Did Better Bedder secure an investment on Shark Tank Season 12? Yes, Better Bedder successfully secured an investment on Shark Tank Season 12. The company, which offers a giant headband for mattresses to keep bed sheets in place, impressed Lori Greiner who invested $150,000 for an 18% stake in the company.
Summary
- Better Bedder, the innovative solution to keep bed sheets in place, pitched on Shark Tank Season 12.
- The company sought $150,000 for a 10% stake.
- Lori Greiner was impressed by the product and invested $150,000 for an 18% stake.
- The investment has likely fueled Better Bedder’s growth and expansion.
- The company continues to offer its unique product to consumers seeking a solution for unruly bed sheets.
Better Bedder Shark Tank Update | Shark Tank Season 12
On Season 12 of Shark Tank, viewers were introduced to Better Bedder, an ingenious solution for a common household frustration: unruly bed sheets.
The product, essentially a giant headband for your mattress, promised to keep sheets snug and secure, eliminating the nightly struggle of wrestling with tangled linens.
The entrepreneurs behind Better Bedder, brimming with enthusiasm, entered the tank seeking an investment to help take their product to the next level.
Better Bedder’s Shark Tank Pitch
| Entrepreneurs | Judy Schott and Nita Gassen |
|---|---|
| Business | Better Bedder |
| Ask | $150,000 for 10% equity |
| Deal | $150,000 for 18% equity |
| Sharks | Lori Greiner |
| Season | Season 12 |
| Original Air Date | February 26, 2021 |
| Website | Better Bedder |
| Key Points of Pitch |
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| Why Sharks Accepted |
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The Problem Better Bedder Solves
Anyone who has ever made a bed knows the frustration of sheets that won’t stay put. You tuck them in tight, only to find them bunched up and tangled by morning.
This not only creates an untidy appearance but can also disrupt sleep. Better Bedder addresses this universal problem with a simple yet effective solution, offering the promise of a neatly made bed that stays that way.
The Shark Tank Deal
1. The Original Ask and the Final Deal
The entrepreneurs behind Better Bedder initially sought $150,000 in exchange for a 10% stake in their company. This valuation placed a $1.5 million price tag on the business.
However, the sharks, while intrigued by the product, felt the valuation was a bit steep. After some negotiation, Lori Greiner, known for her keen eye for consumer products, offered $150,000 for an 18% stake.
This revised deal implied a company valuation of approximately $833,000. The entrepreneurs, recognizing the value of Greiner’s expertise and connections, accepted the offer.
2. Why Lori Greiner Invested
Lori Greiner, often referred to as the “Queen of QVC,” has a proven track record of identifying products with mass-market appeal.
She likely saw in Better Bedder a solution to a widespread problem that many consumers could relate to.
The product’s simplicity, ease of use, and potential for broad application across various mattress sizes and sheet types likely contributed to her decision.
Furthermore, Greiner’s investment likely signaled her confidence in the entrepreneurs’ ability to execute their business plan and capitalize on the market opportunity.
Better Bedder After Shark Tank
1. Company Growth and Expansion
While specific details about Better Bedder’s post-Shark Tank performance are not readily available, it’s safe to assume that the investment from Lori Greiner provided a significant boost.
The influx of capital likely enabled the company to ramp up production, expand its marketing efforts, and reach a wider audience.
With Greiner’s guidance and industry connections, Better Bedder may have also secured valuable partnerships and distribution deals, further accelerating its growth.
2. Product Development and Innovation
The Shark Tank experience often serves as a catalyst for product refinement and innovation.
With increased resources and exposure, Better Bedder may have explored ways to enhance its flagship product or develop complementary offerings.
This could involve introducing new sizes, colors, or materials to cater to diverse consumer preferences.
The company may also have explored innovations to improve the product’s functionality or address any limitations identified through customer feedback.
