What is the Gently Soaps update since their appearance on Shark Tank Season 15? Gently Soaps, a company specializing in bath products for sensitive skin, successfully secured an investment of $75,000 for 25% equity from Candace Nelson on Shark Tank Season 15. This deal also included access to the specialty beauty website Thirteen Lune, opening doors for further growth and expansion for the brand.
Summary
- Gently Soaps, a brand focused on bath products for sensitive skin, appeared on Shark Tank Season 15.
- The company secured a deal with Candace Nelson for $75,000 in exchange for 25% equity.
- The deal also included access to the specialty beauty website Thirteen Lune.
- Gently Soaps aims to expand its reach and make its products more accessible to consumers with sensitive skin.
Gently Soaps Update | Shark Tank Season 15
Gently Soaps’ Mission and Products
Gently Soaps is a brand dedicated to crafting bath products that cater to the specific needs of individuals with sensitive skin and skin conditions like eczema.
Their product line is formulated with natural, plant-based ingredients and is free of harsh chemicals, synthetic fragrances, and potential irritants.
The company’s mission is to empower those with sensitive skin to enjoy bath time without worry or discomfort.
Shark Tank Season 15 Appearance and Pitch
Gently Soaps made its debut on Shark Tank Season 15, Episode 1, aired on September 29, 2023. Founder Kristen Dunning, an MBA student at the University of Georgia, captivated the Sharks with her compelling story and passion for creating inclusive skincare solutions.
| Entrepreneurs | Kristen Dunning |
|---|---|
| Business | Gently Soaps |
| Ask | $75,000 for 10% equity |
| Deal | $75,000 for 25% equity |
| Sharks | Candace Nelson |
| Season/Episode | Season 15, Episode 1 |
| Original Air Date | September 29, 2023 |
| Website | Gently Soaps |
| Key Points of Pitch |
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| Why Sharks Accepted |
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Dunning highlighted the brand’s unique selling points, including the use of high-quality botanicals, the focus on gentle cleansing and moisturizing, and the commitment to providing products that are both effective and enjoyable to use.
Dr. Sheilagh Maguiness Expert Opinion
Dermatologist Dr. Sheilagh Maguiness emphasizes the importance of choosing gentle skincare products for sensitive skin, stating, “Harsh ingredients like sulfates, parabens, and synthetic fragrances can exacerbate skin conditions like eczema and rosacea. It’s crucial to opt for products specifically formulated for sensitive skin, and Gently Soaps is a great example of a brand that prioritizes gentle ingredients and effective formulas.”
The Deal
Candace Nelson’s Investment
Candace Nelson, the founder of Sprinkles Cupcakes and co-founder of Pizzana, was immediately drawn to Gently Soaps’ mission and product line.
As someone who understands the importance of catering to specific consumer needs, she saw the potential for Gently Soaps to make a significant impact in the skincare market.
Nelson ultimately offered $75,000 for 25% equity, a deal that Dunning enthusiastically accepted.
Access to Thirteen Lune
A significant component of Nelson’s investment was the opportunity for Gently Soaps to be featured on Thirteen Lune, a curated online marketplace specializing in beauty and wellness products from Black and Brown founders.
This partnership opened doors for the brand to reach a wider audience and connect with consumers who value inclusivity and diversity in the beauty industry.
Sarah Boyd Expert Opinion
Retail expert and consultant, Sarah Boyd, CEO of Retail Intel, emphasizes the significance of this partnership, stating, “Thirteen Lune is a powerful platform for emerging brands to gain visibility and credibility. The exposure and support from Candace Nelson and Thirteen Lune can significantly accelerate Gently Soaps’ growth and expansion.”
Gently Soaps’ Growth and Expansion
Post-Shark Tank Updates
Since appearing on Shark Tank, Gently Soaps has experienced a significant surge in brand awareness and sales.
Their website traffic and social media following have grown exponentially, leading to increased demand for their products.
