What’s the latest update on Black Paper Party after their appearance on Shark Tank Season 15? Black Paper Party successfully secured a $250,000 investment from Barbara Corcoran for a 5% equity stake in their company. Since their appearance, Black Paper Party has continued to expand its product line and mission of inclusivity in the holiday gifting space.

Black Paper Party Update | Shark Tank Season 15

Black Paper Party, a Philadelphia-based company founded in 2020, made a splash on Shark Tank Season 15 with their mission to bring diversity and inclusivity to the holiday gifting market. Their vibrant and culturally relevant wrapping paper, gift bags, and holiday cards celebrate Black families and traditions.

The founders, Madia Willis (CEO), J’Aaron “Jae” Merchant (chief product designer), and Jasmine Hudson (chief merchandising officer), pitched their business to the Sharks, seeking an investment to further expand their reach and impact.

The Pitch

Entrepreneurs	Madia Willis, J’Aaron Merchant, Jasmine Hudson
Business	Black Paper Party
Ask	$250,000 for 5% equity
Deal	$250,000 for 5% equity
Sharks	Barbara Corcoran
Season/Episode	Season 15, Episode 15
Original Air Date	December 8, 2023
Website	Black Paper Party
Key Points of Pitch	Addressing underrepresentation in holiday imagery
Why Sharks Accepted	Strong mission impressive sales and growth potential

The Sharks were impressed by Black Paper Party’s commitment to inclusivity, their existing presence in major retailers like Target and Walmart, and the potential for significant growth in a market hungry for diverse representation.

Ultimately, Barbara Corcoran, a renowned real estate mogul and Shark Tank investor, made a deal with Black Paper Party, recognizing the value and impact of their unique product line.

“Black Paper Party’s success on Shark Tank is a testament to the power of diversity and inclusion in business,” says Dr. Pamela Jolly, CEO of Torch Enterprises and a diversity and inclusion expert. “Their products not only fill a gap in the market but also celebrate the rich cultural heritage of Black families.”

Black Paper Party’s Mission

At the heart of Black Paper Party lies a mission to revolutionize the holiday gifting industry by addressing the glaring underrepresentation of Black families and traditions in holiday imagery.

The founders recognized the lack of diverse options available for celebrating holidays like Christmas, Kwanzaa, and Hanukkah, and set out to create products that authentically reflect the experiences of Black communities.

“Growing up, we never saw ourselves represented in holiday cards or wrapping paper,” says Madia Willis, CEO of Black Paper Party. “We wanted to change that and create products that celebrate our culture and bring joy to families during the holiday season.”

Black Paper Party’s designs feature Black Santas, angels, children, and families engaging in festive activities, all depicted in a vibrant and joyous manner. Their commitment to inclusivity extends beyond representation to creating products that resonate with a wide range of cultural backgrounds and traditions.

“We believe that everyone deserves to see themselves reflected in the products they use to celebrate,” says J’Aaron Merchant, chief product designer. “Our designs are meant to spark joy and create a sense of belonging for all families.”

Their mission has resonated with consumers, leading to partnerships with major retailers like Target and Walmart, as well as a growing online presence.

Black Paper Party’s products are not just about wrapping gifts; they are about celebrating diversity, fostering inclusivity, and creating a more joyful and representative holiday experience for everyone.

Dr. Cheryl Thompson Expert Opinion

“Black Paper Party’s commitment to inclusivity is a refreshing and much-needed change in the holiday gifting industry,” says Dr. Cheryl Thompson, a professor at Ryerson University and author of Uncle: Race, Nostalgia, and the Politics of Loyalty. “Their products not only fill a void in the market but also challenge traditional notions of representation and create a space for cultural celebration.”

Product Line Expansion

Black Paper Party’s success with their wrapping paper collection has opened doors for exciting new product ventures.

While their vibrant and culturally relevant wrapping paper remains a cornerstone of their brand, they have been actively expanding their offerings to include a wider range of holiday and celebratory items.

1. Beyond Wrapping Paper

Building upon their mission of inclusivity and representation, Black Paper Party has ventured into creating holiday cards, gift tags, ornaments, and even home décor items.

Their product line now features an array of designs celebrating Christmas, Kwanzaa, Hanukkah, and other special occasions, all with a focus on representing diverse communities.

2. Holiday Cards, Gift Tags, and More

Black Paper Party’s expansion into holiday cards and gift tags allows customers to further personalize their gifting experience. These items complement their wrapping paper beautifully, creating a cohesive and festive theme for any celebration.

