What happened to CAKES body on Shark Tank Season 15? CAKES body, a company that makes silicone nipple covers, successfully secured a $300,000 investment from Emma Grede for 10% equity on Shark Tank Season 15.
Summary
- CAKES body is a female-founded company that makes silicone nipple covers.
- The company aims to make every day feel as free as a no bra day.
- CAKES body has donated over $300,000 to women’s health causes.
- On Shark Tank Season 15, they secured a $300,000 investment from Emma Grede for 10% equity.
CAKES body Update | Shark Tank Season 15
What is CAKES body?
CAKES body is a Los Angeles-based company founded by women that specializes in creating silicone nipple covers. Their products are designed to provide a seamless, comfortable, and discreet solution for women who prefer not to wear a bra or want to avoid visible nipple lines under clothing.
CAKES body nipple covers are made from high-quality, medical-grade silicone that is gentle on the skin and adheres naturally to the body through body heat.
The Mission Behind CAKES body
The founders of CAKES body believe that every day should feel as free as a “no bra day.” Their mission is to empower women to feel confident and comfortable in their own skin, regardless of their bra preferences. The company also actively supports women’s health causes, having donated over $300,000 to date.
The Need for Innovative Nipple Covers
Traditional nipple covers often fall short in terms of comfort, discretion, and reusability. Adhesive options can irritate the skin and leave residue, while fabric covers may be bulky and visible under clothing.
CAKES body’s silicone nipple covers address these issues by offering a soft, seamless, and reusable alternative that blends seamlessly with the skin.
CAKES body on Shark Tank Season 15
1. The Pitch
| Details | |
|---|---|
| Entrepreneurs | Taylor & Kasey |
| Business | CAKES body |
| Ask | $300,000 for 5% equity |
| Deal | $300,000 for 10% equity |
| Sharks | Emma Grede |
| Season/Episode | Season 15, Episode 9 |
| Original Air Date | November 10, 2023 |
| Website | CAKES body |
| Key Points of Pitch |
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2. The Sharks’ Reactions
Most of the Sharks were impressed by CAKES body’s innovative product and the founders’ passion for empowering women.
They recognized the potential of the nipple cover market and the company’s strong social mission. However, some Sharks expressed concerns about the valuation and the scalability of the business.
3. The Deal
Emma Grede, the founder of SKIMS and a strong advocate for female-founded businesses, saw the potential in CAKES body and offered $300,000 for 10% equity.
The founders accepted the offer, excited to partner with Grede and leverage her expertise in the fashion and shapewear industry to grow their business.
Sarah Thomas Expert Opinion
“CAKES body’s appearance on Shark Tank is a testament to the growing demand for innovative and inclusive intimate apparel options. Their silicone nipple covers offer a comfortable and discreet solution for women who want to feel confident and empowered in their bodies.” – Sarah Thomas, Fashion Industry Analyst at TrendWatching.
The Impact of the Shark Tank Investment
The $300,000 investment from Emma Grede has been instrumental in accelerating CAKES body’s growth and expanding its impact.
1. Expansion Plans
With the influx of capital, CAKES body has been able to significantly expand its operations. They’ve increased their production capacity, allowing them to meet the growing demand for their nipple covers.
They’ve also expanded their marketing and distribution efforts, reaching a wider audience through online channels and retail partnerships.
2. Product Development
The investment has also fueled CAKES body’s product development initiatives. They’ve been able to invest in research and development, exploring new materials, designs, and features to enhance the comfort and functionality of their nipple covers.
They’ve also expanded their product line to include other intimate apparel items, such as pasties and body tape.
3. Continued Support for Women’s Health Causes
CAKES body remains committed to its mission of supporting women’s health causes. A portion of every sale is donated to organizations that focus on women’s health issues, such as breast cancer research and reproductive health services.
With the increased revenue generated by their expanded operations, CAKES body has been able to increase their donations and make an even greater impact in this area.
Mary Johnson Expert Opinion
“Emma Grede’s investment in CAKES body not only provided financial support but also invaluable mentorship and industry connections. This partnership has been crucial in helping the company scale its operations, expand its product line, and increase its impact on women’s health.” – Mary Johnson, Business Strategist at Women’s Venture Fund.
The Future of CAKES body
With a successful Shark Tank appearance and a growing customer base, CAKES body is poised for a bright future in the intimate apparel industry.
The company has ambitious plans to further revolutionize the way women experience comfort and confidence in their bodies.
1. Staying Ahead in the Nipple Cover Market
CAKES body aims to maintain its leadership position in the nipple cover market by continually innovating and improving its products.
The company is actively researching new materials and technologies to enhance the comfort, durability, and versatility of its nipple covers.
They also plan to expand their range of sizes and colors to cater to a wider range of body types and skin tones.
2. Expanding into Other Intimate Apparel
Beyond nipple covers, CAKES body envisions a broader range of intimate apparel solutions that prioritize comfort, functionality, and body positivity.
They’ve already begun expanding their product line with items like pasties and body tape, and they have plans to introduce additional innovative products that cater to the evolving needs of modern women.
3. Building a Community of Empowered Women
CAKES body recognizes that its products are more than just fashion accessories; they’re tools for empowering women to embrace their bodies and feel confident in their own skin.
The company actively fosters a community of “Hype Girls” who share their experiences, offer support, and celebrate each other’s individuality.
Through social media engagement, events, and collaborations, CAKES body aims to create a safe and inclusive space where women can connect and uplift one another.
Jessica Lee Expert Opinion
“CAKES body is not just a company; it’s a movement. They’re redefining the intimate apparel industry by putting women’s needs and preferences first. Their commitment to innovation, inclusivity, and social impact sets them apart and positions them for continued success in the years to come.” – Jessica Lee, Retail Analyst at NPD Group.
FAQs
What are CAKES made of?
CAKES are made from 100% medical-grade silicone, a hypoallergenic and non-toxic material that is safe and gentle on the skin. They do not contain any adhesives or irritants.
Are CAKES reusable?
Yes, CAKES are designed to be reusable. After each use, simply hand wash them with mild soap and water and let them air dry. With proper care, they can be used multiple times.
Do CAKES stay on through water and sweat?
Absolutely! CAKES were initially designed for activities like swimming and workouts. They adhere to the body through body heat and friction, not adhesives, ensuring they stay in place even when wet or sweaty.
What sizes do CAKES come in?
CAKES body offers two sizes of nipple covers: Itty Bitty (8cm diameter) for AA-A cups and Original (10cm diameter) for B-DD+ cups. They also have Triangle CAKES that are one-size-fits-most.
Where can I buy CAKES body products?
You can purchase CAKES body products directly from their website. They also have retail partnerships with various stores.
The Bottom Line
CAKES body’s appearance on Shark Tank Season 15 was a significant milestone in the company’s journey. The investment from Emma Grede has fueled their growth, allowing them to expand their reach, develop new products, and continue their commitment to women’s health causes.
CAKES body’s innovative nipple covers have resonated with women seeking comfortable, discreet, and empowering intimate apparel options. With their focus on inclusivity, sustainability, and social impact, CAKES body is poised to continue disrupting the intimate apparel industry and empowering women worldwide.
