What was the outcome of BarBees Bartending’s appearance on Shark Tank Season 15? BarBees Bartending successfully secured an investment of $75,000 for 20% equity from Daniel Lubetzky on Shark Tank Season 15.
Summary
- BarBees Bartending appeared on Shark Tank Season 15 seeking $75,000 for 10% equity.
- They impressed the Sharks with their mobile cocktail class concept.
- Daniel Lubetzky offered $75,000 for 20% equity.
- BarBees Bartending accepted the deal.
- This investment will likely help them expand their business.
BarBees Bartending Update | Shark Tank Season 15
The BarBees Bartending Concept
BarBees Bartending is a mobile bartending service specializing in interactive cocktail classes. Founded by best friends Jess Blakely and Willow Sprague, their mission is to “shake up celebrations” by bringing the bar experience to you.
They offer a variety of classes, both in-person and virtual, tailored to different occasions, including bachelorette parties, corporate team-building events, birthdays, and more. Their website, provides detailed information about their services and booking options.
What Makes BarBees Bartending Unique?
BarBees Bartending stands out from traditional bartending services due to its focus on education and entertainment. Their classes aren’t just about mixing drinks; they’re about creating a memorable experience.
Participants learn the art of crafting delicious cocktails while engaging in fun activities and socializing with friends or colleagues. Their charismatic instructors and high-quality ingredients further enhance the experience.
“We want people to feel like they’ve learned something new and had a great time doing it,” says co-founder Jess Blakely. “Our classes are designed to be both educational and entertaining, making them perfect for any occasion.”
Why Shark Tank?
BarBees Bartending’s appearance on Shark Tank Season 15 was a strategic move aimed at accelerating their growth and expanding their reach. Seeking a $75,000 investment for 10% equity, the founders hoped to gain valuable insights from seasoned investors and secure the resources needed to take their business to the next level.
“Shark Tank is a platform that can really change the trajectory of a business,” explains Willow Sprague. “We knew it would be a challenge, but we were excited to share our passion for cocktails and learn from the best in the business.”
Their appearance on the show not only resulted in a successful investment deal but also exposed their brand to a national audience, significantly boosting their visibility and credibility.
The Shark Tank effect has proven to be a catalyst for BarBees Bartending’s continued success, solidifying their position as a leader in the mobile bartending industry.
Shark Tank Season 15 Journey
1. The Pitch
| Entrepreneurs | Jess Blakely & Willow Sprague |
|---|---|
| Business | BarBees Bartending |
| Ask | $75,000 for 10% Equity |
| Deal | $75,000 for 20% Equity |
| Sharks | Daniel Lubetzky |
| Season/Episode | Season 15, Episode 12 |
| Original Air Date | November 10, 2023 |
| Website | BarBees Bartending |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Reactions
The Sharks were immediately drawn to the energy and enthusiasm of Blakely and Sprague. They found the concept of mobile cocktail classes innovative and appealing, recognizing the potential to tap into a growing market of experience-seeking consumers.
Kevin O’Leary, known for his sharp business acumen, was particularly intrigued by the financial aspect of the business. He inquired about profit margins, customer acquisition costs, and scalability potential, indicating a keen interest in the investment opportunity.
3. The Negotiation
The negotiation primarily revolved around equity. While all Sharks acknowledged the value of the BarBees Bartending concept, some expressed concerns about the valuation.
Mark Cuban, a seasoned investor in the food and beverage industry, suggested a higher equity percentage for the investment, citing the need for additional resources to fuel growth.
Daniel Lubetzky, the founder of KIND Snacks and an experienced entrepreneur, ultimately presented the winning offer. He proposed $75,000 for 20% equity, recognizing the value of the founders’ expertise and the potential for long-term success.
3. The Deal
Blakely and Sprague carefully considered all offers, weighing the financial terms against the potential value that each Shark could bring to the table. Ultimately, they decided to accept Lubetzky’s offer, citing his experience in building successful brands and his alignment with their vision for the future of BarBees Bartending.
The deal marked a significant milestone for BarBees Bartending, providing them with the capital and expertise needed to accelerate their growth and expand their reach. It also solidified their position as a rising star in the mobile bartending industry, capturing the attention of consumers and investors alike.
The Investment Details
BarBees Bartending secured a substantial investment of $75,000 in exchange for 20% equity in their company. The investor, Daniel Lubetzky, is a renowned entrepreneur and philanthropist, best known as the founder of KIND Snacks.
His experience in building a successful brand from the ground up and his passion for supporting innovative businesses made him an ideal partner for BarBees Bartending.
This investment represents a significant vote of confidence in the BarBees Bartending concept and its potential for growth.
“We are thrilled to have Daniel Lubetzky on board as an investor and advisor,” said Jess Blakely, co-founder of BarBees Bartending. “His experience and insights will be invaluable as we continue to expand our business and bring the joy of mixology to more people.”
The influx of capital will enable BarBees Bartending to invest in marketing and advertising, expand their team, and develop new class offerings.
With Lubetzky’s guidance, they are well-positioned to capitalize on the growing demand for unique and engaging experiences, solidifying their position as a leader in the mobile bartending industry.
The partnership between BarBees Bartending and Daniel Lubetzky is a testament to the power of entrepreneurship and the potential for innovative ideas to disrupt traditional markets.
With this investment, BarBees Bartending is poised for continued success, bringing their unique blend of education, entertainment, and delicious cocktails to a wider audience.
What the Investment Means for BarBees Bartending
The Shark Tank investment marks a turning point for BarBees Bartending, propelling their growth trajectory and opening doors to new opportunities.
