What are Beardaments? Beardaments are festive ornaments specifically designed to decorate beards. They come in a variety of colors and styles, and attach easily to facial hair with small clips.

Beardaments Shark Tank Update | Shark Tank Season 11

Beardaments are small, decorative ornaments specifically designed to clip onto beards. They bring a touch of festive cheer to facial hair, making them popular during holidays like Christmas.

These fun accessories come in a variety of colors, styles, and themes, allowing for personalized beard decoration.

The Rise of Festive Beard Decor

While beards have long been a symbol of masculinity, the trend of decorating them is a more recent phenomenon.

Beardaments tapped into this growing trend, offering a simple and fun way for people to express their holiday spirit and individuality.

This playful approach to beard grooming has resonated with a wide audience, contributing to the rise of festive facial hair decor.

Beardaments on Shark Tank

1. The Pitch and the Ask

Entrepreneurs	Jason McOmie and Clint Folkers
Business	Beardaments – Festive beard ornaments
Ask	$150,000 for 10% equity
Deal	$150,000 for 25% equity
Sharks	Kevin O’Leary
Season	Season 11
Original Air Date	November 17, 2019
Website	beardaments.com
Key Points of Pitch	Fun festive product strong sales potential for licensing deals
Why Sharks Accepted	High sales low production costs potential for broad appeal and strong holiday market

2. Kevin O’Leary’s Investment

“Mr. Wonderful,” known for his shrewd investments, saw the potential in Beardaments. He was impressed by their existing sales and the product’s low manufacturing cost.

O’Leary recognized the seasonal appeal and the opportunity to expand the product line with different themes for various holidays. He offered $150,000 for a 25% stake in the company, a deal the entrepreneurs accepted.

Beardaments Update

1. Product Line Expansion

Since their appearance on Shark Tank, Beardaments has significantly expanded its product line. While initially focused on Christmas-themed ornaments, they now offer a wider variety of beard decorations:

• Seasonal Ornaments: They’ve expanded beyond Christmas to include decorations for Halloween, Valentine’s Day, St. Patrick’s Day, and other holidays.
• Glitter Beards: They introduced glitter beard kits, offering a sparkly and eye-catching alternative to traditional ornaments.
• Hair Lights: Recognizing the potential beyond beards, they developed hair lights for women, extending their market reach.
• Accessories: They now offer complementary products like beard combs and oils to enhance the beard grooming experience.

2. Sales and Revenue Growth

While exact figures are not publicly available, it’s evident that Beardaments has experienced significant sales growth following their Shark Tank appearance.

The increased brand visibility and expanded product line have contributed to this success.

Their products are now sold online through their website and major retailers like Amazon, further expanding their reach and driving sales.

3. Marketing and Branding Efforts

Beardaments has effectively leveraged its Shark Tank success to boost its marketing and branding efforts:

• Social Media Presence: They actively engage with customers on social media platforms, showcasing creative uses of their products and running contests to encourage user-generated content.
• Influencer Marketing: Beardaments collaborates with influencers and beard enthusiasts to promote their products to a wider audience.
• Public Relations: They continue to generate media coverage through appearances on TV segments and in online publications, highlighting their unique products and entrepreneurial journey.

By actively engaging with their target audience and maintaining a strong online presence, Beardaments has successfully solidified its brand identity as a leader in the festive beard decor market.

The Impact of Shark Tank

1. Increased Brand Visibility

Appearing on Shark Tank provided Beardaments with a massive boost in brand visibility. Millions of viewers were introduced to their unique product, leading to a surge in website traffic and social media followers.

This national exposure helped solidify Beardaments as a recognizable name in the festive decor market.

The “Shark Tank effect” translated into increased brand awareness and credibility, which are invaluable for any growing business.

2. New Opportunities and Partnerships

The Shark Tank experience opened doors to new opportunities and partnerships for Beardaments:

• Retail Partnerships: Their appearance on the show attracted the attention of major retailers, leading to distribution deals with Amazon and other online marketplaces. This expanded their reach and made their products more accessible to customers.
• Licensing Deals: The exposure led to licensing opportunities, allowing them to create branded beard ornaments for sports teams and other organizations. This diversified their product offerings and tapped into new customer bases.
• Investor Connections: Beyond Kevin O’Leary’s investment, the Shark Tank platform connected them with a network of potential investors and advisors, providing valuable support for future growth.

By capitalizing on the momentum gained from Shark Tank, Beardaments has successfully leveraged its newfound visibility to expand its market presence and forge strategic partnerships, paving the way for continued success.

The Future of Beardaments

1. Growth Projections

Beardaments appears well-positioned for continued growth. The company has successfully tapped into a niche market with a fun and unique product.

By expanding its product line and distribution channels, Beardaments has demonstrated its ability to adapt and innovate.

With a strong online presence and active engagement with its customer base, the future looks bright for this festive beard decor company. Continued growth will likely rely on:

• Expanding into new markets: Exploring international markets and expanding their customer base beyond the current demographics.
• Building brand loyalty: Creating a strong community around their brand and fostering customer loyalty through engagement and exclusive offers.
• Capitalizing on seasonal trends: Staying ahead of trends and offering innovative products for various holidays and events.

2. New Product Development

To maintain its momentum, Beardaments will need to continue developing new and exciting products:

• Interactive Ornaments: Exploring interactive ornaments with lights or sound could add another dimension to their product line.
• Personalized Options: Offering customizable ornaments with names or initials could increase customer engagement and personalization.
• Collaborations: Partnering with other brands or artists to create limited-edition collections could generate excitement and attract new customers.

By staying creative and responsive to customer preferences, Beardaments can ensure its continued growth and solidify its position as a leader in the beard decor market.

FAQs

Where can I buy Beardaments?

Beardaments are available for purchase on their official website, as well as through major online retailers like Amazon.

Are Beardaments reusable?

Yes, Beardaments are designed to be reusable. The ornaments attach with small, sturdy clips that are gentle on facial hair. With proper care, you can enjoy your Beardaments for many holiday seasons to come.

What other products does Beardaments offer?

Besides their signature beard ornaments, Beardaments offers glitter beard kits, hair lights for women, and beard grooming accessories like combs and oils. They also have expanded their ornament selection to include various themes for different holidays.

The Bottom Line

Beardaments is a shining example of a successful Shark Tank story. The company has effectively leveraged its appearance on the show to achieve significant growth and brand recognition. By offering a fun, unique product and continually expanding its offerings, Beardaments has carved out a niche in the festive decor market. With a strong online presence, strategic partnerships, and a commitment to innovation, Beardaments appears poised for continued success in the years to come.