What happened to CurlMix after appearing on Shark Tank Season 10? Despite not securing a deal on Shark Tank, CurlMix thrived. They raised $1.2 million from investors, significantly increased their sales, and even made the Forbes 30 Under 30 list. They continue to grow and expand their product line.
Summary
- CurlMix, a hair care company for curly hair, appeared on Shark Tank Season 10.
- Founders Kim and Tim Lewis sought $400,000 for 10% equity.
- They declined Robert Herjavec’s offer of $400,000 for 20%.
- Post-show, they raised $1.2 million in funding and experienced significant sales growth.
- CurlMix continues to be successful and is available online and in Ulta Beauty stores.
CurlMix Shark Tank Update | Shark Tank Season 10
CurlMix is a popular hair care brand specifically designed for curly hair. It was created by Kim and Tim Lewis, a husband-and-wife team passionate about embracing natural hair.
Their journey took them to the stage of Shark Tank, where they hoped to secure an investment to further grow their business.
The CurlMix Story
Kim Lewis, the driving force behind CurlMix, initially started with a subscription box service. This provided customers with the ingredients to mix their own hair care products at home.
However, she quickly realized that pre-mixed products were in higher demand. Responding to her customers’ needs, Kim shifted the business model and launched a line of ready-to-use shampoos, conditioners, and gels.
Shark Tank Season 10 Journey
In Season 10 of Shark Tank, Kim and Tim Lewis stepped into the tank seeking an investment of $400,000 in exchange for a 10% stake in their company.
They were confident in their products and believed that a Shark’s expertise could help them reach a wider audience.
CurlMix on Shark Tank
1. The Pitch
| Entrepreneurs | Kim and Tim Lewis |
|---|---|
| Business | CurlMix (Hair Care Products) |
| Ask | $400,000 for 10% equity |
| Deal | No Deal |
| Sharks | Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec, Alli Webb |
| Season – Episode | Season 10 – Episode 16 |
| Original Air Date | March 10, 2019 |
| Website | CurlMix |
| Key Points of Pitch |
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| Why Sharks Declined |
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2. The Sharks’ Response
The Sharks were intrigued by CurlMix’s initial sales figures and impressive profit margins. However, many expressed concerns about the competitive nature of the hair care industry.
Some were unsure if CurlMix had a unique edge that would prevent larger companies from overtaking them.
3. The Offer and Decision
Robert Herjavec, recognizing the entrepreneurial spirit of the Lewis duo, offered them $400,000 but for a 20% stake in the company.
Kim and Tim, believing in their valuation and future potential, ultimately declined this offer. This bold move proved to be a wise decision in the long run.
CurlMix After Shark Tank
Walking away from a Shark Tank offer can be a risky move. But for CurlMix, it turned out to be a pivotal moment that fueled their future success.
1. Funding and Growth
Despite not getting a deal on the show, CurlMix’s appearance on Shark Tank generated significant buzz and brought their brand into the spotlight.
This increased visibility attracted the attention of investors, including Jeff Weiner, the former CEO of LinkedIn.
They secured $1.2 million in funding, allowing them to expand their operations and product line.
2. Forbes 30 Under 30 Recognition
CurlMix’s rapid growth and innovative approach to the hair care industry earned them a spot on the prestigious Forbes 30 Under 30 list in 2020.
This recognition further solidified their position as a rising star in the business world.
3. Expansion and Revenue
CurlMix continued to thrive, exceeding expectations with their sales figures. They diversified their product offerings and expanded their reach.
In 2023, they achieved a major milestone by securing a deal with Ulta Beauty, bringing their products to a wider customer base through a major retailer.
Their revenue has continued to climb, demonstrating the power of their brand and the loyalty of their customers.
Products and Availability
CurlMix offers a range of hair care products designed to enhance and nourish curly hair. Let’s take a closer look at what they have to offer.
1. Product Line Overview
CurlMix focuses on providing high-quality, natural ingredients that promote healthy hair growth and define curls. Their product line includes:
- Wash and Go System: This complete system features a clarifying shampoo, moisturizing conditioner, and a leave-in conditioner for a simplified hair care routine.
- Styling Products: CurlMix offers a variety of styling products, including gels, creams, and oils, to help achieve different curl styles.
- Scalp Care: Recognizing the importance of scalp health, CurlMix also offers products designed to soothe and nourish the scalp.
2. Where to Buy CurlMix
CurlMix products are easily accessible through several channels:
- CurlMix Website: You can browse and purchase their full product line directly from their official website.
- Amazon: CurlMix products are also available on Amazon, providing a convenient option for those who prefer to shop on the platform.
- Ulta Beauty: Thanks to their recent partnership, you can now find select CurlMix products in Ulta Beauty stores nationwide.
The Future of CurlMix
CurlMix’s journey is a testament to the power of perseverance and adapting to customer needs. Their future looks bright, with continued growth and innovation on the horizon. We can expect to see:
- New Product Development: CurlMix is likely to expand its product line further, offering even more solutions for curly hair care.
- Increased Retail Presence: Building on their success with Ulta Beauty, we may see CurlMix products available in more retail stores.
- Community Building: CurlMix has fostered a strong online community, and they will likely continue to engage and connect with their customers.
By staying true to their mission of providing effective and accessible hair care solutions, CurlMix is poised to remain a leader in the curly hair industry for years to come.
FAQs
What is CurlMix?
CurlMix is a hair care brand that specializes in products for curly hair. They offer a range of shampoos, conditioners, styling products, and scalp care treatments.
Did CurlMix get a deal on Shark Tank?
No, CurlMix did not secure a deal on Shark Tank. They declined Robert Herjavec’s offer because they felt it undervalued their company.
Where can I buy CurlMix products?
CurlMix products can be purchased directly from their website, on Amazon, and in select Ulta Beauty stores.
What makes CurlMix different from other hair care brands?
CurlMix focuses on using high-quality, natural ingredients specifically formulated for curly hair. They also prioritize building a strong community with their customers.
Is CurlMix a Black-owned business?
Yes, CurlMix is a Black-owned business founded by Kim and Tim Lewis.
The Bottom Line
CurlMix’s journey is an inspiring example of entrepreneurial success. Despite facing challenges and setbacks, they have built a thriving business by focusing on quality products, customer satisfaction, and a strong brand identity.
Their story highlights the importance of perseverance, adaptability, and believing in your vision, even when faced with rejection. CurlMix is a brand to watch, and their commitment to innovation and community suggests a bright future ahead.
