What is Fur Oil, and what happened with it on Shark Tank Season 11? Fur Oil is an all-natural line of skin and hair care products specifically designed for the pubic area. In Season 11 of Shark Tank, founders Laura Schubert and Lillian Tung pitched their company and secured a deal with Lori Greiner for $500,000 in exchange for an 8% stake in the company, plus an additional $50,000 donation to a body positivity charity.
Summary
- Fur Oil is a natural skincare line for pubic hair.
- Founders Laura Schubert and Lillian Tung appeared on Shark Tank Season 11.
- They asked for $500,000 for 2.5% equity.
- Lori Greiner invested $500,000 for 8% equity plus $50,000 to a body positivity charity.
- The company promotes body positivity and inclusivity.
- Fur Oil has expanded its product line since appearing on Shark Tank.
Fur Oil Shark Tank Update | Shark Tank Season 11
For decades, the beauty industry has largely focused on hair removal, perpetuating the idea that smooth, hairless skin is the ideal.
Pubic hair, in particular, has been a subject shrouded in stigma and shame, rarely discussed openly and often associated with negativity.
This prevailing attitude has left many feeling uncomfortable or embarrassed to seek information or products related to pubic hair care.
Fur Oil’s Mission of Body Positivity
Fur Oil emerged as a brand determined to challenge these norms. Founded by childhood friends Laura Schubert and Lillian Tung, Fur Oil aims to destigmatize pubic hair and promote body positivity by offering a line of natural products specifically designed for this delicate area.
They believe that everyone should feel comfortable and confident in their own skin, regardless of how they choose to groom.
Fur Oil on Shark Tank Season 11
1. The Pitch
| Entrepreneurs | Laura Schubert and Lillian Tung |
|---|---|
| Business | Fur Oil – all-natural pubic hair and skin care |
| Ask | $500,000 for 2.5% equity |
| Deal | $500,000 for 8% equity + $50,000 to a body positivity charity |
| Sharks | Lori Greiner |
| Season | Season 11 |
| Original Air Date | March 6, 2020 |
| Website | Fur Oil |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. Lori Greiner’s Investment
“Queen of QVC” Lori Greiner was immediately drawn to Fur Oil’s mission and the founders’ passion.
Recognizing the brand’s potential to disrupt the traditional beauty industry and empower individuals, Greiner saw a unique opportunity for investment.
She connected with the message of body positivity and inclusivity, appreciating the company’s commitment to breaking down taboos.
3. The Deal
Greiner ultimately offered Fur Oil $500,000 for an 8% stake in the company. However, she added a unique element to the deal: a $50,000 donation to a body positivity charity.
This not only provided Fur Oil with the capital needed for growth but also reinforced the shared commitment to promoting self-acceptance and challenging unrealistic beauty standards.
Fur Oil After Shark Tank
1. Product Line Expansion
Since their successful appearance on Shark Tank, Fur Oil has significantly expanded its product line. Initially focused solely on their signature oil, the brand now offers a comprehensive range of pubic hair and skin care products. These include:
- Fur Oil: The original product, a blend of lightweight oils designed to soften pubic hair and hydrate the skin.
- Fur Stubble Cream: A moisturizer to soothe skin after shaving or waxing, preventing ingrown hairs and razor burn.
- Fur Ingrown Concentrate: A serum to target and treat existing ingrown hairs.
- Fur Shave Cream: A gentle, hydrating shave cream formulated for sensitive skin.
- Fur Wash: A pH-balanced cleanser for the pubic area and entire body.
This expanded product line allows Fur Oil to cater to a wider range of needs and preferences, further solidifying its position as a leader in the pubic hair and skin care market.
2. Marketing and Campaigns
Fur Oil has maintained its commitment to body positivity and inclusivity through its marketing efforts. The brand features diverse models in its advertising and social media campaigns, showcasing real bodies and celebrating natural beauty.
They also actively engage with their community, fostering open conversations about pubic hair and body image.
In 2021, Fur Oil launched its first out-of-home advertising campaign, featuring posters and billboards in major cities like New York and Los Angeles.
The campaign emphasized the brand’s message of embracing body hair and rejecting unrealistic beauty standards. This bold move further challenged societal norms and sparked important conversations about body image.
3. Financial Success and Growth
While exact figures are not publicly available, Fur Oil has experienced significant financial success and growth since appearing on Shark Tank.
The brand’s expanded product line, coupled with its effective marketing and growing customer base, has contributed to increased sales and revenue.
