What is the Little ELF and what problem does it solve? The Little ELF is a patented gift wrap cutter designed to make wrapping presents easier and more efficient. It addresses the common frustrations of uneven cuts, wasted paper, and the potential for injury when using scissors or traditional wrapping paper cutters.
Summary
- Little ELF is a gift wrap cutter that appeared on Shark Tank Season 11.
- The inventor, Bryan Perla, sought $150,000 for 15% equity.
- Lori Greiner offered $150,000 for 20% equity, which Bryan accepted.
- Despite the deal, it appears it did not ultimately close.
- However, Little ELF is still in business and generating significant annual revenue.
Little ELF Shark Tank Update | Shark Tank Season 11
We’ve all struggled with gift wrapping. Scissors slip, paper rips, and tape ends up everywhere. Gift wrapping can be a frustrating and time-consuming task, taking the joy out of a thoughtful gesture.
Enter Little ELF
In Season 11 of Shark Tank, entrepreneur Bryan Perla introduced the world to Little ELF, a clever invention designed to eliminate the headaches of gift wrapping.
This simple yet effective tool promised to make clean, straight cuts every time, transforming a dreaded chore into a quick and easy task.
Little ELF on Shark Tank Season 11
1. Bryan Perla’s Pitch
| Entrepreneur | Bryan Perla |
|---|---|
| Business | Little ELF |
| Ask | $150,000 for 15% equity |
| Deal | $150,000 for 20% equity |
| Shark | Lori Greiner |
| Season | Season 11 |
| Original Air Date | November 17, 2019 |
| Website | Little ELF |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Interest and Offers
Bryan’s enthusiastic pitch and the Little ELF’s obvious practicality quickly caught the Sharks’ attention.
They were impressed by the simplicity of the product and its potential to address a universal frustration.
Several Sharks expressed interest, recognizing the significant market for such a handy tool.
3. Lori Greiner’s Deal
Known as the “Queen of QVC,” Lori Greiner saw the massive potential of Little ELF, especially for impulse buys during the holiday shopping season.
She offered Bryan the full $150,000 he was seeking, but for a slightly higher equity stake of 20%.
After brief consideration, Bryan accepted Lori’s offer, excited to partner with a Shark known for her expertise in bringing products to the mass market.
Little ELF Update
1. Did the Deal with Lori Close?
While Bryan accepted Lori Greiner’s offer on Shark Tank, it appears the deal ultimately did not close.
This is not uncommon after the show, as due diligence and negotiations sometimes reveal unforeseen challenges.
However, even without Lori’s direct involvement, Little ELF continued to thrive.
2. Company Growth and Success
Since appearing on Shark Tank, Little ELF has experienced remarkable success. The company has significantly expanded its reach, with the product now available in over 15,000 retail stores, including major chains like Target, Walmart, and Hobby Lobby.
Little ELF has also become a best-seller on Amazon, demonstrating its widespread appeal and popularity among consumers.
The company’s annual revenue has grown to an impressive $1 million, proving that Little ELF effectively addressed a common need in the market.
3. Where to Buy Little ELF
If you’re looking to simplify your gift wrapping experience, Little ELF is readily available both online and in brick-and-mortar stores.
You can purchase it directly from the Little ELF website or find it on Amazon. Additionally, check the shelves of your local Target, Walmart, CVS, Kroger, Bed Bath & Beyond, and other major retailers.
The Impact of Little ELF
1. Solving a Common Problem
Little ELF has made a significant impact by providing a simple and effective solution to a common problem.
It has successfully eliminated the frustration and hassle associated with traditional gift wrapping methods.
By offering a safe, efficient, and user-friendly tool, Little ELF has changed the way people approach gift wrapping, making it a more enjoyable and less stressful experience.
2. Customer Reviews and Feedback
Little ELF has garnered overwhelmingly positive feedback from customers. Users praise its ease of use, safety features, and ability to create perfectly straight cuts.
Many reviewers highlight how Little ELF has saved them time and reduced wasted wrapping paper. Parents appreciate the safety aspect, as the embedded blade design prevents accidental cuts.
The product’s popularity and positive reviews are a testament to its effectiveness and ability to improve the gift-wrapping experience for people of all ages.
The Future of Little ELF
Little ELF has a bright future ahead. With its proven success and established presence in the market, the company is well-positioned for continued growth.
Expanding into international markets and developing complementary products are natural next steps.
Little ELF could also explore partnerships with gift wrap manufacturers or subscription box services to further increase its reach.
As the company continues to innovate and adapt to evolving consumer needs, it is likely to remain a popular and indispensable tool for gift wrapping enthusiasts for years to come.
Lessons for Entrepreneurs
Little ELF’s journey offers valuable lessons for aspiring entrepreneurs.
- Identify a common problem: Little ELF’s success stems from addressing a universal frustration – the difficulties of gift wrapping.
- Develop a simple, effective solution: The product’s simplicity is a key factor in its appeal. It’s easy to understand, use, and appreciate.
- Perseverance is key: Even though the Shark Tank deal didn’t close, Bryan Perla persevered and achieved remarkable success independently.
- Strong branding and marketing: Little ELF’s distinctive name and packaging contribute to its memorability and appeal.
Little ELF’s story is an inspiring example of how a simple idea, executed well, can lead to significant success. It demonstrates the power of identifying a common problem and offering a practical, user-friendly solution. By focusing on customer needs and maintaining a commitment to quality, entrepreneurs can create products that resonate with consumers and build thriving businesses.
FAQs
Is Little ELF safe for children to use?
Yes, Little ELF is designed with safety in mind. The blade is embedded in the device, preventing accidental cuts and making it suitable for use by both children and adults.
What types of wrapping paper can I use with Little ELF?
Little ELF works with most standard wrapping paper rolls. It can handle various thicknesses and textures, ensuring clean cuts every time.
Where can I buy replacement blades for Little ELF?
Replacement blades are available for purchase on the Little ELF website and at select retailers. The blades are durable and long-lasting, but it’s always good to have a spare on hand.
Is Little ELF only for gift wrapping?
While primarily designed for gift wrap, Little ELF can also be used for other cutting tasks like crafting projects or trimming paper for scrapbooking.
The Bottom Line
Little ELF is a game-changer for anyone who wants to make gift wrapping easier and more enjoyable. This innovative tool eliminates the frustration of uneven cuts and wasted paper, offering a safe and efficient way to wrap presents. Even though the Shark Tank deal didn’t finalize, Little ELF has achieved remarkable success, proving that a simple solution to a common problem can resonate with consumers and build a thriving business. If you’re looking to simplify your gift wrapping process, Little ELF is a must-have tool that will save you time and hassle during any gifting occasion.