Customer Reviews and Testimonials
1. What Customers Are Saying About Better Bedder
While in-depth customer reviews for Better Bedder are limited due to its relatively recent launch and appearance on Shark Tank, initial feedback appears promising.
Users praise the product’s effectiveness in keeping sheets in place, noting that it significantly reduces the frustration of tangled linens.
Many appreciate its simplicity and ease of use, highlighting how it seamlessly integrates into their bedding routine. Some customers also mention the product’s durability and ability to withstand regular washing.
2. Success Stories and Positive Feedback
Although concrete success stories are not widely documented, positive feedback on social media and online forums suggests that Better Bedder is making a difference in people’s lives.
Users share anecdotes of how the product has improved their sleep quality by eliminating the nightly struggle with sheets.
Some even report that Better Bedder has helped them maintain a tidier bedroom, as the sheets stay neatly in place throughout the day.
These testimonials underscore the product’s potential to address a common pain point for many consumers.
Where to Buy Better Bedder
1. Online and Retail Availability
As of now, the primary channel for purchasing Better Bedder appears to be the company’s official website. It’s advisable to check the website for the most up-to-date information on availability and pricing.
Given Lori Greiner’s involvement, it’s possible that Better Bedder may also become available through major online retailers or even brick-and-mortar stores in the future. Keep an eye out for announcements from the company regarding expanded distribution.
2. Current Promotions and Discounts
To attract new customers and incentivize purchases, Better Bedder may offer occasional promotions or discounts.
These could include special introductory pricing, bundle deals, or limited-time offers. It’s recommended to check the company’s website or social media pages for any ongoing promotions.
Additionally, signing up for the company’s email list may provide access to exclusive discounts or early notifications about upcoming sales.
The Future of Better Bedder
1. Company Goals and Aspirations
While the exact roadmap for Better Bedder remains undisclosed, it’s clear that the company has ambitious plans for the future.
With the Shark Tank investment and growing customer base, the company is likely aiming to establish itself as a leading player in the bedding accessories market.
Expansion into new markets, both domestically and internationally, is a probable goal. The company may also explore strategic partnerships with hotels, hospitals, or other institutions where bed-making efficiency is crucial.
2. Potential for Further Innovation
Better Bedder’s current product, while effective, represents just the beginning of its innovation journey. The company may explore developing additional solutions to enhance sleep comfort and convenience.
This could include products that address other common bedding challenges, such as pillow slippage or duvet bunching.
Integrating smart technology into their offerings, such as sensors to monitor sleep quality or mechanisms for automatic sheet adjustment, could also be on the horizon.
The possibilities are vast, and with a focus on continuous improvement, Better Bedder is poised to revolutionize the way we experience our beds.
FAQs
How does Better Bedder work?
Better Bedder functions like a giant headband for your mattress. You simply slip it over the corners of your mattress, and the elastic grips hold your sheets securely in place, preventing them from bunching up or slipping off.
What sizes are available?
Better Bedder is designed to fit most standard mattress sizes, including Twin, Twin XL, Full, Queen, King, and California King.
Is Better Bedder machine washable?
Yes, Better Bedder is machine washable for easy cleaning and maintenance.
Does Better Bedder work with all types of sheets?
Better Bedder is designed to work with a wide variety of sheet materials, including cotton, microfiber, and even flannel.
What is the company’s return policy?
Better Bedder typically offers a satisfaction guarantee, allowing customers to return the product within a specified timeframe for a full refund if they’re not happy with it. It’s recommended to check the company’s website for the most up-to-date return policy details.
The Bottom Line
Better Bedder’s appearance on Shark Tank and subsequent investment from Lori Greiner highlight the product’s potential to solve a common household problem. With its simple yet effective design, Better Bedder offers a convenient solution for keeping bed sheets in place, contributing to a more comfortable and restful sleep experience. As the company continues to grow and innovate, it’s poised to make a significant impact on the bedding industry, providing consumers with practical and innovative solutions for everyday challenges.
