Did Behave secure an investment on Shark Tank Season 13? Yes, Behave successfully secured an investment on Shark Tank Season 13. They received $150,000 for 20% equity from Kevin O’Leary.
Summary
- Behave, a wire-free lingerie company catering to larger busts, appeared on Shark Tank Season 13.
- They initially sought $150,000 for 15% equity.
- Kevin O’Leary invested $150,000 for 20% equity.
- The deal signifies a positive outcome for Behave, providing them with capital and exposure to grow their business.
Behave Shark Tank Update | Shark Tank Season 13
Behave is a lingerie brand that has carved a niche for itself by focusing on providing wire-free bras specifically designed for women with larger busts.
Recognizing the gap in the market for comfortable and supportive lingerie for fuller figures, Behave set out to create products that prioritize both functionality and style.
Their bras are engineered with innovative technology to offer lift and support without the discomfort often associated with traditional underwire bras.
Shark Tank appearance in Season 13
Behave’s founders, driven by their passion for empowering women and revolutionizing the lingerie industry, took their pitch to the renowned stage of Shark Tank in Season 13.
Their appearance on the show marked a significant opportunity to showcase their unique product offering, gain exposure to a wider audience, and secure an investment that could propel their business to new heights.
The Shark Tank Pitch
1. Behave Shark Tank Pitch
| Entrepreneurs | Emma Butler |
|---|---|
| Business | Behave |
| Ask | $150,000 for 15% equity |
| Deal | $150,000 for 20% equity |
| Sharks | Kevin O’Leary |
| Season | Season 13 |
| Original Air Date | November 5, 2021 |
| Website | Behave |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. Investor reactions and negotiations
During their Shark Tank pitch, Behave’s founders faced a panel of seasoned investors, each with their own unique perspectives and investment criteria.
The sharks were intrigued by Behave’s innovative product and the clear market need it addressed.
However, they also raised questions about the company’s valuation, scalability, and competition in the lingerie market.
The founders, well-prepared and passionate about their brand, confidently responded to the sharks’ inquiries and demonstrated their understanding of the industry.
3. Final deal details with Kevin O’Leary
After careful consideration and negotiation, Behave secured an investment from Kevin O’Leary, also known as “Mr. Wonderful.”
O’Leary, impressed by the company’s potential and the founders’ drive, offered $150,000 for a 20% stake in the business.
The founders accepted the offer, recognizing the value of O’Leary’s expertise and network in helping them scale their business and reach a wider audience.
Behave’s Journey After Shark Tank
1. Impact of the investment on the business
The Shark Tank investment proved to be a turning point for Behave. The influx of capital, coupled with Kevin O’Leary’s guidance and network, significantly accelerated their growth trajectory.
The brand gained widespread recognition, leading to a surge in sales and brand awareness.
The investment allowed Behave to expand its product line, enhance its marketing efforts, and strengthen its overall infrastructure.
2. Growth and expansion plans
With newfound resources and visibility, Behave set ambitious goals for expansion. They focused on increasing their market share by expanding their distribution channels, both online and offline.
The company also explored opportunities to collaborate with influencers and celebrities to further amplify their brand message.
Behave remained committed to product innovation, continually seeking ways to improve their designs and cater to an even wider range of customers.
3. Customer feedback and testimonials
Behave’s success story is not just about numbers and growth; it’s also about the positive impact they have had on countless women.
The brand has garnered a loyal following of customers who rave about the comfort, support, and confidence they experience wearing Behave bras.
Countless testimonials highlight the transformative power of finding lingerie that truly fits and flatters, boosting self-esteem and empowering women to embrace their bodies.
The Importance of Representation in the Lingerie Industry
1. Behave’s focus on inclusivity and catering to larger busts
Behave’s commitment to inclusivity is at the heart of its brand identity. Recognizing that the lingerie industry has historically catered primarily to smaller cup sizes, Behave actively challenges this norm by creating bras specifically designed for larger busts.
This focus on representation empowers women of all shapes and sizes to feel seen, heard, and valued in a market that has often overlooked their needs.
2. Challenges faced by women in finding comfortable and supportive lingerie
Women with larger busts often face significant challenges when it comes to finding lingerie that is both comfortable and supportive.
Traditional underwire bras can be restrictive and uncomfortable, digging into the skin and causing discomfort throughout the day.
Moreover, many lingerie brands offer limited options in larger sizes, leaving women feeling excluded and underserved.
3. The positive impact of Behave’s mission
Behave’s mission extends far beyond simply selling bras. By prioritizing inclusivity and offering comfortable, supportive lingerie for larger busts, they are contributing to a much-needed shift in the lingerie industry.
Their products empower women to feel confident and comfortable in their own skin, fostering a sense of self-acceptance and body positivity.
Behave’s dedication to representation and inclusivity has resonated with countless women, making them a beacon of hope in an industry that is slowly but surely evolving to be more inclusive and diverse.
The Future of Behave
1. Upcoming product launches and innovations
Behave is committed to continuous improvement and innovation. The company has exciting plans for new product launches, including expanded size ranges, new styles, and innovative fabrics and technologies.
Behave’s research and development team is constantly exploring ways to enhance comfort, support, and style, ensuring that their bras continue to meet the evolving needs of their customers.
2. Expansion into new markets
Buoyed by their success in the US market and the boost from their Shark Tank appearance, Behave has set its sights on expanding into new markets.
The brand aims to reach a global audience, offering their unique products to women around the world.
This expansion will involve strategic partnerships, localized marketing efforts, and adapting to the specific needs and preferences of different cultures and regions.
3. Long-term vision for the company
Behave’s long-term vision is to become a leading global brand in the lingerie industry, synonymous with inclusivity, comfort, and empowerment.
They aspire to be a catalyst for positive change, challenging outdated norms and promoting body positivity.
By continuing to create innovative products, expanding their reach, and fostering a strong community of empowered women, Behave aims to leave a lasting legacy in the world of lingerie.
FAQs
What makes Behave’s lingerie unique?
Behave’s lingerie stands out due to its focus on wire-free bras specifically designed for larger busts. They prioritize comfort, support, and style, using innovative technology to offer lift and shape without the discomfort of traditional underwire bras.
Where can I purchase Behave products?
Behave products can be purchased directly from their official website. They also have a growing network of retail partners, which you can find listed on their website.
Does Behave offer international shipping?
Yes, Behave offers international shipping to a wide range of countries. Shipping costs and delivery times may vary depending on the destination.
What sizes does Behave cater to?
Behave caters to a wide range of sizes, focusing on larger cup sizes. They offer bras in band sizes ranging from 30 to 44 and cup sizes from C to H.
How can I contact Behave’s customer support?
You can reach Behave’s customer support team by emailing them at [email address removed] or by filling out the contact form on their website. They are known for their responsive and helpful customer service.
The Bottom Line
Behave’s journey from a startup with a vision to a Shark Tank success story is a testament to the power of innovation, inclusivity, and determination. By addressing the unmet needs of women with larger busts, they have not only created a successful business but also fostered a sense of empowerment and body positivity.
As they continue to grow and expand, Behave’s impact on the lingerie industry is undeniable. They are challenging outdated norms, promoting representation, and redefining what it means to feel comfortable and confident in your own skin. Behave’s story serves as an inspiration to aspiring entrepreneurs and a reminder that businesses can thrive while making a positive difference in the world.
