What has happened to Tandem Boogie since its appearance on Shark Tank Season 12? Tandem Boogie, after securing an investment on Shark Tank, has undergone a significant transformation. They rebranded to TANDM Surf, expanded their product line beyond just the original two-person boogie board, and have experienced remarkable success, crossing $1 million in lifetime sales.

Tandem Boogie Shark Tank Update | Shark Tank Season 12

Tandem Boogie is an innovative product that redefined the beach experience. It’s essentially an inflatable bodyboard designed to carry two people, promising double the fun in the waves.

The product’s simplicity and potential for shared experiences caught the attention of the Sharks on Season 12 of Shark Tank.

The Tandem Boogie Pitch on Shark Tank Season 12

Entrepreneurs	Bill and Brigitte Bailey
Business	Tandem Boogie (later rebranded to TANDM Surf)
Ask	$100,000 for 10% equity
Deal	$100,000 for 35% equity
Sharks	Robert Herjavec and Daniel Lubetzky
Season	Shark Tank USA Season 12
Original Air Date	February 12, 2021
Website	Tandem Boogie
Key Points of Pitch	Emphasis on fun, shared experience, and potential for a large market. Highlighted the product’s portability and ease of use.
Why Sharks Accepted	The Sharks were drawn to the product’s unique concept and its potential for mass appeal. They also saw value in the entrepreneurs’ passion and drive.

The Tandem Boogie Product

1. The Original Two-Person Boogie Board

At its core, the Tandem Boogie is an inflatable board designed to accommodate two riders.

Made from durable materials, it’s built to withstand the rigors of the ocean while remaining lightweight and easy to transport.

The design allows for two people to lie down comfortably and ride waves together, fostering a sense of shared adventure and fun.

2. Unique Features and Benefits

• Shared Experience: Tandem Boogie encourages social interaction and creates memorable moments for friends, couples, and families.
• Portability: The inflatable design makes it easy to deflate, roll up, and carry, making it perfect for travel and beach trips.
• Easy to Use: The board is designed for riders of all skill levels, offering a fun and accessible way to enjoy the waves.
• Durability: Made from high-quality materials, it’s built to withstand the elements and provide long-lasting enjoyment.

The Shark Tank Deal

1. Investment Details

The Baileys initially sought $100,000 for 10% equity in their company. However, the Sharks saw the potential for greater involvement and ultimately offered $100,000 for 35% equity.

Robert Herjavec, known for his expertise in technology and consumer products, and Daniel Lubetzky, founder of KIND Snacks and an expert in branding and scaling businesses, partnered to invest in Tandem Boogie.

2. Sharks’ Involvement and Expertise

The Sharks’ investment went beyond just financial support. Their expertise and guidance proved crucial in helping Tandem Boogie navigate the challenges of growth and expansion.

Herjavec’s insights into supply chain management and distribution channels were invaluable, while Lubetzky’s branding and marketing acumen helped shape the company’s rebranding and overall strategy. Their combined experience and network helped propel Tandem Boogie to new heights.

Rebranding to TANDM Surf

1. Reasons Behind the Rebranding

The decision to rebrand from Tandem Boogie to TANDM Surf was strategic and forward-thinking. The original name, while catchy, was somewhat limiting.

It primarily focused on the two-person boogie board, which was just the starting point for the company’s vision.

The rebranding to TANDM Surf reflected a broader ambition: to become a leading brand in inflatable water sports equipment, offering a wider range of products for diverse aquatic adventures.

2. New Brand Identity and Focus

The rebranding brought a fresh, modern aesthetic and a more inclusive message. TANDM Surf emphasized the spirit of shared experiences on the water, whether it’s riding waves, paddling on calm lakes, or simply enjoying the sun and scenery.

The new brand identity resonated with a wider audience and positioned the company for future growth and expansion into new product categories.

Product Expansion

1. Inflatable Surfboards

TANDM Surf expanded its product line to include inflatable surfboards, catering to both beginners and experienced surfers.

These boards are designed for easy transport and storage, making them ideal for travel and spontaneous surf sessions.

They come in various sizes and styles to suit different skill levels and wave conditions, offering a convenient and accessible way to experience the thrill of surfing.

2. Inflatable Stand-Up Paddleboards

Another significant addition to the TANDM Surf lineup is inflatable stand-up paddleboards (SUPs).

These versatile boards are perfect for exploring calm waters, enjoying scenic views, and even getting a full-body workout.

They’re designed for stability and ease of use, making them suitable for paddlers of all ages and abilities. The inflatable design allows for easy storage and transport, making SUP adventures more accessible than ever.

3. Other Accessories and Gear

In addition to boards, TANDM Surf offers a range of accessories and gear to enhance the water sports experience. These include:

• Pumps: High-quality pumps for quick and easy inflation of boards.
• Fins: Various fin options for improved performance and maneuverability.
• Leashes: Safety leashes to keep boards connected to riders.
• Bags: Durable bags for convenient transport and storage.
• Repair Kits: Essential kits for fixing minor punctures or leaks.

By offering a comprehensive range of products and accessories, TANDM Surf caters to all the needs of water sports enthusiasts, making it a one-stop shop for aquatic adventures.