Fur Oil’s success is a testament to the power of challenging the status quo and embracing inclusivity.
By creating high-quality products and promoting a positive message, Fur Oil has carved out a unique space in the beauty industry and empowered countless individuals to feel confident and comfortable in their own skin.
The Impact of Fur Oil
1. Breaking Down Stigmas
Fur Oil has played a crucial role in breaking down the stigmas surrounding pubic hair. By openly discussing and normalizing this natural part of the body, the brand has helped to dismantle outdated notions of beauty and empower individuals to embrace their bodies.
This shift in perspective is particularly important for women, who often face immense pressure to conform to unrealistic and often unattainable beauty standards.
Fur Oil’s message of self-acceptance and body positivity encourages women to reject these pressures and celebrate their individuality.
2. Promoting Inclusivity in the Beauty Industry
Fur Oil’s impact extends beyond pubic hair care. The brand has become a symbol of inclusivity in the beauty industry, challenging the narrow and often exclusive beauty standards that have prevailed for far too long.
By featuring diverse models in their campaigns and celebrating all body types, Fur Oil has helped to create a more welcoming and representative space within the beauty industry.
This inclusivity has resonated with consumers who have long felt excluded or marginalized by traditional beauty brands.
Fur Oil’s success has also inspired other brands to embrace body positivity and inclusivity in their own marketing and product development.
This has led to a gradual but significant shift in the beauty industry, with more and more brands recognizing the importance of representing and celebrating the diversity of their customers.
The Future of Fur Oil
Fur Oil has already made a significant impact on the beauty industry and society’s perception of body hair. But the brand’s journey is far from over. Here are some potential avenues for Fur Oil’s future:
- Further Product Innovation: Fur Oil can continue to expand its product line with new and innovative solutions for pubic hair and skin care. This could include developing products for specific concerns like dryness, irritation, or ingrown hairs. They could also explore creating products with different scents or textures to cater to individual preferences.
- Global Expansion: While already available in several countries, Fur Oil has the potential to reach a wider global audience. Expanding into new markets and making their products more accessible worldwide can further their mission of body positivity and inclusivity on a larger scale.
- Community Building: Fur Oil can continue to foster a strong and supportive community around its brand. This could involve creating online forums or hosting events where people can connect and share their experiences with body hair and self-acceptance.
- Partnerships and Collaborations: Fur Oil can collaborate with other brands or influencers who share their values of body positivity and inclusivity. This can help to amplify their message and reach a wider audience. They could also partner with organizations that support women’s health and empowerment.
- Sustainability Initiatives: As consumers become increasingly conscious of environmental issues, Fur Oil can further prioritize sustainability in its packaging and production processes. This could involve using recycled materials, reducing waste, and sourcing ingredients from ethical and sustainable suppliers.
By continuing to innovate, expand its reach, and engage with its community, Fur Oil can solidify its position as a leader in the movement towards body positivity and inclusivity. The brand has the potential to inspire lasting change in the beauty industry and empower individuals worldwide to embrace their natural beauty.
FAQs
Where can I buy Fur Oil products?
Fur Oil products are available on their website, furyou.com, as well as at various online retailers like Ulta and Amazon.
Are Fur Oil products safe for sensitive skin?
Yes, Fur Oil products are formulated with natural, skin-soothing ingredients and are generally safe for sensitive skin. However, it’s always a good idea to do a patch test before applying any new product to your skin.
Can I use Fur Oil products on other parts of my body?
Absolutely! While designed for the pubic area, Fur Oil products are gentle and hydrating enough to use on other parts of your body, such as your underarms, legs, or face.
Is Fur Oil cruelty-free?
Yes, Fur Oil is a cruelty-free brand. They do not test their products on animals.
Does Fur Oil offer any subscription options?
Yes, Fur Oil offers a subscription service that allows you to receive your favorite products on a regular basis at a discounted price.
The Bottom Line
Fur Oil’s journey from a small startup to a Shark Tank success story is a testament to the power of challenging societal norms and embracing inclusivity. By creating high-quality products and promoting a positive message of body positivity, Fur Oil has not only disrupted the traditional beauty industry but has also empowered countless individuals to feel confident and comfortable in their own skin.
The brand’s commitment to breaking down stigmas and celebrating natural beauty has resonated with consumers worldwide. With its continued focus on innovation, community building, and global expansion, Fur Oil is poised to further its impact and inspire lasting change in the beauty industry.
