What happened to Bertello after their appearance on Shark Tank Season 11? Bertello, the portable outdoor pizza oven company, successfully secured a deal with Kevin O’Leary for $120,000 in exchange for 25% equity. Following their appearance on Shark Tank, Bertello experienced a significant surge in sales, further amplified by a strategic shift to online marketing during the COVID-19 pandemic. The company has expanded its product line and continues to thrive, generating millions in annual revenue.
Summary
- Bertello, creators of a portable outdoor pizza oven, appeared on Shark Tank Season 11.
- They secured a deal with Kevin O’Leary for $120,000 for 25% equity.
- The company experienced a significant boost in sales after the show.
- They successfully navigated the COVID-19 pandemic by shifting to a digital marketing strategy.
- Bertello has expanded its product line and continues to generate substantial revenue.
Bertello Shark Tank Update | Shark Tank Season 11
What is Bertello?
Bertello is a company that makes portable outdoor pizza ovens. These ovens are designed to reach high temperatures, allowing you to cook restaurant-quality pizza in your own backyard.
What sets Bertello apart is its versatility. The ovens can be fueled by wood, charcoal, gas, or even a combination of these. This gives you the flexibility to experiment with different flavors and cooking styles.
The Bertello Story
The Bertello story began with two brothers, Andy and Eric Bert. They were passionate about making delicious pizza at home but frustrated with the limitations of conventional ovens.
They knew there had to be a better way. So, they set out to create an oven that could replicate the intense heat and smoky flavor of a professional pizza oven.
After much experimentation, the Bertello oven was born. They launched a successful Kickstarter campaign in 2017 to fund their idea, and the rest, as they say, is history.
Bertello on Shark Tank
1. The Pitch
Andy and Eric Bert brought their passion for pizza to the Shark Tank in Season 11. They delivered an energetic and memorable pitch, showcasing the unique features of their oven and even making a pizza live in the Tank. Here’s a breakdown of their pitch:
| Entrepreneurs | Andy and Eric Bert |
|---|---|
| Business | Bertello |
| Ask | $120,000 for 10% equity |
| Deal | $120,000 for 25% equity |
| Sharks | Kevin O’Leary |
| Season | Season 11 |
| Original Air Date | March 20, 2020 |
| Website | Bertello |
| Key Points of Pitch |
|
| Why Sharks Accepted |
|
2. The Deal with Kevin O’Leary
The Sharks were impressed with the Bertello oven and the brothers’ enthusiasm. Kevin O’Leary, known for his sharp business acumen, saw the potential in Bertello and offered them a deal.
While he increased the equity share to 25%, the brothers recognized the value of O’Leary’s expertise and accepted his offer.
This partnership proved to be a turning point for Bertello, propelling them to even greater success.
Bertello After Shark Tank
1. Sales Growth and Success
Appearing on Shark Tank gave Bertello a huge boost. The episode aired in March 2020, and within 24 hours, they made $75,000 in sales! People loved the idea of a portable pizza oven that could use different fuels.
The exposure from the show helped them reach a much larger audience. This led to a massive increase in demand for their ovens.
2. Navigating the Pandemic
Just three days after their Shark Tank episode aired, the COVID-19 pandemic hit, and lockdowns began. This could have been a disaster for a new business. But the Bertello team was quick to adapt.
They shifted their focus to online sales and digital marketing. This smart move allowed them to keep growing, even when people couldn’t shop in stores. In fact, they said this shift actually saved their business.
3. Product Line Expansion
With growing sales and a strong online presence, Bertello started to expand their product line.
They introduced different sizes of pizza ovens to meet the needs of different customers. They also added accessories like pizza peels, cutters, and covers.
This gave customers everything they needed for a complete outdoor pizza-making experience. This expansion helped them reach even more pizza lovers and increase their sales.
Bertello Today
1. Current Revenue and Valuation
Bertello is doing very well today. They’ve come a long way since their Shark Tank appearance. Thanks to their popular pizza ovens and smart business decisions, they are now generating over $10 million in annual revenue.
This success shows how much people love their products and how effective their strategies have been. While their exact valuation is not publicly available, it’s safe to say that Bertello is a thriving and valuable company.
2. Future Plans
Bertello is not resting on its laurels. They have ambitious plans for the future. They want to keep innovating and expanding their product line.
This may include new oven models with different features or even venturing into other outdoor cooking products. They also want to strengthen their online presence and reach even more customers around the world.
With their dedication to quality and customer satisfaction, Bertello is well-positioned for continued growth and success in the years to come.
FAQs
Where can I buy a Bertello pizza oven?
You can purchase Bertello ovens directly from their website, bertello.com. They are also available on Amazon and at select retailers.
What types of fuel can I use in a Bertello oven?
Bertello ovens are designed to be versatile. You can use wood, charcoal, gas, or a combination of these fuels.
How long does it take to cook a pizza in a Bertello oven?
It typically takes just 1-3 minutes to cook a pizza in a Bertello oven, thanks to the high temperatures it can reach.
Can I use a Bertello oven indoors?
No, Bertello ovens are designed for outdoor use only. They produce smoke and carbon monoxide, which can be dangerous in enclosed spaces.
Does Bertello offer a warranty?
Yes, Bertello offers a lifetime warranty on their pizza ovens.
The Bottom Line
Bertello’s journey is a true testament to the power of innovation, adaptability, and a great product. Their appearance on Shark Tank served as a springboard for their success, but it was their ability to navigate challenges and capitalize on opportunities that truly propelled them forward.
Today, Bertello stands as a leader in the outdoor pizza oven market, offering high-quality products that bring people together and create delicious experiences. If you’re looking to elevate your outdoor cooking game, a Bertello oven might be just what you need to become the pizzaiolo of your own backyard.
