What happened to Genius Juice after appearing on Shark Tank Season 11? Genius Juice appeared on Shark Tank Season 11 and secured a deal with Mark Cuban and Barbara Corcoran for $500,000 in exchange for 25% equity. However, the deal ultimately fell through after the show. Despite this, Genius Juice leveraged the Shark Tank exposure to raise capital through crowdfunding and has continued to grow, achieving $8 million in lifetime revenue.
Summary
- Genius Juice, a blended whole coconut smoothie company, appeared on Shark Tank Season 11.
- They initially secured a $500,000 investment from Mark Cuban and Barbara Corcoran for 25% equity.
- The deal fell through after the show due to disagreements over the terms.
- Genius Juice used the Shark Tank appearance to boost their profile and raise funds through crowdfunding.
- The company has continued to grow and has reached $8 million in lifetime sales.
Genius Juice Shark Tank Update | Shark Tank Season 11
What is Genius Juice?
Genius Juice is a line of organic, plant-based smoothies made with a simple yet powerful ingredient: the whole coconut.
That means they blend both the refreshing coconut water and the creamy coconut meat to create a naturally sweet and satisfying beverage.
With no added sugar, preservatives, or artificial ingredients, Genius Juice provides a healthy and delicious way to enjoy the tropical goodness of coconuts.
The Story Behind Genius Juice
The story of Genius Juice began with founder Alex Bayer’s desire to create a healthy and convenient snack that tasted great.
As a student-athlete, he was constantly searching for nutritious options to fuel his active lifestyle.
Inspired by his love for coconuts, he started experimenting with blending whole coconuts to make smoothies. After countless trials and perfecting his recipe, Genius Juice was born.
Genius Juice on Shark Tank Season 11
1. The Pitch
| Entrepreneurs | Alex Bayer |
|---|---|
| Business | Genius Juice |
| Ask | $250,000 for 7% equity |
| Deal | $500,000 for 25% equity |
| Sharks | Mark Cuban, Barbara Corcoran |
| Season | Season 11 |
| Original Air Date | March 6, 2020 |
| Website | Genius Juice |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Deal with Mark Cuban and Barbara Corcoran
Alex Bayer entered the Shark Tank seeking $250,000 for 7% of his company. He impressed the Sharks with his energetic pitch, highlighting the health benefits and delicious taste of Genius Juice.
After a round of negotiations, Mark Cuban and Barbara Corcoran teamed up to offer $500,000 for 25% equity.
Bayer accepted the offer, seemingly securing a significant investment and partnership with two prominent Sharks. However, as we’ll explore further, this deal would later encounter unexpected hurdles.
Why the Deal Fell Through
Disagreements and Future Plans
While the initial handshake in the Tank signaled a promising partnership, the deal between Genius Juice and Mark Cuban and Barbara Corcoran ultimately fell apart. This unraveling occurred during the due diligence phase after the show.
One of the main reasons for the deal’s collapse was a disagreement over the company’s future direction.
Cuban and Corcoran, with their experience in scaling businesses, envisioned a rapid expansion for Genius Juice, pushing for broader distribution and a wider product range. They likely saw the potential to quickly turn Genius Juice into a major player in the beverage industry.
However, Alex Bayer had a different vision. He prioritized maintaining the quality and integrity of his product, focusing on organic ingredients and sustainable practices.
He was wary of compromising these values for the sake of rapid growth. This difference in priorities created a fundamental conflict that proved insurmountable.
Genius Juice After Shark Tank
1. Crowdfunding Success
Despite the setback of the deal falling through, Genius Juice turned the Shark Tank experience into a springboard for success. The national exposure from the show sparked immense interest in the brand, leading to a surge in sales and brand awareness.
Capitalizing on this momentum, Genius Juice launched a crowdfunding campaign on WeFunder. The campaign resonated with investors who believed in the product and the founder’s vision.
They successfully raised $1.1 million, exceeding their initial goal and demonstrating the strong public support for the brand.
2. Continued Growth and Revenue
The funding from crowdfunding, coupled with the increased brand visibility, fueled Genius Juice’s continued growth. They expanded their distribution, securing placements in major retailers like Target, Costco, Walmart, and Albertsons.
They also invested in marketing efforts, including partnerships with NBA and WNBA players to further promote their products.
Genius Juice has reported impressive financial results, achieving $8 million in lifetime revenue. They project continued growth, with ambitious sales targets for the coming years. This success story highlights the power of resilience and adaptability in the face of challenges.
Genius Juice Products and Availability
Genius Juice offers a variety of delicious and convenient coconut-based products:
- Original Coconut Smoothie: Their flagship product, a blend of coconut water and coconut meat, offering a refreshing and naturally sweet taste.
- Vanilla Cinnamon Smoothie: A creamy blend with the added warmth of cinnamon and vanilla.
- Mocha Smoothie: A decadent blend that combines the richness of coffee with the creaminess of coconut.
- Genius Boost Shots: A line of wellness shots featuring functional ingredients like ginger, turmeric, and apple cider vinegar for an added health boost.
You can find Genius Juice products in various retail locations across the United States, including major grocery stores and health food stores. Their products are also available for purchase online through their website and other online retailers.
FAQs
Is Genius Juice still in business after Shark Tank?
Yes, Genius Juice is still in business and thriving! Though the deal with Mark Cuban and Barbara Corcoran didn’t work out, the company has experienced significant growth since appearing on Shark Tank.
Where can I buy Genius Juice?
You can find Genius Juice in many major grocery stores and health food stores across the US, including Target, Costco, Walmart, and Albertsons. You can also purchase their products online through their website and other online retailers.
What are the ingredients in Genius Juice?
Genius Juice focuses on simple, whole-food ingredients. Their original smoothie contains just two ingredients: organic coconut water and organic coconut meat. Other flavors may include spices or natural flavorings, but they avoid any added sugars, preservatives, or artificial ingredients.
Is Genius Juice healthy?
Genius Juice is a healthy and nutritious beverage option. It’s packed with electrolytes, healthy fats, and fiber. It’s also naturally sweet, so you can enjoy a delicious treat without any added sugar.
How long does Genius Juice last?
Genius Juice products are shelf-stable and have a long shelf life. You can typically store them unopened in your pantry for several months. Once opened, it’s best to keep them refrigerated and consume them within a few days.
The Bottom Line
Genius Juice’s journey is a testament to the power of perseverance and staying true to your vision. Despite the unexpected turn of events with their Shark Tank deal, the company leveraged the experience to fuel its growth. Through crowdfunding and strategic expansion, they have built a successful business offering delicious and healthy coconut-based products.
Genius Juice’s story is an inspiration for entrepreneurs, demonstrating that setbacks can be overcome with resilience and a commitment to quality. As they continue to innovate and expand their product line, Genius Juice is poised for even greater success in the future.
