What was the outcome for Beddley on Shark Tank Season 11? Lola Ogden, the creator of Beddley, appeared on Shark Tank Season 11 seeking $150,000 for 10% equity in her company. Despite a compelling pitch for her innovative 3-sided duvet cover designed for easy use, she did not secure a deal with any of the Sharks. However, Beddley continues to operate and has achieved considerable success since its appearance on the show.
Summary
- Beddley, a company that produces easy-to-use duvet covers, appeared on Shark Tank Season 11.
- The founder, Lola Ogden, pitched her business to the Sharks, seeking $150,000 for 10% equity.
- Despite not securing a deal, Beddley has continued to thrive, reaching $4 million in lifetime sales.
- The company faced challenges during the COVID-19 pandemic but has since recovered.
- Beddley remains in business and is actively selling its products.
Beddley Shark Tank Update | Shark Tank Season 11
What is Beddley?
Beddley is a company that makes duvet covers designed to be incredibly easy to use. Traditional duvet covers can be frustrating to put on, often requiring a lot of maneuvering and stuffing to get the duvet insert in place.
Beddley solves this problem with a unique 3-sided zipper design. This allows the duvet cover to open up almost completely, making it simple to lay the duvet inside and zip it closed. No more wrestling with your bedding!
The Problem Beddley Solves
Anyone who has ever used a duvet cover knows the struggle. Trying to stuff a bulky duvet into a seemingly too-small opening can be a real chore.
It’s awkward, time-consuming, and often leaves you feeling hot and bothered. Beddley eliminates this frustration with its innovative design.
The wide opening makes it easy to put on and take off your duvet cover, saving you time and effort.
Beddley on Shark Tank Season 11
1. Lola Ogden’s Pitch
| Entrepreneur | Lola Ogden |
|---|---|
| Business | Beddley |
| Ask | $150,000 for 10% equity |
| Deal | No deal |
| Sharks | Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, Robert Herjavec |
| Season | Season 11 |
| Original Air Date | March 20, 2020 |
| Website | Beddley |
| Key Points of Pitch |
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| Why Sharks Declined |
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2. The Sharks’ Response
The Sharks were intrigued by Beddley’s unique design and acknowledged the common problem it addressed.
Lori Greiner, in particular, recognized the frustration of traditional duvet covers. However, they also expressed concerns about the product’s potential market size and the company’s valuation.
3. Why Beddley Didn’t Get a Deal
Ultimately, the Sharks decided not to invest in Beddley. Several factors contributed to this decision. Some Sharks felt the market for a premium duvet cover might be limited.
Others questioned whether the company’s valuation was justified. Additionally, some Sharks felt that Beddley lacked a strong brand identity that would allow it to stand out in a competitive market.
Despite not securing a deal, Lola Ogden left the Tank with valuable feedback and a determination to continue building her business.
Beddley Update
1. Life After Shark Tank
Even though Beddley didn’t secure a deal on Shark Tank, Lola Ogden didn’t give up on her dream. She used the experience as a learning opportunity and continued to push forward with her business.
Appearing on the show gave Beddley valuable exposure, and many people became interested in the product after seeing it on TV. This helped to boost brand awareness and drive traffic to the Beddley website.
2. Sales and Growth
Despite the challenges of the pandemic, Beddley has achieved significant success since its Shark Tank appearance.
The company has generated over $4 million in lifetime sales, demonstrating the demand for its innovative duvet covers.
This success is a testament to the product’s quality and the company’s dedication to customer satisfaction.
3. Overcoming Challenges
Like many businesses, Beddley faced difficulties during the COVID-19 pandemic. Supply chain disruptions and shifts in consumer spending affected the company’s operations.
However, Beddley adapted to these challenges by focusing on online sales and streamlining its production processes. This resilience has been key to the company’s continued growth.
4. Product Development
Beddley continues to innovate and expand its product line. The company has introduced new colors, patterns, and sizes to cater to a wider range of customer preferences.
They have also focused on using high-quality, sustainable materials to create durable and comfortable bedding.
This commitment to product development ensures that Beddley remains a leader in the market for easy-to-use duvet covers.
What Makes Beddley Unique?