Sales and Growth

1. Lifetime Sales Milestone

TANDM Surf’s journey since Shark Tank has been marked by impressive growth. The company proudly crossed the $1 million mark in lifetime sales, a testament to the product’s popularity and the brand’s effective marketing strategies.

This milestone highlights the success of the rebranding and product expansion efforts, demonstrating the company’s ability to connect with customers and meet their evolving needs.

2. Retail Expansion

In addition to online sales, TANDM Surf has expanded its reach into retail stores. Their products are now available in select surf shops and outdoor retailers across the country, making them more accessible to a wider audience.

This retail presence not only boosts sales but also enhances brand visibility and credibility, further solidifying TANDM Surf’s position in the market.

3. Online Presence and Marketing

TANDM Surf maintains a strong online presence, leveraging social media and digital marketing to engage with customers and showcase their products.

Their website features high-quality product images, informative descriptions, and customer testimonials, making it easy for shoppers to explore the range and make informed purchases.

The company also actively collaborates with influencers and brand ambassadors to create engaging content and reach new audiences.

Sharks’ Impact

1. Supply Chain Management

Robert Herjavec’s expertise in supply chain management proved invaluable in streamlining TANDM Surf’s operations.

His insights helped the company optimize inventory levels, reduce lead times, and improve overall efficiency.

This resulted in cost savings and faster order fulfillment, ultimately enhancing customer satisfaction and supporting the company’s growth.

2. Strategic Guidance and Mentorship

Both Herjavec and Lubetzky provided ongoing strategic guidance and mentorship to the TANDM Surf team.

Their experience and business acumen helped the company navigate challenges, make informed decisions, and stay focused on its long-term vision.

This mentorship fostered a culture of continuous improvement and innovation, setting the stage for sustained success.

Customer Reviews and Feedback

1. Positive Testimonials

TANDM Surf has garnered a loyal following of customers who rave about the quality, durability, and fun factor of their products.

Many testimonials highlight the joy of shared experiences on the water, the ease of use and transport, and the overall value for money.

These positive reviews serve as powerful social proof, further fueling the brand’s growth and reputation.

2. Areas for Improvement

While customer feedback is largely positive, there’s always room for improvement. Some users suggest additional features or design enhancements for specific products. Others express a desire for more color options or customization possibilities.

TANDM Surf actively listens to customer feedback and uses it to inform product development and refinement, ensuring a continuous cycle of innovation and improvement.

Future Plans and Outlook

1. New Product Development

TANDM Surf’s success story is far from over. The company remains committed to innovation and is actively developing new products to expand its offerings.

While specific details remain under wraps, we can anticipate exciting additions to the lineup, potentially including new board designs, innovative accessories, and even apparel to complement the brand’s lifestyle focus.

2. Market Expansion

With a strong foundation in the U.S. market, TANDM Surf has its sights set on international expansion.

The company is exploring opportunities to introduce its products to new regions and demographics, tapping into the growing global demand for water sports and outdoor recreation.

This expansion will further drive sales growth and establish TANDM Surf as a global brand.

3. Long-Term Vision

TANDM Surf’s long-term vision extends beyond just selling products. The company aspires to build a community of passionate water sports enthusiasts, fostering a sense of shared adventure and connection with nature.

They aim to inspire people of all ages and abilities to embrace the joy of aquatic activities and create lasting memories on the water.

TANDM Surf is poised to continue its upward trajectory, fueled by innovation, customer focus, and a deep commitment to making water sports accessible and enjoyable for everyone.

FAQs

Where to buy TANDM Surf products?

TANDM Surf products are available for purchase on their official website. You can also find them at select surf shops and outdoor retailers across the United States. Check the website’s store locator for a list of authorized dealers near you.

What is the warranty on TANDM Surf products?

TANDM Surf offers a one-year warranty on all their products against manufacturing defects. This warranty covers any issues related to materials or workmanship that may arise during normal use. For more details and to initiate a warranty claim, visit the warranty section on their website.

Can I use TANDM Surf products in rivers or lakes?

Absolutely! TANDM Surf products are designed for use in various water environments, including oceans, lakes, and rivers. Their inflatable paddleboards are especially popular for calm water exploration and scenic paddles. Just ensure you follow safety guidelines and are mindful of local regulations and water conditions.

Are TANDM Surf products suitable for beginners?

Yes, TANDM Surf products are designed with user-friendliness in mind. Their inflatable boards are stable and easy to maneuver, making them ideal for beginners. The company also provides helpful resources, including instructional videos and tips, to get you started on your aquatic adventures.

The Bottom Line

Tandem Boogie’s transformation into TANDM Surf exemplifies the power of innovation, adaptability, and strategic partnerships. From a simple two-person boogie board, the company has evolved into a thriving brand offering a diverse range of inflatable water sports equipment.

Their Shark Tank success story serves as an inspiration for aspiring entrepreneurs, highlighting the importance of a clear vision, a quality product, and the willingness to embrace change and growth. TANDM Surf’s journey is a testament to the endless possibilities that await those who dare to ride the wave of opportunity.