What happened to Action Glow after Shark Tank Season 14? Action Glow successfully secured a deal with Robert Herjavec on Shark Tank Season 14. They accepted an investment of $200,000 for 30% equity in the company. This partnership will help them expand their innovative LED lighting systems for sporting equipment, bringing enhanced safety and style to night-time sports enthusiasts.
Summary
- Action Glow, a company specializing in LED lighting systems for sporting equipment, appeared on Shark Tank Season 14.
- The founders, brothers Garrett and Dakota Porter, sought a $200,000 investment for 15% equity.
- They impressed the Sharks with their innovative product and passionate pitch.
- Robert Herjavec offered $200,000 for 30% equity, which they accepted.
- The deal will help Action Glow expand its product line and reach a wider audience.
- The company’s future looks bright, as they continue to innovate and grow in the sporting goods market.
Action Glow Shark Tank Update | Shark Tank Season 14
Brothers Garrett and Dakota Porter, avid outdoor enthusiasts, founded Action Glow with the aim of enhancing nighttime sports with their innovative LED lighting systems.
What started as a passion project in their Michigan garage evolved into a full-fledged business that catered to snowboarders, surfers, and other thrill-seekers.
Their patent-pending technology and unique designs quickly gained traction among sports enthusiasts seeking both safety and style.
The Founders’ Vision and Passion
The Porter brothers’ passion for sports and their entrepreneurial spirit fueled their determination to bring Action Glow to a wider audience.
They recognized a gap in the market for reliable, customizable, and eye-catching lighting solutions that could elevate the nighttime sporting experience.
Their vision extended beyond mere functionality; they sought to create a brand that resonated with adventurers and sports enthusiasts alike.
Shark Tank Season 14 Pitch
| Entrepreneurs | Garrett and Dakota Porter |
|---|---|
| Business | Action Glow |
| Ask | $200,000 for 15% equity |
| Deal | $200,000 for 30% equity |
| Sharks | Robert Herjavec |
| Season | 14 |
| Original Air Date | February 10, 2023 |
| Website | Action Glow |
| Key Points of Pitch |
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| Why Sharks Declined/Accepted |
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1. The Product: LED Lighting Systems for Sporting Equipment
Action Glow’s LED lighting systems are designed to enhance visibility and safety during nighttime sports activities.
They offer a range of customizable lighting options for various sports equipment, including snowboards, skis, wakeboards, surfboards, and even bicycles.
The systems are easy to install, waterproof, and durable, making them suitable for various outdoor conditions.
2. The Sharks’ Reactions and Questions
The Sharks were impressed by the Porter brothers’ enthusiasm and the uniqueness of their product. They inquired about the company’s sales figures, growth projections, intellectual property protection, and potential competition.
While some Sharks expressed concerns about the valuation and the niche market, Robert Herjavec recognized the potential for Action Glow to become a leader in the emerging nighttime sports lighting industry.
The Deal
1. Robert Herjavec’s Offer: $200,000 for 30% Equity
Robert Herjavec, known for his investments in technology and his passion for entrepreneurship, saw the potential in Action Glow.
While initially hesitant due to the valuation, Herjavec was impressed by the brothers’ drive and the product’s innovation. He ultimately offered $200,000, the amount the Porter brothers sought, but for a larger stake of 30% equity in the company.
2. Negotiations and Acceptance
The Porter brothers briefly discussed the offer, weighing the value of Herjavec’s expertise and connections against the dilution of their ownership.
Recognizing the immense opportunity for growth and mentorship that a partnership with Herjavec could bring, they ultimately decided to accept the offer, sealing the deal with a handshake.
3. The Partnership’s Potential Impact
The partnership with Robert Herjavec has the potential to significantly accelerate Action Glow’s growth trajectory.
Herjavec’s experience in scaling businesses, coupled with his extensive network in the technology and retail sectors, could open doors to new markets and distribution channels.
His guidance could also prove invaluable in refining the company’s marketing strategies and expanding its product line.
Additionally, the exposure from Shark Tank, combined with Herjavec’s endorsement, could boost brand awareness and credibility, attracting a larger customer base and potential investors.
Action Glow After Shark Tank
1. Expansion Plans and New Products
The Shark Tank appearance catapulted Action Glow into the spotlight, leading to a surge in demand for their products.
With the investment from Robert Herjavec, the company quickly expanded its production capabilities and launched a new generation of their lighting systems, ActionGlow2.
This updated version streamlined the product line, offering enhanced brightness, durability, and customization options for various sports equipment.
2. Increased Brand Awareness and Sales
The Shark Tank effect was undeniable. Action Glow’s website traffic and sales skyrocketed following the episode’s airing.
Their social media presence grew exponentially as sports enthusiasts from all corners of the globe discovered the brand.
The increased visibility not only led to a significant boost in revenue but also solidified Action Glow’s position as a leader in the nighttime sports lighting market.