Their collection of ornaments, featuring Black Santas, angels, and other figures, offers a unique and meaningful way to decorate homes during the holiday season. These ornaments not only add a touch of cultural representation to Christmas trees but also serve as cherished keepsakes for families.

“Black Paper Party’s expansion into new product categories is a smart move,” says Jessica Cadmus, a retail analyst at Euromonitor International. “By diversifying their offerings, they are not only tapping into new markets but also strengthening their brand identity as a one-stop shop for diverse and inclusive holiday products.”

Impact and Growth

Black Paper Party’s appearance on Shark Tank and subsequent deal with Barbara Corcoran have undoubtedly catapulted the brand into the national spotlight.

The company has experienced a significant surge in brand awareness and popularity, attracting a wider audience seeking diverse and inclusive holiday products.

1. Increased Brand Awareness and Popularity

Since their Shark Tank episode aired, Black Paper Party has seen a dramatic increase in website traffic and social media engagement. Their message of inclusivity has resonated with consumers across the country, leading to a surge in demand for their products.

Their presence in major retailers like Target and Walmart has further amplified their reach, making their products accessible to a wider audience. This increased visibility has not only boosted sales but also solidified their position as a leading brand in the holiday gifting market.

2. Reaching a Wider Audience

Black Paper Party’s mission to celebrate diversity and inclusivity has resonated with a broad demographic, including individuals, families, and businesses. Their products are not only purchased for personal use but also used by corporations and organizations seeking to promote diversity and inclusion in their holiday celebrations.

The company’s active engagement with their community through social media and events has further strengthened their relationship with customers. They have created a loyal following that eagerly anticipates their new product releases and celebrates their continued success.

The Future of Black Paper Party

With a successful Shark Tank appearance and a growing customer base, Black Paper Party’s future looks incredibly bright. The company has ambitious plans for continued growth, innovation, and expansion into new markets.

1. Plans for Continued Growth and Innovation

Black Paper Party is committed to staying ahead of the curve by constantly innovating and expanding their product line. They are actively exploring new product categories, such as party supplies, home décor, and apparel, all while maintaining their focus on inclusivity and representation.

The company also plans to invest in technology and e-commerce to enhance the customer experience and reach even more people. They are dedicated to making their products easily accessible to everyone, regardless of location or background.

2. Partnering with Retailers and Expanding Distribution

Building upon their existing partnerships with major retailers, Black Paper Party aims to expand their distribution network even further. They are actively seeking new retail partnerships and exploring opportunities to reach international markets.

Additionally, the company is exploring collaborations with other brands and artists to create unique and exclusive product lines. This will not only expand their offerings but also strengthen their position as a leader in the diverse and inclusive gifting space.

“Black Paper Party’s success story is just beginning,” says James Cassel, chairman and co-founder of Cassel Salpeter & Co., an investment banking firm. “With their strong brand identity, commitment to inclusivity, and innovative product development, they are well-positioned for continued growth and success in the years to come.”

FAQs

Where can I buy Black Paper Party products?

You can purchase Black Paper Party products directly from their website or find them at major retailers like Target and Walmart.

Does Black Paper Party offer wholesale options?

Yes, Black Paper Party offers wholesale options for retailers interested in carrying their products. You can contact them through their website for more information.

Are Black Paper Party products eco-friendly?

Black Paper Party is committed to sustainability and uses recyclable materials whenever possible. They also offer digital products, like e-cards, to reduce their environmental impact.

Does Black Paper Party offer customization options for their products?

While they currently don’t offer custom designs, they are always exploring new ways to meet the needs of their customers. You can follow them on social media for updates on potential customization options in the future.

How can I get involved with Black Paper Party’s mission?

You can support Black Paper Party’s mission by purchasing their products, sharing their story on social media, or contacting them about potential collaborations or partnerships.

The Bottom Line

Black Paper Party’s journey is a testament to the power of entrepreneurship, diversity, and inclusivity. Their commitment to creating a more representative holiday gifting experience has resonated with consumers and made a significant impact on the industry.

Their appearance on Shark Tank and subsequent investment from Barbara Corcoran have further propelled their mission, providing them with the resources and platform to reach a wider audience. With their expanding product line, growing popularity, and dedication to innovation, Black Paper Party is poised for continued success in the years to come.

The company’s impact extends beyond the products they sell. They are changing the narrative around holiday celebrations by amplifying diverse voices and creating a space for everyone to feel seen and celebrated. Black Paper Party’s story is a reminder that businesses can be a force for good, fostering inclusivity and promoting positive social change.