
The core purpose of Brake Free is to reduce the risk of rear-end collisions, a common and often fatal type of accident involving motorcycles.
Brake Free’s Shark Tank Journey
1. The Pitch
| Entrepreneurs | Andrew Barbosa and Daymond John |
|---|---|
| Business | Brake Free |
| Ask | $200,000 for 10% equity |
| Deal | $200,000 for 20% equity |
| Sharks | Mark Cuban and Robert Herjavec |
| Season | Shark Tank USA Season 12 |
| Original Air Date | April 2, 2021 |
| Website | Brake Free |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Reactions and Concerns
The Sharks were impressed by the Brake Free concept and its potential impact on motorcycle safety.
They acknowledged the alarming statistics surrounding motorcycle accidents and recognized the need for innovative solutions like Brake Free.
However, some Sharks expressed concerns about the product’s market penetration and the challenges of competing in a crowded safety gear industry.
3. The Deal
Two Sharks, Mark Cuban and Robert Herjavec, saw the potential in Brake Free and decided to invest jointly.
They offered $200,000 for a 20% stake in the company, recognizing the value of the product and the entrepreneurs’ drive.
This investment provided Brake Free with the financial backing and strategic guidance needed to accelerate its growth and reach a wider audience of motorcyclists.
Brake Free Update
1. Post-Shark Tank Progress and Developments
The Shark Tank appearance served as a catalyst for Brake Free’s growth. The investment from Mark Cuban and Robert Herjavec has enabled the company to expand its operations significantly.
They’ve been able to refine the product design, ramp up production capabilities, and establish a more robust distribution network.
The exposure from the show also generated considerable buzz, leading to increased brand awareness and a surge in customer interest.
2. Production and Distribution Updates
Brake Free has made notable strides in scaling up its production processes. They’ve partnered with experienced manufacturers to streamline production and ensure consistent quality.
The company has also expanded its distribution channels, making Brake Free available through a wider range of online and brick-and-mortar retailers.
This broader reach has been crucial in getting the product into the hands of more motorcyclists across the country.
3. Market Reception and User Feedback
The market response to Brake Free has been largely positive. Motorcyclists appreciate the added safety the device provides, especially in situations where visibility is critical.
Many users have reported feeling more confident and secure on the road with Brake Free installed on their helmets.
The company actively seeks and values customer feedback, using it to further improve the product and address any concerns.
The Importance of Motorcycle Safety
1. Statistics on Motorcycle Accidents and Fatalities
Motorcycle accidents are a serious concern on roadways worldwide. Motorcycles, while offering a sense of freedom and exhilaration, are inherently more vulnerable than enclosed vehicles.
Statistics consistently show that motorcyclists are at a significantly higher risk of being involved in a fatal crash compared to car occupants.
This stark reality underscores the urgent need for improved safety measures for riders.
2. The Role of Visibility in Preventing Accidents
Visibility plays a pivotal role in motorcycle safety. Many accidents occur because drivers fail to see motorcyclists in time to react.
This is especially true in low-light conditions or when a motorcycle is obscured by other vehicles. Enhancing visibility is a key strategy in reducing the risk of collisions and protecting riders.
3. How Brake Free Contributes to Rider Safety
Brake Free directly addresses the issue of visibility by providing an additional and highly noticeable brake light signal.
When a motorcyclist applies the brakes, Brake Free’s bright LED light illuminates, alerting drivers behind them to slow down.
This extra visual cue can make a crucial difference in reaction time, potentially preventing accidents.
By increasing a rider’s conspicuity, Brake Free acts as an extra layer of protection on the road, promoting safer interactions between motorcycles and other vehicles.
The Future of Brake Free
1. Expansion Plans and Product Enhancements
Brake Free is poised for continued growth and innovation. With the Shark Tank investment fueling their efforts, the entrepreneurs have ambitious plans to expand their product line and reach a broader market.
They are actively exploring enhancements to the existing Brake Free device, such as incorporating smart features and connectivity options.
Additionally, they are looking into developing new safety products that cater to the specific needs of motorcyclists.
2. Potential Impact on the Motorcycle Industry
Brake Free has the potential to significantly impact the motorcycle industry. By providing a simple yet effective safety solution, it could contribute to a reduction in motorcycle accidents and fatalities.
As more riders adopt Brake Free and similar technologies, it could become a standard safety feature on helmets, leading to increased overall safety on the roads.
This could also spur further innovation in the motorcycle safety sector, inspiring the development of new and improved products.
3. The Entrepreneurs’ Vision for the Company
The entrepreneurs behind Brake Free have a clear vision for the future. They see the company as a leading force in motorcycle safety, dedicated to creating products that save lives and empower riders.
Their goal is to make Brake Free a ubiquitous safety accessory, recognized and trusted by motorcyclists worldwide.
They are committed to ongoing research and development, constantly seeking ways to improve their products and make a meaningful difference in the motorcycle community.
FAQs
How does Brake Free work?
Brake Free utilizes a built-in accelerometer to detect when a motorcycle is slowing down or braking. This triggers a bright LED light on the back of the helmet, providing a clear visual signal to drivers behind.
Is Brake Free compatible with all motorcycle helmets?
Brake Free is designed to be universally compatible with most motorcycle helmets. It attaches securely using a strong adhesive and can be easily removed without damaging the helmet.
Where can I purchase Brake Free?
Brake Free is available for purchase through their official website and select online retailers. It may also be found at certain motorcycle gear shops.
What are the benefits of using Brake Free?
Brake Free enhances rider visibility, reduces the risk of rear-end collisions, and promotes overall motorcycle safety. It is a simple, affordable, and effective way to increase your presence on the road.
Does Brake Free have any competitors in the market?
While there are other motorcycle safety products available, Brake Free’s unique helmet-mounted brake light design sets it apart. It offers a distinct advantage in terms of visibility and ease of use.
The Bottom Line
Brake Free represents a significant step forward in motorcycle safety. Its innovative approach to enhancing rider visibility has the potential to save lives and make the roads safer for everyone. With continued support and innovation, Brake Free is poised to become an essential piece of gear for motorcyclists around the world. It’s a testament to the power of entrepreneurship and the unwavering pursuit of safety on the roads.