3. Success Stories from Customers
Action Glow’s impact extended beyond mere sales figures. Countless customers shared their experiences of how the lighting systems transformed their nighttime sports adventures.
Snowboarders raved about the improved visibility and safety on dimly lit slopes, surfers expressed their newfound confidence in riding waves after sunset, and cyclists highlighted the added protection from traffic.
These testimonials reinforced Action Glow’s mission of making nighttime sports safer, more enjoyable, and accessible to all.
The Future of Action Glow
1. Continuing Innovation and Growth
Action Glow is committed to staying at the forefront of sports lighting technology. They are actively exploring new applications for their LED systems, expanding into other sports and recreational activities.
The company continues to invest in research and development, seeking innovative ways to enhance the safety, performance, and enjoyment of nighttime sports.
2. Potential Challenges and Opportunities
While Action Glow’s future is bright, challenges remain. The market for sports lighting is becoming increasingly competitive, with new players entering the scene.
To stay ahead, Action Glow must maintain its focus on innovation, quality, and customer satisfaction. They must also adapt to changing trends and technologies in the sports industry.
However, these challenges also present opportunities for growth and expansion. By forging strategic partnerships and exploring new markets, Action Glow can solidify its position as a global leader in sports lighting.
3. The Company’s Long-Term Vision
Action Glow’s long-term vision extends beyond simply illuminating sports equipment. They aim to become synonymous with nighttime sports safety and innovation.
They envision a future where every athlete, regardless of their sport or skill level, can confidently pursue their passions after dark.
This vision is driven by their unwavering commitment to their customers, their passion for sports, and their belief in the power of technology to enhance the human experience.
FAQs
How does Action Glow’s lighting system work?
Action Glow’s lighting system utilizes LED strips that are easily attached to various sports equipment. The lights are powered by rechargeable batteries and can be controlled with a wireless remote. Users can choose from different colors and patterns to customize their lighting experience.
What sports equipment does Action Glow cater to?
Action Glow offers lighting systems for a wide range of sports equipment, including snowboards, skis, wakeboards, surfboards, paddleboards, kayaks, and bicycles. They are constantly expanding their product line to accommodate other sports and activities.
Where can I purchase Action Glow products?
Action Glow products can be purchased directly from their website (actionglow.com) or through authorized retailers.
Is Action Glow’s lighting system safe?
Yes, Action Glow’s lighting systems are designed with safety in mind. They are waterproof, durable, and rigorously tested to ensure they can withstand the demands of various sports and outdoor conditions.
How can I contact Action Glow for support or inquiries?
You can reach Action Glow’s customer support team through the contact form on their website or by emailing them directly.
How did Action Glow become successful?
Action Glow’s success can be attributed to several factors, including their innovative product, passionate founders, strategic partnerships (like the one with Robert Herjavec), and effective marketing efforts. Their appearance on Shark Tank also significantly boosted their brand awareness and sales.
Did Action Glow have a patent on the product?
Yes, Action Glow has a patent-pending technology for their decorative lighting systems for sporting equipment, which gives them a competitive advantage in the market.
Who is the owner of Action Glow?
Action Glow was founded and is owned by brothers Garrett and Dakota Porter.
How long has Action Glow been in business?
Action Glow was established in 2012, starting as a passion project in the founders’ garage.
What are the benefits of using Action Glow products?
Action Glow products offer several benefits, including increased visibility and safety during nighttime activities, enhanced style and personalization of sports equipment, and a more immersive and enjoyable experience for athletes and outdoor enthusiasts.
How has the Shark Tank appearance affected Action Glow?
The Shark Tank appearance dramatically increased Action Glow’s brand awareness, sales, and overall growth trajectory. It opened doors to new opportunities and partnerships, solidifying their position in the market.
What are Action Glow’s plans for the future?
Action Glow plans to continue innovating and expanding its product line, exploring new sports and activities where their lighting systems can be applied. They aim to become the leading provider of sports lighting solutions worldwide.
What challenges has Action Glow faced since Shark Tank?
While Action Glow has experienced tremendous success, they have also faced challenges such as increased competition, managing rapid growth, and adapting to evolving market trends. However, they have overcome these obstacles through strategic planning, continuous innovation, and a commitment to customer satisfaction.
What advice would Action Glow give to aspiring entrepreneurs?
Action Glow’s founders would likely advise aspiring entrepreneurs to follow their passion, believe in their ideas, persevere through challenges, and be open to learning and adapting along the way. They would also emphasize the importance of building a strong team and seeking mentorship from experienced individuals.
The Bottom Line
Action Glow’s journey from a garage project to a Shark Tank success story is a testament to the power of innovation, passion, and perseverance. Their LED lighting systems have revolutionized nighttime sports, making them safer, more enjoyable, and accessible to a wider audience. With their unwavering commitment to their customers and their vision for the future, Action Glow is poised for continued success in the years to come.
