What is Flip-It! Cap and how does it work? Flip-It! Cap is a clever invention designed to help you get the last drop of liquid out of bottles. It’s a special cap with a stand that allows you to store your bottles upside down. This way, gravity does the work, pulling all the product towards the dispensing valve, so you never waste a drop of your favorite lotion, condiment, or other thick liquid.
Summary
- Flip-It! Cap is a product designed to help get the last drop of liquid out of bottles.
- It was featured on Shark Tank Season 10, where the founder, Steven Epstein, asked for $500,000 for 10% equity.
- The Sharks were not impressed with the company’s sales numbers and the fact that the product had already been featured on QVC 65 times.
- Epstein did not receive a deal from any of the Sharks.
- Despite not getting a deal, Flip-It! Cap is still in business and available for purchase on Amazon and other retailers.
- The company generates an estimated $1 million in annual revenue.
Flip-It! Cap Shark Tank Update | Shark Tank Season 10
Flip-It! Cap offers a simple yet ingenious solution to this common problem. This innovative cap replaces your bottle’s original lid, allowing you to store it upside down.
This uses gravity to your advantage, ensuring that the product is always ready to dispense. No more shaking, banging, or wasted product!
Flip-It! Cap on Shark Tank
1. Steven Epstein’s Pitch
Steven Epstein, the inventor of Flip-It! Cap, walked into the Shark Tank with high hopes. He believed his product had the potential to revolutionize how people use and conserve everyday products.
Here’s a breakdown of his pitch:
| Entrepreneurs | Steven Epstein |
|---|---|
| Business | Flip-It! Cap (Bottle Emptiers) |
| Ask | $500,000 for 10% equity |
| Deal | No Deal |
| Sharks | Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec, Rohan Oza (Guest Shark) |
| Season – Episode | Season 10 – Episode 19 |
| Original Air Date | April 14, 2019 |
| Website | Flip-It! Cap |
| Key Points of Pitch |
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| Why Sharks Declined |
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2. The Sharks’ Concerns
While the Sharks saw the ingenuity behind Flip-It! Cap, they expressed several concerns.
They were not convinced that the product had strong enough sales, particularly since Epstein revealed it had already been featured extensively on QVC.
The Sharks also pointed out that modern packaging was evolving, with many companies adopting designs that minimized product waste. This raised questions about the long-term viability and market demand for Flip-It! Cap.
3. No Deal Offered
Ultimately, the Sharks’ concerns outweighed their interest. They felt the company’s valuation was too high given the potential challenges it faced. One by one, each Shark declared themselves out, leaving Epstein to leave the Tank without a deal.
Flip-It! Cap Update
1. Continued Sales and Availability
Despite not securing a deal on Shark Tank, Flip-It! Cap has continued to operate. You can still find their products online through their website and popular retailers like Amazon.
They also have a presence in some physical stores, including Sally Beauty and ACE Hardware. This shows that despite the Sharks’ reservations, there’s still a market for this handy tool.
2. Estimated Annual Revenue
While exact figures are not publicly available, it’s estimated that Flip-It! Cap generates around $1 million in annual revenue.
This is a respectable figure, especially considering they didn’t get a boost from a Shark Tank investment.
It suggests that the product has found a loyal customer base who appreciate its value and functionality.
3. Product Evolution and Competition
The world of packaging is constantly evolving. Many companies now use more flexible bottles or improved pump designs to help consumers get more product out.
This increased competition is something Flip-It! Cap needs to address. They have already made some adaptations, offering different cap sizes and adapters to fit a wider range of bottles.
To stay competitive, Flip-It! Cap might need to:
- Innovate further: Explore new designs or features that cater to evolving packaging trends.
- Expand their product line: Offer solutions for different types of containers beyond bottles.
- Focus on marketing: Increase their online presence and brand awareness to reach a wider audience.
Even though the Sharks didn’t see a future for Flip-It! Cap, the company continues to prove its worth. By adapting to the changing market and listening to customer needs, Flip-It! Cap can continue to help people reduce waste and get the most out of their favorite products.
How Flip-It! Cap Works
1. Design and Functionality
Flip-It! Cap is incredibly simple to use. It comes with a few different parts, including a special cap with a valve and a stand.
