Did Aura Bora secure an investment on Shark Tank Season 12? Yes, Aura Bora successfully landed an investment on Shark Tank Season 12. The company’s founders accepted a deal of $200,000 for 15% equity from Robert Herjavec.
Summary
- Aura Bora, a brand of herbal sparkling waters, appeared on Shark Tank Season 12.
- The founders initially sought $150,000 for 5% equity.
- They ultimately closed a deal with Robert Herjavec for $200,000 in exchange for 15% equity.
- The company’s unique flavors and focus on natural ingredients resonated with Herjavec.
- This investment is likely to fuel Aura Bora’s growth and expansion plans.
Aura Bora Shark Tank Update | Shark Tank Season 12
Aura Bora is more than just sparkling water. It’s a sensory experience, a symphony of flavors derived from herbs, fruits, and flowers.
This unique approach to crafting sparkling beverages has captured the attention of health-conscious consumers seeking a refreshing alternative to sugary sodas and artificial drinks.
Shark Tank Season 12: A Platform for Growth
Shark Tank, the renowned reality TV show, has become a launchpad for countless aspiring entrepreneurs.
The show provides a unique opportunity to pitch innovative ideas to a panel of seasoned investors, the “Sharks,” who have the power to transform dreams into reality.
For Aura Bora, Shark Tank Season 12 presented a chance to secure the funding and mentorship needed to take their brand to new heights.
The Aura Bora Pitch
1. The Pitch
| Entrepreneurs | Paul Voge and Maddie Voge |
|---|---|
| Business | Aura Bora |
| Ask | $150,000 for 5% equity |
| Deal | $200,000 for 15% equity |
| Sharks | Robert Herjavec |
| Season | Season 12 |
| Original Air Date | March 19, 2021 |
| Website | Aura Bora |
| Key Points of Pitch |
|
| Why Sharks Accepted |
|
2. The Founders’ Vision
Paul and Maddie Voge, the husband-and-wife team behind Aura Bora, envisioned a world where sparkling water could be more than just bubbly refreshment.
They wanted to create a beverage that tantalized the taste buds, nourished the body, and evoked a sense of well-being.
This vision led them to experiment with a wide array of botanical ingredients, resulting in the creation of Aura Bora’s distinctive flavor combinations.
3. The Product
Aura Bora’s sparkling waters are a testament to the founders’ commitment to quality and innovation.
Each flavor is a carefully crafted blend of herbs, fruits, and flowers, resulting in a refreshing and aromatic experience.
The use of natural ingredients and the absence of artificial sweeteners or flavors set Aura Bora apart from conventional sparkling water brands.
The Sharks’ Reactions
1. Initial Impressions
As Paul and Maddie Voge presented their herbal sparkling waters, the Sharks were immediately intrigued.
The unique flavor combinations, such as Lavender Cucumber and Basil Berry, piqued their curiosity.
The founders’ passion and enthusiasm for their product were also evident, further capturing the Sharks’ attention.
2. Questions and Concerns
While the Sharks were impressed by Aura Bora’s concept, they also had some pertinent questions and concerns.
They inquired about the company’s sales figures, distribution channels, and marketing strategy.
Some Sharks expressed concerns about the scalability of the business and the potential challenges of competing in the crowded beverage market.
3. Offers on the Table
Despite the questions and concerns, several Sharks saw the potential in Aura Bora. Mark Cuban and Kevin O’Leary, known for their shrewd business acumen, made offers, but they were ultimately declined by the founders.
It was Robert Herjavec, with his experience in consumer products and brand building, who resonated most with Paul and Maddie’s vision.
His offer of $200,000 for 15% equity proved to be the most appealing, leading to a successful deal.
The Deal
1. Robert Herjavec’s Interest
Among the Sharks, Robert Herjavec’s interest in Aura Bora stood out. He was drawn to the brand’s unique positioning in the market, its focus on natural ingredients, and the founders’ clear passion for their product.
Herjavec, with his successful track record in building consumer brands, saw the potential for Aura Bora to become a major player in the beverage industry.
2. Negotiation and Counteroffers
The negotiation process was dynamic, with both sides aiming for a mutually beneficial deal.
The founders initially sought $150,000 for 5% equity, but Herjavec countered with an offer of $200,000 for 15%.
This counteroffer reflected his belief in the company’s potential but also his desire for a larger stake in its future success.
3. Final Agreement
After careful consideration, Paul and Maddie Voge accepted Herjavec’s offer of $200,000 for 15% equity.
This deal not only provided Aura Bora with the much-needed capital to fuel its growth but also brought onboard a seasoned investor with valuable expertise in the consumer goods space.
The partnership with Herjavec marked a turning point for Aura Bora, setting the stage for its continued expansion and success.
Post-Shark Tank Update
1. Impact of the Investment
The investment from Robert Herjavec proved to be a catalyst for Aura Bora’s growth. The influx of capital allowed the company to expand its production capabilities, increase its marketing efforts, and broaden its distribution network.
Herjavec’s mentorship and guidance also played a crucial role in helping the founders navigate the complexities of scaling a business.
2. Growth and Expansion
Following their Shark Tank appearance, Aura Bora experienced a significant surge in sales and brand recognition.
The company’s unique flavors and focus on natural ingredients resonated with consumers, leading to increased demand and wider availability in stores across the United States.
Aura Bora also expanded its product line, introducing new and exciting flavors to cater to a growing customer base.
3. Future Plans
With a solid foundation and a clear vision, Aura Bora is poised for continued success. The company plans to further expand its distribution, both domestically and internationally.
Innovation remains a core focus, with ongoing efforts to develop new and exciting flavors that push the boundaries of sparkling water.
Aura Bora is also committed to sustainability, exploring eco-friendly packaging options and reducing its environmental footprint.
FAQs
Where can I buy Aura Bora?
Aura Bora is available in many grocery stores and online retailers across the United States. You can also check their website for a store locator or to order directly.
What makes Aura Bora different from other sparkling waters?
Aura Bora distinguishes itself through its unique use of herbs, fruits, and flowers to create complex and refreshing flavors. They prioritize natural ingredients and avoid artificial sweeteners or flavors.
Is Aura Bora healthy?
Aura Bora is a healthier alternative to sugary sodas and artificial drinks. It’s low in calories, contains no added sugar, and is made with natural ingredients. However, it’s always a good idea to consume any beverage in moderation as part of a balanced diet.
The Bottom Line
Aura Bora’s appearance on Shark Tank Season 12 exemplifies the power of innovation, passion, and a well-executed pitch. Their success story demonstrates that with a unique product, a clear vision, and the right partnerships, entrepreneurs can turn their dreams into thriving businesses. The future looks bright for Aura Bora as they continue to redefine the sparkling water category and inspire consumers to embrace healthier and more flavorful beverage choices.