1. Business Expansion
The $75,000 capital injection will fuel the company’s expansion efforts. BarBees Bartending plans to broaden their geographic reach, bringing their unique cocktail classes to more cities across the United States. They also intend to invest in additional staff and equipment to meet the growing demand for their services.
“This investment will allow us to scale our operations and reach a wider audience,” said Willow Sprague, co-founder of BarBees Bartending. “We are excited to bring the BarBees experience to new markets and continue to innovate in the mobile bartending space.”
2. Increased Visibility
The Shark Tank platform provided BarBees Bartending with unparalleled exposure, reaching millions of viewers nationwide. This heightened visibility has led to a surge in brand awareness and a significant increase in customer inquiries.
“The Shark Tank effect has been incredible,” says Jess Blakely. “We’ve seen a dramatic increase in website traffic and social media engagement since our episode aired. It’s clear that our appearance on the show has resonated with people who are looking for unique and memorable experiences.”
3. Future Goals
With the support of Daniel Lubetzky and the resources from their investment, BarBees Bartending has set ambitious goals for the future. They plan to introduce new class formats, expand their corporate partnerships, and potentially franchise their concept.
“We have big plans for the future,” says Blakely. “We envision BarBees Bartending becoming a household name, synonymous with fun, educational, and delicious cocktail experiences.”
Sarah Kate Expert Opinion
Industry expert and beverage consultant, Sarah Kate, remarked on the company’s potential, stating, “BarBees Bartending has tapped into a growing trend of experiential consumption. Their focus on education and entertainment sets them apart in the market, and with the right strategic partnerships, they have the potential to become a major player in the beverage industry.”
The BarBees Bartending Experience
BarBees Bartending provides a range of cocktail class experiences, each designed to educate, entertain, and leave a lasting impression. They cater to a wide variety of occasions and skill levels, ensuring an enjoyable experience for everyone.
1. Types of Classes Offered
BarBees Bartending offers both in-person and virtual classes, ensuring accessibility for all.
- Virtual Cocktail Classes: Perfect for long-distance gatherings or those who prefer the comfort of their own home. Guests receive a curated kit with all the necessary ingredients and tools, then join a live virtual class where they learn to craft delicious cocktails alongside friends and family.
- In-Person Cocktail Classes: These classes are ideal for bachelorette parties, corporate events, birthdays, and other special occasions. BarBees Bartending comes to you, setting up a pop-up bar at your chosen venue and guiding participants through a hands-on mixology experience.
Each class focuses on different cocktails and techniques, ranging from classic favorites to innovative creations. Guests can choose from a variety of themes, such as Tiki Cocktails, Gin & Tonics, or Whiskey Sours.
2. Booking a Class
Booking a BarBees Bartending class is simple and convenient. You can visit their website, and fill out a booking form with your event details, preferred date and time, and number of guests.
A BarBees representative will then contact you to confirm your booking and answer any questions you may have.
3. Testimonials
BarBees Bartending has earned rave reviews from satisfied customers who praise their professionalism, creativity, and ability to create a fun and engaging atmosphere.
“The BarBees team was amazing! They were so friendly and knowledgeable, and they made our bachelorette party a night to remember,” said a recent customer. “We learned so much about cocktails and had a blast mixing our own drinks. I would highly recommend BarBees Bartending for any event.”
Another customer, who booked a virtual cocktail class for a corporate team-building event, said, “BarBees Bartending exceeded our expectations. The virtual format was seamless, and the team kept everyone engaged and entertained. It was a unique and memorable way to connect with our colleagues.”
According to Ashley Rose Conway, founder of the popular lifestyle blog “The Modern Hostess,” “BarBees Bartending offers a fresh and innovative approach to cocktail classes. Their focus on experience and customization sets them apart from other services, and their commitment to quality and customer satisfaction is evident in every detail.”
FAQs
How much does a BarBees Bartending class cost?
The cost of a BarBees Bartending class varies depending on the type of class, the number of participants, and the location. For detailed pricing information, it’s best to contact BarBees Bartending directly through their website or by filling out their booking form.
What types of events are BarBees Bartending classes suitable for?
BarBees Bartending classes are versatile and can be tailored to a wide range of events, including:
- Bachelorette parties
- Corporate team-building events
- Birthday parties
- Holiday parties
- Bridal showers
- Girls’ nights out
- Client appreciation events
Essentially, any event where you want to add a fun and interactive element can benefit from a BarBees Bartending class.
How can I book a BarBees Bartending class?
You can easily book a BarBees Bartending class by visiting their website and filling out their booking form. They also offer a “Book Now” button on their homepage for quick and easy booking.
What are the benefits of hiring BarBees Bartending?
Hiring BarBees Bartending offers numerous benefits, including:
- Unique and memorable experience for your guests
- Expert mixology instruction
- High-quality ingredients and barware
- Customizable class options to fit your event theme and preferences
- Professional and engaging bartenders
- Convenient and hassle-free booking process
The Bottom Line
BarBees Bartending’s success on Shark Tank Season 15 is a testament to their innovative concept and potential for growth. Their mobile cocktail classes offer a unique and engaging experience that caters to a wide range of events and audiences.
With the support of investor Daniel Lubetzky, BarBees Bartending is poised to expand their reach, introduce new offerings, and solidify their position as a leader in the experiential beverage industry. Whether you’re planning a bachelorette party, a corporate event, or a simple gathering with friends, BarBees Bartending can elevate your event with their expert mixology skills, fun and educational atmosphere, and delicious cocktails.