1. Design and Functionality
Beddley’s signature feature is its patented 3-sided zipper design. This sets it apart from traditional duvet covers that have a single, often small opening at one end.
The 3-sided zipper allows the duvet cover to open up almost completely, making it incredibly easy to insert the duvet.
This design eliminates the struggles of stuffing and adjusting the duvet, saving you time and effort when making your bed.
2. Benefits for Users
The ease of use that Beddley offers translates into several benefits for users:
- Time-saving: Changing your duvet cover becomes a quick and simple task.
- Convenience: No more wrestling with your bedding or needing help to put on a duvet cover.
- Stress reduction: Making your bed becomes less of a chore and more enjoyable.
- Improved hygiene: Easier removal of the duvet cover encourages more frequent washing.
- Durability: High-quality materials and construction ensure the duvet cover lasts.
Where to Buy Beddley
1. Online Availability
Beddley duvet covers are readily available for purchase online through the company’s official website.
The website offers a variety of colors, sizes, and styles to choose from. You can also find detailed product information and customer reviews on the site.
2. Retail Partnerships
While Beddley primarily focuses on online sales, they have also established partnerships with select retailers.
This expands the reach of their products and allows customers to experience the quality of Beddley duvet covers in person. You can check the Beddley website for a list of authorized retailers in your area.
Customer Reviews and Testimonials
Beddley has garnered largely positive reviews from customers who appreciate the convenience and quality of its duvet covers.
Many users praise the ease with which they can put on and remove the cover, highlighting the time-saving and stress-reducing benefits.
The quality of the materials and construction is also frequently mentioned, with customers noting the softness and durability of the fabric.
Here are some examples of typical customer feedback:
- “This duvet cover is a game-changer! I used to dread changing my bedding, but now it’s so easy.”
- “The zipper makes all the difference. It’s so much simpler than button closures or ties.”
- “The fabric is incredibly soft and comfortable. I love how it feels against my skin.”
- “I’m impressed with the quality of this duvet cover. It’s well-made and looks great on my bed.”
The Future of Beddley
Beddley is poised for continued growth and success. The company’s focus on innovation, quality, and customer satisfaction positions it well in the bedding market.
As more people discover the benefits of easy-to-use duvet covers, Beddley is likely to expand its customer base and product offerings.
Potential future developments for Beddley could include:
- New product lines: Expanding into other bedding products like sheets, pillowcases, and blankets.
- Increased sustainability: Exploring even more eco-friendly materials and production methods.
- Smart home integration: Developing duvet covers with features like temperature regulation or sleep tracking.
The Impact of Shark Tank
While Beddley didn’t get a deal on Shark Tank, the impact of appearing on the show was significant. The exposure helped to raise brand awareness and introduce the product to a wider audience.
Even though the Sharks didn’t invest, their feedback provided valuable insights that helped Beddley refine its business strategy and product development.
Ultimately, the Shark Tank experience served as a catalyst for the company’s continued growth and success.
FAQs
What sizes are Beddley duvet covers available in?
Beddley offers a range of sizes to fit standard bed dimensions, including Twin, Full, Queen, King, and California King.
What materials are Beddley duvet covers made from?
Beddley uses high-quality, long-staple cotton for its duvet covers. This ensures softness, durability, and breathability.
How do I care for my Beddley duvet cover?
Beddley duvet covers are machine washable. Wash them in cold water with similar colors and tumble dry on low. Avoid using bleach or harsh detergents.
Does Beddley offer a warranty on its products?
Yes, Beddley offers a satisfaction guarantee and a warranty against manufacturing defects. You can find details on their website.
Does Beddley offer international shipping?
Yes, Beddley ships its products to many countries worldwide. Check their website for shipping information and rates.
The Bottom Line
Beddley has proven that a simple yet innovative solution to an everyday problem can resonate with consumers. Their 3-sided zipper duvet covers offer a level of convenience that traditional designs lack. Despite not securing a deal on Shark Tank, the company has thrived, demonstrating the strength of its product and the dedication of its founder.
If you’re tired of wrestling with your duvet cover, Beddley offers a practical and stylish solution. Their focus on quality, customer satisfaction, and continuous improvement makes them a brand worth considering for your bedding needs.
