What is the Twist It Up Comb and how did it fare on Shark Tank Season 10? The Twist It Up Comb is a patented grooming tool designed for men with afro-centric hair, invented by Noel Durity. He appeared on Shark Tank Season 10 seeking $225,000 for 15% equity. He successfully secured a deal with Mark Cuban and Daymond John for $225,000 for 25% equity.
Summary
- The Twist It Up Comb is a patented hair tool designed for men with afro-centric hair, invented by Noel Durity.
- Noel appeared on Shark Tank Season 10, seeking $225,000 for 15% equity in his company.
- He secured a deal with Mark Cuban and Daymond John for $225,000 for 25% equity.
- The comb has been a success, with annual revenue reaching $6 million by July 2024.
- The company has released several updated versions of the comb.
- They faced challenges with knock-off products but successfully addressed them.
- Mark Cuban continues to support the company.
- Twist It Up Comb is still in business and thriving.
Twist It Up Comb Shark Tank Update | Shark Tank Season 10
What is the Twist It Up Comb?
The Twist It Up Comb is a specially designed comb that makes it easier for men with afro-centric hair to style their hair.
It’s made of stainless steel, so it’s strong and easy to clean. This comb helps create twists and curls without messing up any hair products you’ve already used.
The Need for a Better Hair Tool
Before the Twist It Up Comb, many men used sponges to twist or curl their hair. These sponges often weren’t very clean and needed to be replaced frequently.
The Twist It Up Comb offers a more durable and hygienic solution.
Twist It Up Comb on Shark Tank Season 10
1. Noel Durity’s Pitch
| Entrepreneurs | Noel Durity |
|---|---|
| Business | Twist It Up Comb |
| Ask | $225,000 for 15% equity |
| Deal | $225,000 for 25% equity |
| Sharks | Daymond John and Mark Cuban |
| Season – Episode | Season 10, Episode 11 |
| Original Air Date | February 10, 2019 |
| Website | Twist It Up Comb |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Concerns
While the Sharks were impressed with the product and Noel’s passion, they had some concerns.
They worried about his recent hiring of an accountant, thinking his business operations might be disorganized.
They also questioned if the comb was unique enough to avoid being copied.
3. The Deal with Mark Cuban and Daymond John
Despite their concerns, Mark Cuban and Daymond John saw the potential in the Twist It Up Comb. They made a joint offer of $225,000 for 25% equity.
Noel accepted, gaining not only the investment but also valuable mentorship from two experienced business leaders.
Twist It Up Comb Update
1. Sales Growth and Success
Appearing on Shark Tank was a huge boost for Twist It Up Comb. Sales went through the roof thanks to the exposure! People were excited to try this new tool, and the company quickly became popular.
2. Product Updates and Innovations (3.0, 4.0, 5.0)
Noel didn’t just sit back after his Shark Tank success. He kept working to make the Twist It Up Comb even better. He released updated versions like 3.0, 4.0, and 5.0.
These new versions had things like a more comfortable handle and different inserts for different hair lengths.
3. Overcoming Challenges (Knock-offs)
Like many successful products, the Twist It Up Comb faced a challenge: knock-offs. Other companies tried to copy the design and sell cheaper versions.
But Noel took action! He found the companies making these copies and made them stop.
4. Current Revenue and Financial Status
As of July 2024, Twist It Up Comb is doing very well. The company makes about $6 million in sales each year.
This shows how a good idea, hard work, and the right partners can lead to big success!
The Impact of Shark Tank
1. The “Shark Tank Effect” on Sales
Appearing on Shark Tank gave Twist It Up Comb a huge boost. It’s what’s called the “Shark Tank Effect.”
Millions of people saw Noel and his product on TV. This led to a massive increase in website visits and sales.
The company sold out of combs many times! This shows the power of getting your product in front of a large audience.
2. Mark Cuban’s Continued Support
Getting a deal on Shark Tank is great, but the support doesn’t always end there. Mark Cuban has continued to help Twist It Up Comb even after the show.
He features the comb on his website and in his Amazon store. This ongoing support from a successful businessman like Mark Cuban has been very valuable for the company’s growth.
The Future of Twist It Up Comb
1. Expansion Plans and New Products
Twist It Up Comb has big plans for the future! They want to keep growing and reaching more people.
This might include selling their products in even more stores, making new types of combs and hair tools, and even expanding to new countries.
2. Continued Growth and Innovation
Noel and his team are committed to innovation. They want to keep making the best hair tools possible. This means listening to their customers and coming up with new ideas.
They might develop new designs, use different materials, or even create tools for different hair types. The future looks bright for Twist It Up Comb as they continue to grow and innovate!
FAQs
Where can I buy the Twist It Up Comb?
You can buy the Twist It Up Comb on their official website, or from online retailers like Amazon. It’s also available in some barber shops and hair care stores.
How much does it cost?
The price can vary a bit depending on where you buy it and which version you choose, but it’s generally around $30.
Will it work for my hair type?
While it was designed for men with afro-centric hair, many people with thick, curly, or textured hair find it helpful for creating twists and styles.
Is it easy to use?
Yes, the Twist It Up Comb is designed to be easy to use, even if you’re not a hair expert. There are also videos and tutorials available online to help you get started.
The Bottom Line
The Twist It Up Comb is a great example of how a simple idea can solve a real problem. Noel Durity saw a need for a better hair tool and created a product that has helped many people. His appearance on Shark Tank, along with his hard work and dedication, has turned his invention into a successful business. If you’re looking for a way to make styling your hair easier and more efficient, the Twist It Up Comb might be just what you need.
