What is Flexscreen and why is it considered revolutionary in the window screen industry? Flexscreen is a flexible window screen replacement made from a single piece of high-performance spring steel. Unlike traditional aluminum screens, Flexscreen has no rigid frame, paint, or hardware. This makes it incredibly durable, easy to install and remove, and less prone to damage. It’s considered revolutionary because it addresses the many shortcomings of traditional window screens, offering a more convenient and long-lasting solution.
Summary
- Flexscreen, a revolutionary flexible window screen, appeared on Shark Tank Season 11.
- Founder Joe Altieri secured a deal with Lori Greiner for $400,000 for 50% of the retail business and a $400,000 line of credit.
- The company has experienced significant growth since appearing on the show, with annual revenue exceeding $30 million.
- Flexscreen has expanded into retail markets and formed partnerships with major window manufacturers.
- Lori Greiner has played a crucial role in the company’s success, helping to secure distribution deals and increase brand visibility.
Flexscreen Shark Tank Update | Shark Tank Season 11
What is Flexscreen?
Flexscreen is a groundbreaking innovation in the world of window screens. Imagine a window screen that’s flexible enough to bend and pop into place without any rigid frames or complicated hardware.
That’s Flexscreen! Made from a single piece of high-performance spring steel, it’s incredibly durable and easy to use.
This revolutionary design makes installation a breeze and eliminates the struggles of dealing with traditional, flimsy screens.
The Problem with Traditional Window Screens
Traditional window screens are notorious for their shortcomings. They’re often made with fragile aluminum frames that bend and break easily. Installation can be a real headache, involving fiddly clips and tools.
Plus, those old screens can obstruct your view with their bulky frames and require constant maintenance.
And let’s face it, accidentally poking a hole through one is all too easy! Flexscreen was invented to solve these common frustrations.
Flexscreen on Shark Tank Season 11
1. The Pitch
Joe Altieri, the inventor of Flexscreen, stepped into the Shark Tank in Season 11, Episode 10, seeking an investment to further revolutionize the window screen industry. Here’s a breakdown of his pitch:
| Entrepreneurs | Joe Altieri |
|---|---|
| Business | Flexscreen |
| Ask | $800,000 for 6% equity |
| Deal | $400,000 for 50% of retail business + $400,000 line of credit |
| Sharks | Lori Greiner |
| Season | Season 11 |
| Original Air Date | January 5, 2020 |
| Website | Flexscreen |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Deal with Lori Greiner
Joe Altieri ultimately secured a deal with Lori Greiner, the “Queen of QVC.” Lori recognized the immense potential of Flexscreen and offered $400,000 for 50% of the retail business and a $400,000 line of credit.
This strategic partnership provided Flexscreen with the resources and expertise needed to scale its operations and expand its market reach.
Flexscreen Update
1. Company Growth and Revenue
Since their appearance on Shark Tank, Flexscreen has experienced phenomenal growth. The company’s revenue has skyrocketed, exceeding $30 million annually.
This impressive success can be attributed to several factors, including increased brand visibility, expanded product offerings, and strategic partnerships.
Flexscreen has clearly tapped into a strong market demand for a better window screen solution.
2. Expansion into Retail Markets
Initially, Flexscreen primarily focused on selling directly to window manufacturers. However, after the Shark Tank deal, they successfully expanded into the retail market.
This strategic move allowed homeowners to purchase and install Flexscreen themselves, significantly broadening their customer base.
You can now find Flexscreen in major retail stores like Lowe’s and The Home Depot, making it more accessible to DIYers and homeowners across the country.
3. Partnerships with Window Manufacturers
While expanding into retail, Flexscreen continued to strengthen its relationships with window manufacturers.
They’ve formed partnerships with several leading window and door companies, including PGT Innovations and MITER Brands.
These collaborations have been instrumental in integrating Flexscreen technology directly into new window products, offering customers a seamless and convenient experience.
This strategy has not only boosted sales but also solidified Flexscreen’s position as a key innovator in the window industry.
The Impact of Lori Greiner’s Investment
1. Distribution Deals and Increased Visibility
Lori Greiner’s influence on Flexscreen’s success cannot be overstated. Her expertise in retail and product marketing proved invaluable.
She leveraged her extensive network to secure crucial distribution deals, getting Flexscreen onto the shelves of major retailers like Lowe’s and The Home Depot.
This dramatically increased the product’s visibility and availability to a wider audience. Lori also featured Flexscreen on QVC, her popular home shopping channel, further boosting brand awareness and driving sales.
2. Lori’s Role in Flexscreen’s Success
Beyond distribution, Lori played an active role in guiding Flexscreen’s growth. She provided valuable advice on product development, marketing strategies, and branding.
Her insights, combined with her unwavering belief in the product, helped Flexscreen navigate the challenges of scaling a business and capitalize on new opportunities.
Lori’s mentorship and support were essential to Flexscreen’s rapid rise to success. She truly exemplified the role of a Shark as not just an investor, but a strategic partner.
The Future of Flexscreen
1. Continued Innovation and Product Development
Flexscreen is committed to continuous improvement and innovation. They are actively investing in research and development to create even better window screen solutions.
This includes exploring new materials, refining the design, and expanding the product line to cater to diverse needs and preferences.
We can expect to see further advancements in durability, functionality, and aesthetics as Flexscreen continues to push the boundaries of window screen technology.
2. Expanding Market Reach
While Flexscreen has already achieved significant market penetration in the United States, the company has its sights set on global expansion.
They aim to bring their revolutionary window screens to homeowners and businesses worldwide.
This will involve strategic partnerships, localized marketing efforts, and potentially establishing manufacturing facilities in new regions.
Flexscreen’s dedication to providing a superior product, combined with their ambitious growth plans, positions them as a leader in the evolving window screen industry.
FAQs
Where can I buy Flexscreen?
Flexscreen is available for purchase at various retail stores like Lowe’s and The Home Depot, as well as online through their official website and other e-commerce platforms. You can also find Flexscreen installed on new windows from partnering manufacturers.
How much does Flexscreen cost?
The cost of Flexscreen varies depending on the size and type of window. Generally, it is priced competitively with other premium window screen options. You can expect to pay slightly more than traditional screens, but the durability and ease of use often outweigh the initial cost.
How do I install Flexscreen?
Flexscreen is designed for easy installation. It typically involves simply flexing the screen and popping it into the window frame. No tools or extra hardware are required. Detailed instructions are included with each purchase, and helpful installation videos are available online.
The Bottom Line
Flexscreen’s journey from Shark Tank to becoming a multi-million dollar company is a testament to its innovative product and strategic business decisions. By addressing the common frustrations of traditional window screens, Flexscreen has captured a significant market share and continues to grow.
With ongoing product development and expansion plans, Flexscreen is poised to remain a leader in the window screen industry, providing homeowners with a durable, convenient, and aesthetically pleasing solution. The company’s success story is an inspiration for entrepreneurs and a reminder that sometimes, the simplest ideas can revolutionize an entire industry.
