What is Moink and how did it get started? Moink is an ethically sourced meat subscription box service. It was founded by Lucinda and Adam Cramsey, who started an organic farm after moving back to the Midwest from New York City. Lucinda avoided pork, but Adam wanted to eat it, so they began raising pigs. This led them to connect with other small farmers who raised beef and chicken ethically, and together they came up with the idea for Moink: a subscription box service delivering high-quality meat from small farms across the country.
Summary
- Moink is a meat subscription box service delivering ethically sourced beef, pork, chicken, and fish.
- Founders Lucinda and Adam Cramsey appeared on Shark Tank Season 10 seeking $250,000 for 10% equity.
- They secured a deal with Jamie Siminoff for $400,000 for 20% equity.
- The company experienced significant growth after Shark Tank, reaching millions in sales.
- Moink emphasizes supporting small farms and providing high-quality, humanely raised meat.
- They have expanded their offerings and continue to thrive.
- Lucinda Cramsey has become an advocate for ethical farming practices and rural community development.
Moink Shark Tank Update | Shark Tank Season 10
What is Moink?
Moink is a subscription box service that delivers ethically sourced meat right to your doorstep. They offer a variety of high-quality cuts, including grass-fed beef, pasture-raised pork, free-range chicken, and wild-caught Alaskan salmon.
Moink focuses on partnering with family farms across the United States that raise their animals humanely, with no antibiotics or added hormones.
This commitment to ethical sourcing ensures that customers receive delicious, healthy meat while supporting sustainable farming practices.
The Moink Story
Moink was founded by Lucinda and Adam Cramsey, a husband-and-wife team who left the hustle and bustle of New York City to return to their Midwestern roots and start an organic farm.
Lucinda, who was avoiding pork at the time, was inspired to raise pigs when Adam wanted pork chops.
This led them to connect with other small family farms in their area who shared their commitment to ethical and sustainable farming.
Recognizing the challenges these farmers faced in getting their products to consumers, the Cramseys came up with the idea for Moink.
The name itself is a playful combination of “moo” and “oink,” representing the sounds of the animals they work with.
Moink on Shark Tank
1. The Pitch
| Entrepreneurs | Lucinda Cramsey |
|---|---|
| Business | Moink (Meat Subscription Box) |
| Ask | $250,000 for 10% equity |
| Deal | $400,000 for 20% equity |
| Sharks | Jamie Siminoff |
| Season – Episode | Season 10 – Episode 15 |
| Original Air Date | March 17, 2019 |
| Website | Moink |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. Challenges and Solutions
One of the main challenges Moink faced was scaling the business while maintaining its commitment to partnering with small family farms. To overcome this, Lucinda and Adam actively sought out like-minded farmers across the country who shared their values.
This allowed them to expand their network of suppliers and meet the growing demand for their products without compromising on quality or ethics.
Another challenge was competing in a market dominated by large industrial meat producers. Moink differentiated itself by focusing on the quality of its meat, its commitment to ethical and sustainable farming practices, and its convenient subscription box model.
This resonated with consumers looking for an alternative to mass-produced meat, leading to strong customer loyalty and word-of-mouth referrals.
3. The Deal
While several sharks were initially interested in Moink, they ultimately backed out due to concerns about the company’s margins and the competitive landscape of the meat industry.
However, Jamie Siminoff, the founder of Ring, saw the potential in Moink and offered Lucinda $400,000 for 20% equity – more than she initially asked for.
He recognized the value of Moink’s mission and believed his investment could help the company scale faster and meet the increasing demand for ethically sourced meat. Lucinda accepted his offer, and the partnership proved to be a successful one.
Moink Update After Shark Tank
1. Growth and Success
Moink experienced remarkable growth after appearing on Shark Tank. The company’s sales skyrocketed, reaching millions of dollars in revenue.
This success can be attributed to several factors, including increased brand visibility from the show, growing consumer demand for ethically sourced meat, and Moink’s commitment to quality and customer satisfaction.
The company has consistently expanded its product offerings and subscriber base, solidifying its position as a leader in the online meat delivery market.
2. Impact of Jamie Siminoff’s Investment
Jamie Siminoff’s investment proved to be a game-changer for Moink. His financial backing provided the company with the resources needed to scale operations and meet the surge in demand after their Shark Tank appearance.
Beyond the capital, Siminoff’s expertise and guidance as a successful entrepreneur were invaluable to Moink’s growth.
He acted as a mentor to Lucinda and Adam, helping them navigate the challenges of expanding their business while staying true to their core values.
