What happened to Fried Green Tomatoes after Shark Tank Season 11? Holly Cooper, the founder of Fried Green Tomatoes, appeared on Shark Tank Season 11 seeking $200,000 for 15% equity in her company. She successfully secured a deal with Barbara Corcoran for $200,000 for 30% equity. Despite the initial success, the deal ultimately fell through. However, the company is still in business and generates around $1 million in annual revenue.
Summary
- Holly Cooper pitched Fried Green Tomatoes on Shark Tank Season 11.
- She offered a cornmeal and flour deep-fry batter mix and secret sauce.
- Cooper asked for $200,000 for 15% equity.
- Barbara Corcoran invested $200,000 for 30% equity.
- The deal ultimately fell through after the show.
- Fried Green Tomatoes is still in business, generating around $1 million in annual revenue.
Fried Green Tomatoes Shark Tank Update | Shark Tank Season 11
Fried Green Tomatoes is a company specializing in a unique Southern delicacy: fried green tomatoes. They offer a pre-made batter mix and a “secret sauce” designed to make frying this dish at home quick and easy.
This allows customers to enjoy a classic Southern flavor without the hassle of traditional preparation. The company was founded by Holly Cooper, who sought to bring her family’s recipe to a wider audience.
The Story of Fried Green Tomatoes on Shark Tank
Holly Cooper brought her passion for fried green tomatoes to the Shark Tank in Season 11. She hoped to secure an investment to help expand her business and reach more customers.
Her energetic pitch and delicious product caught the attention of the Sharks, ultimately leading to a deal with Barbara Corcoran.
Fried Green Tomatoes on Shark Tank
1. Holly Cooper’s Pitch
Cooper entered the Tank with a confident pitch and a clear vision for her company. She emphasized the unique flavor and convenience of her product, highlighting its appeal to both home cooks and those unfamiliar with fried green tomatoes.
Here’s a breakdown of her pitch:
| Entrepreneur | Holly Cooper |
|---|---|
| Business | Fried Green Tomatoes |
| Ask | $200,000 for 15% equity |
| Deal | $200,000 for 30% equity |
| Shark | Barbara Corcoran |
| Season | Season 11 |
| Original Air Date | November 15, 2019 |
| Website | Fried Green Tomatoes |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Reactions
The Sharks were intrigued by Cooper’s product and her enthusiastic presentation. They were impressed by the taste and simplicity of the batter mix and secret sauce.
Some Sharks expressed concerns about the niche market for fried green tomatoes, while others saw the potential for broader appeal and expansion into different product lines.
3. Barbara Corcoran’s Investment
Barbara Corcoran, known for her investments in food businesses, saw the potential in Fried Green Tomatoes.
She connected with Cooper’s passion and believed in the product’s marketability. Corcoran offered Cooper $200,000 for 30% equity, a deal that Cooper accepted.
Fried Green Tomatoes Update
1. What Happened After Shark Tank?
While the Shark Tank appearance initially seemed like a major win for Fried Green Tomatoes, the deal with Barbara Corcoran ultimately fell through.
This is a common occurrence after the show, as due diligence and negotiations sometimes reveal unforeseen challenges.
However, the exposure from Shark Tank provided a significant boost to the company’s visibility.
2. The Company’s Current Status
Despite the setback with the deal, Fried Green Tomatoes continues to operate. The company has maintained a strong online presence and remains a popular vendor at fairs and events.
They have expanded their product line to include other Southern favorites like fried pickles and fried okra, all using their signature batter mix.
Fried Green Tomatoes is currently generating around $1 million in annual revenue, demonstrating resilience and continued growth.
3. Challenges and Successes
Like many businesses, Fried Green Tomatoes has faced its share of challenges. The COVID-19 pandemic impacted operations, particularly with restrictions on events and gatherings where the food truck typically thrived.
However, the company adapted by focusing on online sales and smaller, local events.
One of the company’s biggest successes has been its ability to connect with customers who crave authentic Southern flavors.
The convenience of the batter mix and the deliciousness of the secret sauce have resonated with consumers.
Fried Green Tomatoes has also benefited from positive customer reviews and word-of-mouth marketing, further solidifying its position in the market.
The Products
1. The Famous Batter Mix
Fried Green Tomatoes’ signature product is their batter mix. This isn’t your average breading! It’s a carefully crafted blend of cornmeal and flour, seasoned with a special mix of spices.
This unique combination gives the fried green tomatoes a perfectly crispy outer layer while maintaining a tender inside.
The batter mix is easy to use – just add water and dip your sliced green tomatoes before frying.
This convenience makes it a hit with home cooks who want to enjoy restaurant-quality fried green tomatoes without the fuss.
2. The Secret Sauce
No plate of fried green tomatoes is complete without a delicious dipping sauce, and Fried Green Tomatoes has perfected theirs. Their “secret sauce” is a creamy, tangy concoction that complements the savory flavor of the fried tomatoes.
While the exact recipe remains a secret, it’s likely a blend of mayonnaise, spices, and perhaps a hint of sweetness.
The secret sauce adds another layer of flavor to the dish, making it truly irresistible. You can purchase the sauce separately to enjoy with your homemade fried green tomatoes or even use it as a dip for other vegetables and snacks.
The Future of Fried Green Tomatoes
1. Expansion Plans
Fried Green Tomatoes has ambitious plans for the future. While they currently focus on their batter mix and secret sauce, they are exploring opportunities to expand their product line.
This may include introducing new flavors of batter or dipping sauces, or even offering pre-sliced green tomatoes for ultimate convenience.
They are also looking into expanding their online presence and potentially partnering with retailers to make their products more widely available.
2. Potential for Growth
The future looks bright for Fried Green Tomatoes. The company has a strong foundation with its popular products and loyal customer base.
The growing interest in Southern cuisine and the convenience of their offerings provide a solid platform for growth.
By continuing to innovate and adapt to market trends, Fried Green Tomatoes has the potential to become a household name for those seeking a taste of the South.
Their focus on quality and customer satisfaction positions them well for continued success in the years to come.
FAQs
Where can I buy Fried Green Tomatoes products?
You can purchase their batter mix and secret sauce directly from their website, [invalid URL removed]. They also frequently attend fairs and festivals, so be sure to check their social media for updates on where to find them!
Is Fried Green Tomatoes batter mix gluten-free?
Currently, their batter mix is not gluten-free. However, they are exploring options to create a gluten-free version in the future to cater to a wider range of dietary needs.
Can I use the secret sauce for other things besides fried green tomatoes?
Absolutely! While it’s designed to complement fried green tomatoes, the secret sauce is a versatile condiment. Customers love using it as a dip for other fried vegetables, a spread for sandwiches, or even a flavorful addition to burgers.
The Bottom Line
Fried Green Tomatoes is a testament to the power of perseverance and a good idea. Despite the deal with Barbara Corcoran falling through, the company has continued to grow and thrive. Their delicious batter mix and secret sauce offer a convenient way to enjoy a Southern classic at home. With ambitious plans for the future, Fried Green Tomatoes is poised for continued success, bringing the taste of the South to kitchens across the country.
