His and Her Bar: A Sweet Idea That Didn’t Win Over the Sharks

SharkTank

His and Her Bar Shark Tank Update | Shark Tank Season 12

Did His and Her Bar get an investment on Shark Tank Season 12? No, His and Her Bar did not receive an investment on Shark Tank Season 12.

Summary
  • His and Her Bar is an all-natural aphrodisiac snack bar.
  • They appeared on Shark Tank Season 12 seeking $50,000 for 10% equity.
  • The Sharks were concerned about the product’s efficacy and market potential.
  • His and Her Bar did not receive an investment.
  • The company continues to operate and sell its products online.

His and Her Bar Shark Tank Update | Shark Tank Season 12

His and Her Bar was a unique concept brought to the Shark Tank stage: an all-natural snack bar designed to enhance libido and promote sexual wellness.

The bars were marketed as a healthy and enjoyable alternative to traditional aphrodisiacs, using a blend of herbs and superfoods believed to have stimulating properties.

The Allure of Shark Tank

Shark Tank, a popular reality TV show, provides aspiring entrepreneurs a platform to pitch their businesses to a panel of successful investors, known as “Sharks.”

The show’s allure lies in the potential for securing life-changing investments and gaining invaluable exposure for one’s company.

His and Her Bar, like many others, sought to leverage this opportunity to propel their business to new heights.

His and Her Bar’s Shark Tank Pitch

1. The Pitch

Entrepreneurs Kamaal Fareed, Kristen Rae
Business His and Her Bar
Ask $50,000 for 10% equity
Deal No deal
Sharks Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec, Daymond John
Season Season 12
Original Air Date February 12, 2021
Website His and Her Bar
Key Points of Pitch
  • All-natural aphrodisiac snack bar
  • targeting couples seeking to enhance intimacy
  • unique product in a growing market
Why Sharks Declined
  • Concerns about efficacy
  • questions about scientific backing
  • hesitations about the niche market
  • perceived lack of mainstream appeal

2. The Founders’ Story and Passion

Kamaal Fareed and Kristen Rae, the couple behind His and Her Bar, presented their product with enthusiasm and conviction.

They shared their personal experiences with the challenges of maintaining a healthy sex life in busy modern lifestyles.

Their passion for natural wellness and their desire to help other couples connect intimately fueled their entrepreneurial journey.

3. The Product

His and Her Bar was positioned as a delicious and convenient way to boost libido and improve sexual experiences.

The bars were made with a blend of ingredients like maca root, cacao, and dates, all known for their potential aphrodisiac qualities.

The founders emphasized the product’s naturalness and its potential to foster intimacy in a fun and enjoyable way.

The Sharks’ Response

1. Concerns About Efficacy and Market Potential

While intrigued by the concept, the Sharks expressed reservations about the efficacy of His and Her Bar. They questioned whether a snack bar alone could significantly impact libido and sexual performance.

Additionally, they raised concerns about the size of the market for such a specialized product, wondering if it could achieve widespread appeal.

2. Questions About the Science Behind the Product

The Sharks probed deeper into the scientific basis for the aphrodisiac claims made by the founders. They sought evidence to support the effectiveness of the ingredients used in the bars.

The lack of concrete scientific data presented by the entrepreneurs led to further skepticism among the investors.

3. Hesitations About the Niche Market

Several Sharks expressed hesitations about investing in a product catering to a niche market.

While acknowledging the potential for growth in the sexual wellness industry, they questioned whether His and Her Bar’s specific focus would limit its scalability and profitability.

The Sharks’ primary goal is to find businesses with mass-market potential, and His and Her Bar’s niche positioning raised doubts in this regard.

The Outcome: No Deal

1. The Sharks’ Final Decision

Despite the founders’ passion and the product’s unique concept, the Sharks ultimately decided not to invest in His and Her Bar.

The concerns about efficacy, lack of scientific evidence, and the niche market proved to be insurmountable obstacles. One by one, the Sharks declared themselves “out,” leaving the entrepreneurs without a deal.

2. The Founders’ Reaction

While disappointed by the outcome, Kamaal Fareed and Kristen Rae remained optimistic about the future of His and Her Bar.

They expressed gratitude for the opportunity to pitch on Shark Tank and acknowledged the valuable feedback they received from the Sharks.

The experience, though unsuccessful in securing an investment, provided them with insights to refine their business strategy and approach to the market.

His and Her Bar After Shark Tank

1. The Company’s Current Status

While His and Her Bar didn’t secure a Shark Tank deal, the company continued to operate after their appearance.

They maintained an online presence, selling their products through their website and potentially other e-commerce platforms.

Their journey post-Shark Tank likely involved adapting their marketing strategies and product offerings based on the feedback they received.

2. Lessons Learned from the Experience

The Shark Tank experience, even without an investment, served as a valuable learning opportunity for the founders.

They likely gained insights into the importance of robust market research, scientific validation for product claims, and the challenges of targeting a niche audience.

The feedback from the Sharks may have prompted them to re-evaluate their business model and explore ways to broaden their appeal.

3. Future Plans and Aspirations

Despite the setback on Shark Tank, Kamaal Fareed and Kristen Rae likely continued to pursue their passion for sexual wellness and natural products.

Their future plans may involve expanding their product line, conducting further research to support their claims, and seeking alternative avenues for funding and growth.

Their determination and resilience in the face of challenges demonstrate their commitment to their business and their vision for His and Her Bar.

FAQs

What are the ingredients in His and Her Bar?

His and Her Bar was made with a blend of natural ingredients, including maca root, cacao, dates, and other superfoods believed to have aphrodisiac properties. The exact recipe may have evolved since their Shark Tank appearance, so it’s best to check their website or product packaging for the most up-to-date ingredient list.

Where can I buy His and Her Bar?

As of August 2023, information about His and Her Bar’s availability is limited. It’s possible they continue to sell their products online through their website or other e-commerce platforms. It’s recommended to search online or contact the company directly for the latest information on where to purchase their bars.

Has the company made any changes since Shark Tank?

It’s likely that His and Her Bar has made adjustments to their business strategy and product offerings since appearing on Shark Tank. They may have refined their marketing approach, expanded their product line, or conducted further research to strengthen their claims. Specific information about changes may be available on their website or through news articles.

What advice would the founders give to other entrepreneurs?

While we don’t have direct access to their advice, Kamaal Fareed and Kristen Rae’s experience likely taught them valuable lessons about entrepreneurship. They might emphasize the importance of thorough market research, scientific validation for product claims, and the need to adapt and evolve based on feedback. They would likely encourage other entrepreneurs to persevere through challenges and remain passionate about their vision.

The Bottom Line

His and Her Bar’s Shark Tank journey highlights the challenges and opportunities faced by entrepreneurs pitching niche products. While they didn’t secure an investment, their appearance on the show provided valuable exposure and lessons.

Their story serves as a reminder of the importance of market validation, scientific backing, and adaptability in the competitive business world. It also underscores the power of passion and resilience in pursuing one’s entrepreneurial dreams.

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