What happened to Create a Castle after appearing on Shark Tank Season 14? Create a Castle successfully secured a deal on Shark Tank Season 14. Kendra Scott invested $350,000 for a 20% stake in the company.

Create a Castle Shark Tank Update | Shark Tank Season 14

Create a Castle stormed onto the Shark Tank stage in Season 14, Episode 3, revolutionizing the timeless tradition of sandcastle building.

Kevin Lane and Laurie Lane, the husband-and-wife team behind Create a Castle, presented an innovative solution to the age-old frustration of sandcastles crumbling before they’re complete.

The Problem with Traditional Sandcastle Building

Anyone who’s ever attempted to build a sandcastle knows the struggle: the sand is either too dry and crumbly or too wet and sloppy, making it nearly impossible to create anything beyond a simple mound.

Traditional tools like buckets and shovels are limited in their ability to shape and mold the sand into intricate structures.

Create a Castle’s Innovative Solution

Create a Castle offers a game-changing system of stackable molds and tools designed to simplify and enhance sandcastle building.

Their molds come in various shapes and sizes, allowing users to easily create towers, walls, and other architectural features.

The tools, such as brick stamps and window cutters, add intricate details and textures to the sandcastles, making them more realistic and visually appealing.

This innovative approach empowers both children and adults to build elaborate sandcastles that would be difficult or impossible to achieve with traditional methods.

The Shark Tank Pitch

Entrepreneurs	Kevin Lane & Laurie Lane
Business	Create a Castle
Ask	$350,000 for 10% equity
Deal	$350,000 for 20% equity
Sharks	Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner, Kendra Scott
Season	14
Original Air Date	October 14, 2022
Website	Create a Castle
Key Points of Pitch	Innovative sandcastle building system stackable molds easy to use appeals to all ages strong sales traction
Why Sharks Accepted	Concerns about market saturation and competition (Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner). Kendra Scott was impressed with the product’s potential and saw a personal connection to the family-oriented nature of the business.

1. The Sharks’ Reactions

• Mark Cuban: While acknowledging the product’s innovation and appeal, Cuban expressed concerns about market saturation and competition from existing sandcastle building toys. He ultimately declined to invest.
• Barbara Corcoran: Corcoran admired the family-oriented nature of the business and the product’s potential to spark creativity in children. However, she shared Cuban’s concerns about market saturation and decided not to invest.
• Kevin O’Leary: O’Leary was intrigued by the product’s potential profitability but questioned the company’s valuation and ability to scale. He offered a deal contingent on a higher equity stake, which the Lanes declined.
• Lori Greiner: Greiner saw the appeal of Create a Castle but had reservations about the product’s uniqueness and ability to stand out in a crowded market. She ultimately declined to invest.

2. Kendra Scott’s Investment

Kendra Scott, the jewelry mogul and guest Shark, was immediately drawn to Create a Castle. She resonated with the family-oriented aspect of the business and envisioned the product becoming a staple for beach vacations and family gatherings.

Scott was also impressed by the Lanes’ passion and commitment to their product. Recognizing the potential for Create a Castle to become a beloved brand, Scott offered $350,000 for 20% equity, a deal that the Lanes enthusiastically accepted.

The Deal

1. Final Investment: $350,000 for 20%

The Lanes accepted Kendra Scott’s offer of $350,000 for 20% equity in Create a Castle.

This investment provided the company with a significant capital infusion, not just financially but also through Scott’s expertise and connections in the retail industry.

2. The Impact of the Investment

The investment proved to be a catalyst for Create a Castle’s growth. It fueled product development, allowing the company to expand its line of molds and tools.

The infusion of capital also facilitated wider distribution, making Create a Castle products available in more retail stores and online platforms.

The partnership with Kendra Scott, a well-respected entrepreneur and businesswoman, enhanced the brand’s credibility and visibility.

Create a Castle After Shark Tank

1. Product Expansion and Development

With the newfound resources, Create a Castle expanded its product line, introducing new mold designs, themed kits, and accessories.

They also developed an indoor version of their product, enabling year-round sandcastle building fun. This expansion catered to a broader audience and increased the brand’s appeal.

2. Increased Sales and Popularity

Create a Castle’s appearance on Shark Tank and the subsequent investment from Kendra Scott catapulted the brand into the national spotlight.

The increased exposure led to a surge in sales, both online and in retail stores. The company’s innovative products resonated with families, beachgoers, and anyone looking for a fun and creative activity.

3. Positive Customer Reviews

Create a Castle products have garnered overwhelmingly positive reviews from customers.

Parents appreciate the ease of use and the educational value of the products, while children delight in the endless possibilities for sandcastle creation.

The brand’s strong reputation for quality and innovation has further fueled its popularity.

The Future of Create a Castle

Create a Castle’s future shines bright, fueled by continued growth, innovative expansion, and strategic collaborations.

1. Continued Growth and Innovation

The company remains committed to innovation, constantly seeking new ways to enhance and expand its product line.

This includes developing molds for different themes and structures, as well as exploring new materials and technologies to improve the durability and functionality of their tools.

2. Potential New Products and Markets

While Create a Castle has already expanded into the indoor market, the potential for further growth is immense.

The company is exploring new markets such as educational institutions and therapeutic settings, where their products can be used to promote creativity, motor skills development, and sensory exploration.

Additionally, they are investigating opportunities to partner with resorts and theme parks to offer unique sandcastle building experiences.

3 Partnerships and Collaborations

Collaborations with other brands and organizations offer exciting avenues for growth. Create a Castle could partner with toy companies to develop co-branded products, or team up with environmental organizations to promote sustainable sandcastle building practices.

The possibilities are endless, and the company’s commitment to innovation and collaboration ensures a dynamic and promising future.

FAQs

Where can I buy Create a Castle products?

Create a Castle products are available on their website and in various retail stores nationwide. You can find a store locator on their website.

What materials are the products made of?

Create a Castle products are primarily made of durable, BPA-free plastic. They are designed to withstand the rigors of outdoor play and are easy to clean.

Are the products suitable for all ages?

Yes, Create a Castle products are designed for all ages. They offer different kits and sets suitable for toddlers, children, and adults. The simple yet versatile design makes it fun and engaging for everyone.

Can I use Create a Castle products with other sandcastle building tools?

Absolutely! Create a Castle products are compatible with traditional sandcastle building tools like buckets and shovels. They can be used together to create even more elaborate and impressive sandcastles.

Does Create a Castle offer any resources or tutorials?

Yes, Create a Castle offers a variety of resources on their website, including video tutorials, building guides, and inspiration galleries. These resources provide helpful tips and ideas for creating amazing sandcastles.

The Bottom Line

Create a Castle’s journey from Shark Tank to success is a testament to the power of innovation, perseverance, and strategic partnerships. Their innovative products have revolutionized sandcastle building, making it more accessible and enjoyable for people of all ages.

With a commitment to continued growth and a focus on family-friendly fun, Create a Castle is poised for even greater success in the years to come. Whether you’re building sandcastles on the beach or in your backyard, Create a Castle products offer a fun and engaging way to unleash your creativity and build memories that will last a lifetime.