3. Expansion and Community Development
Moink’s success has allowed them to expand their operations significantly. They’ve moved their shipping facility to a rural community, creating jobs and stimulating the local economy.
This move reflects Moink’s commitment to supporting rural America and strengthening the communities where their partner farmers live and work.
The company has also invested in infrastructure improvements in the area, demonstrating their dedication to making a positive impact beyond their business operations.
Moink Products and Services
1. Subscription Boxes
Moink offers a variety of subscription boxes tailored to different needs and preferences. Customers can choose from boxes featuring beef, pork, chicken, or a combination of meats.
They can also select the frequency of their deliveries, with options for every 3, 4, or 6 weeks.
This flexibility allows customers to customize their subscriptions to fit their household size, eating habits, and budget.
Each box contains a selection of high-quality cuts, perfect for creating a diverse range of meals.
2. Meat Variety and Quality
Moink prides itself on the quality and variety of its meat. All of their products come from animals raised on pasture with no antibiotics or added hormones.
This means the meat is not only healthier but also more flavorful. Customers can enjoy a wide selection of cuts, from classic steaks and roasts to more unique options like pork belly and chicken drumsticks.
Moink also offers wild-caught Alaskan salmon, providing a healthy and sustainable seafood option.
3. Gift Boxes
Moink also offers gift boxes, making it easy to share their high-quality meat with friends and family. These boxes make excellent gifts for holidays, birthdays, or any special occasion.
They are a thoughtful way to introduce loved ones to the benefits of ethically sourced meat and support sustainable farming practices.
The Moink Mission
1. Supporting Small Farms
At the heart of Moink’s mission is a commitment to supporting small family farms. By partnering with these farms, Moink helps them thrive in a market often dominated by large industrial producers.
This support not only ensures the humane treatment of animals but also helps preserve rural communities and promote sustainable agriculture.
2. Ethical and Sustainable Practices
Moink is dedicated to ethical and sustainable practices throughout its operations. They prioritize the humane treatment of animals, ensuring they are raised in a stress-free environment with access to pasture.
Moink also focuses on environmental sustainability, minimizing waste and promoting responsible land management practices. By choosing Moink, customers can feel good about supporting a company that aligns with their values.
Moink Reviews and Customer Feedback
Moink consistently receives positive reviews from customers who appreciate the quality of the meat, the convenience of the subscription service, and the company’s commitment to ethical sourcing.
Many reviewers highlight the noticeable difference in taste and texture compared to supermarket meat. They also praise the variety of cuts available and the flexibility of customizing their boxes.
Customers also value Moink’s dedication to transparency. The company provides detailed information about its partner farms and their practices, allowing customers to make informed decisions about the food they consume.
This commitment to ethical sourcing resonates with many consumers who are increasingly concerned about the origins of their food and its impact on the environment.
Future of Moink
Moink appears to have a bright future ahead. The demand for ethically sourced, high-quality meat continues to grow, and Moink is well-positioned to capitalize on this trend. The company’s strong online presence, loyal customer base, and commitment to sustainable practices provide a solid foundation for continued success.
Moink’s focus on community development and supporting small family farms sets them apart in the industry. By creating jobs and investing in rural areas, they are not only building a successful business but also contributing to the well-being of their partner farmers and their communities.
As consumer awareness of ethical and sustainable food practices increases, Moink is likely to see continued growth and expansion. The company’s dedication to quality, transparency, and community impact suggests a promising future for this innovative meat delivery service.
FAQs
How much does a Moink box cost?
The price of a Moink box varies depending on the size and contents you choose. However, you can expect to pay around $159 for a box containing 12-14 pounds of meat.
How often are Moink boxes delivered?
You can choose to have your Moink box delivered every 3, 4, or 6 weeks, depending on your needs and preferences.
Where does Moink source its meat?
Moink sources its meat from small family farms across the United States. These farms raise their animals humanely, with no antibiotics or added hormones.
What types of meat does Moink offer?
Moink offers a variety of grass-fed beef, pasture-raised pork, free-range chicken, and wild-caught Alaskan salmon.
Can I customize my Moink box?
Yes, you can customize your Moink box by choosing the types of meat and cuts you want to receive.
Does Moink offer gift boxes?
Yes, Moink offers gift boxes that make a perfect present for any occasion.
How do I cancel my Moink subscription?
You can cancel your Moink subscription at any time by contacting their customer service team.
The Bottom Line
Moink provides a convenient and reliable way to access high-quality, ethically sourced meat. Their commitment to supporting small family farms and sustainable practices sets them apart in the industry. While the cost per pound may be higher than supermarket meat, the superior quality, taste, and ethical considerations make Moink a worthwhile investment for many consumers.
