What is Butter Cloth? Butter Cloth is a clothing company founded by Danh Tran and Gary Falkenburg that specializes in creating incredibly soft and comfortable shirts made from 100% long-fiber cotton.
Summary
- Butter Cloth is a clothing company that makes super soft shirts from a special blend of cotton.
- The founders, Danh Tran and Gary Falkenburg, appeared on Shark Tank Season 10 seeking $250,000 for 10% equity.
- They secured a deal with Robert Herjavec for $250,000 for 25% equity.
- Since appearing on Shark Tank, Butter Cloth has experienced significant growth, with annual revenue exceeding $5 million.
- The company has expanded its product line to include women’s shirts, sweaters, outerwear, and underwear.
- Butter Cloth continues to innovate with new fabrics and styles, including their “Icy Cotton” collection.
Butter Cloth Shark Tank Update | Shark Tank Season 10
What is Butter Cloth?
Butter Cloth makes incredibly soft and comfortable shirts. They use a special type of cotton that feels smooth against your skin.
This makes their shirts perfect for people who want to look professional but also feel relaxed.
The Founders’ Story
Danh Tran, one of the founders, loved fashion from a young age. He learned to sew in his parents’ tailoring shop in Vietnam.
Even though his parents encouraged him to become a doctor or lawyer, Danh followed his passion for fashion.
He worked hard, went to fashion school, and eventually started Butter Cloth with his business partner, Gary Falkenburg.
They wanted to create a shirt that looked sharp but felt as comfy as your favorite t-shirt.
Butter Cloth on Shark Tank
1. The Pitch
| Entrepreneurs | Danh Tran and Gary Falkenburg |
|---|---|
| Business | Butter Cloth |
| Ask | $250,000 for 10% equity |
| Deal | $250,000 for 25% equity |
| Sharks | Robert Herjavec, Mark Cuban, Kevin O’Leary, Lori Greiner, Charles Barkley |
| Season – Episode | Season 10, Episode 4 |
| Original Air Date | October 28, 2018 |
| Website | Butter Cloth |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Reactions
The Sharks were impressed with the softness of the shirts. They liked that Butter Cloth was selling well online. However, some Sharks were concerned about the high cost of getting new customers.
3. The Deal
Robert Herjavec offered Danh and Gary a deal. He offered them the money they asked for, but he wanted a larger share of the company.
After some negotiation, they agreed on a deal. Robert invested $250,000 in exchange for 25% of Butter Cloth.
Butter Cloth After Shark Tank
1. Company Growth and Revenue
Appearing on Shark Tank gave Butter Cloth a huge boost. Lots of people saw the episode and wanted to try the shirts. This helped the company grow a lot. Today, Butter Cloth makes millions of dollars in sales each year.
2. Product Line Expansion
Butter Cloth started by selling just men’s dress shirts. But they didn’t stop there. They used their success to make new things.
Now they also sell shirts for women, plus sweaters, jackets, and even underwear. All of these are made with the same focus on comfort.
3. Robert Herjavec’s Influence
Robert Herjavec did more than just invest money in Butter Cloth. As a Shark, he has lots of business experience.
He helped Danh and Gary make smart choices to grow their company. He also helped them find new ways to reach more customers. This guidance was really valuable to Butter Cloth’s success.
The Butter Cloth Advantage
1. The Science Behind the Softness
Butter Cloth shirts feel amazing because of the kind of cotton they use. It’s called “long-fiber cotton.” This special cotton has longer fibers than regular cotton.
This makes the fabric smoother and more luxurious. Butter Cloth also uses a special way of weaving the fabric. This makes the shirts extra soft and stretchy.
2. Metta World Peace’s Involvement
You might know Metta World Peace as a famous basketball player. But he also helped Butter Cloth! He became an investor and spokesperson for the company.
He even appeared on Shark Tank with the founders. Having a celebrity like Metta involved helped Butter Cloth get more attention.
Where to Buy Butter Cloth
Want to try a Butter Cloth shirt for yourself? You have a few options:
- Butter Cloth Website: You can find all their styles and colors on the official Butter Cloth website.
- Amazon: Butter Cloth shirts are also available on Amazon. This can be a convenient option with fast shipping.
- Select Stores: Butter Cloth is starting to partner with some stores, so you might find their shirts in a shop near you.
The Future of Butter Cloth
Butter Cloth is doing really well. They keep coming up with new ideas and expanding their collection. They are always trying to make their clothes even more comfortable and stylish. It seems likely that Butter Cloth will continue to grow and be successful in the future.
FAQs
Are Butter Cloth shirts really that soft?
Yes, many people find them incredibly soft thanks to the long-fiber cotton and special weaving process.
Are Butter Cloth shirts only for men?
No, they have expanded their line to include shirts for women as well.
Are Butter Cloth shirts expensive?
They are generally priced higher than basic shirts, but many customers feel the quality and comfort are worth the price.
Where can I buy Butter Cloth shirts?
You can purchase them on the Butter Cloth website, Amazon, and in select stores.
What makes Butter Cloth different from other shirt brands?
Their focus on using high-quality materials and a unique weaving process results in a shirt that is exceptionally soft and comfortable.
The Bottom Line
Butter Cloth is a great example of a company that found success on Shark Tank and used that opportunity to grow. By focusing on quality, comfort, and customer satisfaction, they have built a loyal following. If you’re looking for a shirt that feels as good as it looks, Butter Cloth is definitely worth checking out.