You simply remove the original cap from your bottle and replace it with the Flip-It! Cap. Then, you place the bottle upside down on the stand.
That’s it! Gravity takes over, pulling the contents of the bottle towards the valve, so it’s always ready to dispense.
2. Benefits for Consumers
This clever design offers several advantages:
- Get every last drop: No more wasted product stuck at the bottom of your bottles.
- Save money: You get your money’s worth by using every bit of what you buy.
- Reduce waste: Less product in the trash means less waste going to landfills.
- Convenient and easy: No more shaking or struggling to get those last bits out.
- Versatile: Works with a wide range of bottles, from lotions and shampoos to condiments and sauces.
Where to Buy Flip-It! Cap
1. Online Retailers
Flip-It! Cap is readily available online. You can purchase it directly from their official website or find it on popular platforms like:
- Amazon
- Bed Bath & Beyond
- The Container Store
- QVC
2. Physical Stores
While online shopping offers convenience, you might prefer to see the product in person. Flip-It! Cap is also available at some brick-and-mortar stores, including:
- Sally Beauty Supply
- ACE Hardware
- Select supermarkets (like United Supermarkets)
No matter where you choose to shop, make sure you’re buying from an authorized retailer to ensure you’re getting a genuine Flip-It! Cap.
Customer Reviews and Feedback
1. Positive Experiences
Many customers praise Flip-It! Cap for its effectiveness and ease of use. They appreciate being able to get every last drop of their favorite products, saving them money and reducing waste.
Many reviews highlight how well it works with thick liquids like lotions, shampoos, and condiments.
People also find it convenient for getting the most out of pricey beauty products or those that come in awkward packaging.
2. Areas for Improvement
While Flip-It! Cap receives mostly positive feedback, there are some areas where customers suggest improvements:
- Sizing: Some users find that the caps don’t fit all their bottles, particularly those with unusual shapes or sizes. Offering a wider range of sizes or more adjustable options could address this.
- Durability: A few reviews mention that the plastic caps can feel a bit flimsy or prone to cracking if not handled carefully. Improving the material’s durability might be beneficial.
- Aesthetics: While functionality is key, some customers feel the caps and stands could be more visually appealing. Offering different colors or styles could enhance the user experience.
The Future of Flip-It! Cap
Despite facing increased competition from evolving packaging designs, Flip-It! Cap continues to find a place in the market. The company’s ability to adapt and innovate will be crucial to its long-term success.
Here are some potential directions for Flip-It! Cap:
- Expand into new markets: Explore applications beyond household products, such as in laboratories or industrial settings where maximizing product use is essential.
- Develop partnerships: Collaborate with product manufacturers to create custom Flip-It! Cap solutions for their specific bottles.
- Embrace sustainability: Explore more eco-friendly materials and manufacturing processes to align with growing consumer demand for sustainable products.
By listening to customer feedback and staying ahead of market trends, Flip-It! Cap can continue to help people save money, reduce waste, and get the most out of their everyday products.
FAQs
Will Flip-It! Cap fit any bottle?
Flip-It! Cap is designed to fit a wide variety of standard bottle sizes. However, it may not be suitable for all bottles, especially those with unusual shapes or very small openings. Check the product description for compatible sizes or contact the company if you have questions about a specific bottle.
Is Flip-It! Cap dishwasher safe?
Yes, Flip-It! Cap is designed to be reusable and dishwasher safe. This makes it easy to clean and maintain for long-term use.
What types of liquids does Flip-It! Cap work best with?
Flip-It! Cap works best with thicker liquids like lotions, shampoos, conditioners, condiments, and sauces. It may not be as effective with very watery liquids.
Can I use Flip-It! Cap to transfer liquids between bottles?
Yes, Flip-It! Cap can be used to help transfer liquids from one bottle to another without spills or messes.
Where can I find customer reviews of Flip-It! Cap?
You can find customer reviews of Flip-It! Cap on the company’s website, as well as on retail websites like Amazon where the product is sold.
The Bottom Line
Flip-It! Cap is a simple yet effective solution to a common problem – getting the last drop out of your bottles. While it didn’t win over the Sharks on Shark Tank, it continues to be a popular product for those looking to reduce waste and save money. With its easy-to-use design and versatility, Flip-It! Cap can be a valuable addition to any household.