The partnership with Thirteen Lune has provided a valuable platform for reaching a broader audience, including those who may not have been previously aware of the brand.
Gently Soaps has also expanded its product line, introducing new bar soaps, body washes, and lotions to cater to various skin types and preferences.
They have also launched limited edition seasonal scents and gift sets, further diversifying their offerings.
Future Plans and Goals
Gently Soaps aims to continue its growth trajectory by expanding its retail presence both online and in physical stores.
The brand is actively seeking partnerships with major retailers to make their products more accessible to consumers nationwide.
Furthermore, Gently Soaps is committed to product innovation, constantly researching and developing new formulas and ingredients to enhance their offerings.
They are also exploring opportunities to expand into international markets, aiming to become a global leader in sensitive skincare.
Richard Lazazzera Expert Opinion
Ecommerce consultant and founder of The Ecomm Manager, Richard Lazazzera, comments on Gently Soaps’ potential for growth, saying, “The sensitive skincare market is a rapidly growing segment with a large and underserved audience. Gently Soaps’ focus on natural ingredients, gentle formulas, and inclusivity positions them well for continued success in this space.”
Impact on the Sensitive Skin Care Market
Addressing the Needs of Consumers with Sensitive Skin
Gently Soaps’ emphasis on plant-based, non-irritating ingredients has resonated deeply with consumers struggling to find effective skincare products that don’t exacerbate their sensitivities.
By offering a range of products specifically formulated for delicate skin, the brand has filled a significant gap in the market and empowered individuals to prioritize their skin health without sacrificing enjoyment or self-care.
The brand’s commitment to transparency and education has also been instrumental in its success. Gently Soaps provides detailed information about their ingredients and sourcing practices, allowing consumers to make informed decisions about their skincare choices.
Dr. Hadley King Expert Opinion
Board-certified dermatologist Dr. Hadley King notes, “Gently Soaps’ approach to sensitive skincare is commendable. They prioritize ingredients known for their soothing and calming properties, avoiding common irritants that can trigger flare-ups in those with sensitive skin conditions.”
Competing with Existing Brands
While the sensitive skincare market is growing rapidly, it’s also becoming increasingly crowded. However, Gently Soaps has managed to differentiate itself through its focus on natural, plant-based ingredients, its commitment to inclusivity, and its authentic brand story.
The brand’s Shark Tank appearance and subsequent partnership with Thirteen Lune have also given it a significant boost in visibility and credibility, allowing it to compete with more established brands in the market.
By consistently delivering high-quality products that meet the unique needs of consumers with sensitive skin, Gently Soaps has carved out a distinct niche for itself and is poised to continue making waves in the skincare industry.
FAQs
Where can I buy Gently Soaps?
Gently Soaps products are available for purchase on their website and through select retail partners. You can find a list of their retail partners on their website.
Are Gently Soaps products suitable for all skin types?
While Gently Soaps is primarily formulated for sensitive skin, their products are generally well-tolerated by all skin types. However, it’s always recommended to do a patch test before using any new skincare product.
Are Gently Soaps products vegan and cruelty-free?
Yes, all Gently Soaps products are vegan and cruelty-free. They are committed to ethical sourcing and sustainable practices.
Do Gently Soaps products contain essential oils?
No, Gently Soaps products are fragrance-free and do not contain essential oils, as these can be potential irritants for sensitive skin.
The Bottom Line
Gently Soaps’ journey from Shark Tank to a thriving sensitive skincare brand is a testament to the power of a strong mission, quality products, and strategic partnerships. By addressing the often-overlooked needs of those with sensitive skin, the brand has created a loyal following and is making a positive impact on the skincare industry.
With their commitment to innovation, sustainability, and customer satisfaction, Gently Soaps is well-positioned for continued growth and success. Whether you have sensitive skin or simply prefer gentle, plant-based skincare products, Gently Soaps offers a range of options to help you feel confident and comfortable in your own skin.
