What product on Shark Tank Season 13 allowed you to build the “ultimate pillow fort?” The product featured on Shark Tank Season 13 that promised to help build the “ultimate pillow fort” was called Fort. It was a modular system of wipeable, stackable, and storeable components designed to create imaginative and sturdy pillow fort structures.
Summary
- Fort, a modular fort-building system, pitched on Shark Tank Season 13.
- Sought $500,000 for 10% equity.
- Did not secure an investment from the Sharks.
- Product designed for easy storage, cleaning, and creative fort construction.
- Current status and updates on Fort’s progress since the show are explored.
Fort Shark Tank Update | Shark Tank Season 13
Fort, a modular fort-building system, appeared on Shark Tank Season 13. The entrepreneurs behind Fort presented a modular system of sturdy, wipeable, and stackable components designed to simplify the process of fort construction, while also providing opportunities for boundless creativity.
Fort’s Shark Tank Pitch
| Entrepreneurs | Tripp Phillips & Dillon Conway |
|---|---|
| Business | Fort |
| Ask | $500,000 for 10% |
| Deal | No Deal |
| Sharks | Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner, Robert Herjavec |
| Season | Season 13 |
| Original Air Date | December 3, 2021 |
| Website | Fort |
| Key Points of Pitch |
|
| Why Sharks Declined |
|
The Vision Behind Fort
Fort was born out of a desire to enhance the joy and wonder of childhood play. The creators envisioned a product that would not only streamline the often frustrating process of building pillow forts but also inspire children to dream big and unleash their creativity.
By providing a durable, adaptable, and easily manageable system, Fort sought to transform playtime into an unforgettable adventure, where imagination reigns supreme and the possibilities are endless.
Fort on Shark Tank Season 13
1. The Sharks’ Feedback and Concerns
While the Sharks appreciated the ingenuity and potential of Fort, several concerns were raised during the pitch. Some Sharks questioned the size of the market for such a specialized product, expressing doubts about its ability to achieve widespread appeal.
Others were skeptical about Fort’s ability to stand out in a crowded market, particularly given the prevalence of DIY fort-building solutions using readily available household items.
Concerns were also raised regarding the scalability of the business, with some Sharks questioning the feasibility of mass production and distribution.
2. Why Fort Didn’t Secure an Investment
Ultimately, Fort’s failure to secure an investment from the Sharks stemmed from a combination of factors. The Sharks’ concerns about market size, competition, and scalability played a significant role in their decision.
Additionally, the relatively high valuation sought by the entrepreneurs may have contributed to their reluctance to invest.
Despite the innovative concept and the passion of its creators, Fort was unable to convince the Sharks of its potential for long-term success and profitability.
Fort Update: Where Are They Now?
1. Product Development and Improvements
Despite not securing a deal on Shark Tank, the entrepreneurs behind Fort haven’t given up on their dream.
They’ve continued to refine and improve their product, incorporating feedback from early users and addressing some of the concerns raised by the Sharks.
They’ve focused on enhancing the durability and versatility of the Fort system, making it even easier to assemble and disassemble, and expanding the range of compatible accessories.
2. Market Presence and Customer Reviews
Fort is currently available for purchase through their official website and select online retailers.
While it hasn’t achieved mainstream success, the product has garnered a dedicated following among parents and educators who appreciate its ability to foster creativity and active play.
Customer reviews highlight the ease of use, durability, and potential for imaginative fort construction.
3. Future Plans and Aspirations
The team behind Fort remains optimistic about the future. They plan to continue expanding their product line, introducing new components and accessories to provide even more building possibilities.
They’re also exploring opportunities to partner with schools and organizations to promote the benefits of imaginative play.
While the road to success may be longer than they initially anticipated, the creators of Fort are committed to their vision and determined to bring the joy of fort-building to children everywhere.
FAQs
How much does Fort cost?
The price of Fort varies depending on the specific set and any additional accessories you choose. Starter sets generally range from $100 to $200.
Where can I buy Fort?
Fort is available for purchase on the official Fort website and through select online retailers.
Is Fort suitable for all ages?
Fort is primarily designed for children ages 3 and up. However, with adult supervision, younger children can also enjoy the fun of building with Fort. Older children and even adults can also find creative ways to use the system.
What are the benefits of using Fort over traditional pillow forts?
Fort offers several advantages over traditional pillow forts. It is more durable, easier to assemble and disassemble, and can be easily stored when not in use. The modular design also allows for greater creativity and flexibility in fort construction.
Can Fort be used outdoors?
While Fort is primarily intended for indoor use, it can be used outdoors on dry, flat surfaces. However, it is important to protect the components from moisture and direct sunlight.
The Bottom Line
Fort may not have won over the Sharks on Shark Tank, but it continues to inspire imaginative play in homes around the world. It’s a testament to the power of perseverance and the unwavering belief in a vision. While Fort’s journey to mainstream success is still ongoing, its impact on childhood play is undeniable. By providing a durable, adaptable, and engaging system for fort building, Fort has reimagined playtime and empowered children to dream big and build without limits.
