What is Rollin Greens? Rollin Greens is a company founded by Ryan and Lindsey Cunningham that creates plant-based, convenient meal solutions. Initially known for their cauliflower and millet-based snacks like tots and wings, they have since shifted focus to producing vegan meat alternatives. Their products are available in major retailers such as Walmart, Wegman’s, and Meijer, as well as online platforms like Thrive Market and QVC. Despite not closing their deal with Robert Herjavec from Shark Tank, Rollin Greens has experienced significant growth, generating an estimated $5 million in annual revenue.
Summary
- Rollin Greens, a plant-based food company, appeared on Shark Tank Season 11 seeking $500,000 for 10% equity.
- Founders Ryan and Lindsey Cunningham presented their cauliflower and millet-based snacks.
- They secured a deal with Robert Herjavec for $500,000 for 20% equity, but it ultimately fell through.
- Despite this, Rollin Greens has thrived, pivoting to vegan meat alternatives and achieving an estimated $5 million in annual revenue.
- Their products are available in major retailers and online platforms.
Rollin Greens Shark Tank Update | Shark Tank Season 11
Rollin Greens started with a simple idea: make healthy food convenient and delicious. Founders Ryan and Lindsey Cunningham began their journey with a food truck, serving up tasty, plant-based meals.
Their signature millet tots quickly became a customer favorite. This success fueled their ambition to bring their healthy creations to a wider audience.
They developed a line of frozen snacks, including their popular tots and cauliflower wings, and landed spots in major retailers like Target and Kroger.
This led them to the stage of Shark Tank, hoping to secure an investment to further fuel their growth.
Rollin Greens on Shark Tank
1. The Pitch
| Entrepreneurs | Ryan and Lindsey Cunningham |
|---|---|
| Business | Plant-based frozen snacks (millet tots, cauliflower wings) |
| Ask | $500,000 for 10% equity |
| Deal | $500,000 for 20% equity (accepted, but later fell through) |
| Shark | Robert Herjavec |
| Season | Season 11 |
| Original Air Date | March 6, 2020 |
| Website | Rollin Greens |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Reactions
The Sharks were immediately impressed with the taste and concept of Rollin Greens. Lori Greiner, known for her keen eye for consumer products, showed early interest.
She loved the taste and saw the potential for mass appeal. However, she ultimately backed out due to concerns about the company’s plans to expand into food service, which she felt would be too risky.
Mark Cuban and Kevin O’Leary also declined to invest, citing concerns about margins and the overall business model.
3. The Deal
Robert Herjavec, recognizing the potential of the brand and the founders’ passion, offered Rollin Greens $500,000 for 20% equity.
Ryan and Lindsey, eager to partner with a Shark with Robert’s business acumen, accepted his offer.
While the deal ultimately did not close after the show, the exposure and validation from Shark Tank provided a significant boost to Rollin Greens.
Rollin Greens Update: After Shark Tank
1. The Pivot: Transitioning to Vegan Meat Alternatives
While the Shark Tank deal with Robert Herjavec didn’t materialize, Rollin Greens used the momentum from their appearance to re-evaluate their strategy.
They made a significant decision to shift their focus from millet and cauliflower-based snacks to plant-based meat alternatives.
This pivot proved to be a smart move, aligning with the growing consumer demand for sustainable and healthy protein options.
2. Growth and Success
This strategic shift, coupled with their dedication to quality and innovation, has led to impressive growth for Rollin Greens.
They have significantly expanded their product line, offering a variety of vegan meats like their popular ME’EAT line, which includes plant-based versions of ground beef, chicken, and sausage.
This success has translated into an estimated annual revenue of $5 million, demonstrating the strong market demand for their products.
3. Retail Presence
Rollin Greens has secured shelf space in major retailers across the United States, including Walmart, Wegmans, and Meijer. This widespread availability has made their products accessible to a larger customer base.
They have also embraced online platforms, making their products available through their website, Thrive Market, and QVC. This omnichannel approach has further strengthened their market reach and brand visibility.
Rollin Greens Products
1. Plant-Based Meat Alternatives
Rollin Greens has become known for its delicious and convenient plant-based meat alternatives. Their ME’EAT line features a variety of products designed to make plant-based eating easy and enjoyable. Here’s a closer look:
- Ground ME’EAT: This versatile ground “meat” is perfect for creating classic dishes like tacos, burgers, and pasta sauces. It’s made with a blend of pea protein, grains, and vegetables, providing a good source of protein and fiber.
- Chicken-less ME’EAT: This plant-based chicken alternative is ideal for stir-fries, salads, and sandwiches. It has a tender, shredded texture and is seasoned with savory spices.
- Sausage-less ME’EAT: Enjoy the taste of sausage without the meat! This plant-based option is perfect for breakfast patties, pizza toppings, and adding to your favorite pasta dishes.
Rollin Greens prides itself on using simple, wholesome ingredients in all of their products. They are committed to providing healthy and sustainable options for those seeking to reduce their meat consumption.
2. Where to Buy Rollin Greens Products
Rollin Greens products are available at a variety of retail locations and online platforms:
- Major Retailers: You can find Rollin Greens products in the frozen food aisle of stores like Walmart, Wegmans, and Meijer.
- Online Retailers: Order Rollin Greens from the comfort of your home through Thrive Market, QVC, and the Rollin Greens website.
Check the Rollin Greens website for a store locator to find a retailer near you.
The Future of Rollin Greens
Rollin Greens has shown remarkable resilience and adaptability. Their pivot to plant-based meats has proven successful, and they continue to innovate and expand their product offerings.
We can expect to see continued growth from Rollin Greens as they capitalize on the increasing popularity of plant-based eating.
Their commitment to creating high-quality, convenient, and delicious products positions them well for a bright future.
FAQs
What happened to Rollin Greens after Shark Tank?
While their deal with Robert Herjavec fell through, Rollin Greens has thrived. They shifted their focus to plant-based meat alternatives and have grown significantly, reaching an estimated $5 million in annual revenue.
Where can I buy Rollin Greens products?
You can find Rollin Greens products at major retailers like Walmart, Wegmans, and Meijer, as well as online through their website, Thrive Market, and QVC.
What kind of products does Rollin Greens offer?
Rollin Greens specializes in plant-based meat alternatives. Their ME’EAT line includes ground “meat,” chicken-less options, and sausage-less varieties, all made with wholesome ingredients.
Are Rollin Greens products healthy?
Rollin Greens is committed to providing healthy and sustainable food options. Their products are plant-based, made with simple ingredients, and offer a good source of protein and fiber.
The Bottom Line
Rollin Greens is a testament to the power of adaptability and innovation in the food industry. Despite facing challenges, they have successfully navigated the changing landscape of consumer preferences. Their commitment to creating delicious, convenient, and healthy plant-based options has resonated with a growing market. As they continue to evolve and expand their product line, Rollin Greens is poised to become a leading name in the plant-based food revolution.
