Did GoOats secure an investment on Shark Tank Season 12? Yes, GoOats successfully secured an investment on Shark Tank Season 12. They accepted a deal from Barbara Corcoran for $150,000 in exchange for 20% equity in the company.
Summary
- GoOats, a company offering oatmeal in a ball format, appeared on Shark Tank Season 12.
- They initially sought $150,000 for 10% equity.
- Barbara Corcoran invested $150,000 for 20% equity in the company
- The company aimed to revolutionize the breakfast routine with their convenient and healthy oatmeal balls.
GoOats Shark Tank Update | Shark Tank Season 12
What is GoOats?
GoOats is a revolutionary breakfast option that reimagines the traditional bowl of oatmeal. It offers a convenient, mess-free, and nutritious way to enjoy oatmeal on the go.
The concept is simple yet ingenious – oatmeal, packed with wholesome ingredients, is formed into a ball, making it portable and ready to eat whenever hunger strikes.
This innovation addresses the common challenge of finding a quick and healthy breakfast, especially for those with busy lifestyles.
The Pitch on Shark Tank Season 12
The GoOats team stepped into the Shark Tank with a clear mission: to secure an investment that would help them expand their reach and share their convenient breakfast solution with a wider audience.
Their pitch highlighted the product’s unique selling points, including its portability, health benefits, and potential to disrupt the breakfast food industry. The Sharks were intrigued by the concept and its potential for success.
| Entrepreneurs | Edvard & Arus Aslanyan |
|---|---|
| Business | GoOats |
| Ask | $150,000 for 10% |
| Deal | $150,000 for 20% |
| Sharks | Barbara Corcoran |
| Season | Season 12 |
| Original Air Date | February 12, 2021 |
| Website | GoOats |
| Key Points of Pitch |
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| Why Sharks Accepted |
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The Shark Tank Experience
1. Initial Ask and Negotiations
The Aslanyan brothers entered the Shark Tank seeking $150,000 in exchange for a 10% stake in their company.
They presented their product with confidence, highlighting its unique features and potential for market disruption. The Sharks were initially receptive, acknowledging the convenience and health benefits of GoOats.
However, as negotiations progressed, some Sharks expressed concerns about the valuation and the company’s growth strategy. Questions were raised about the potential for scalability and competition in the breakfast food market.
The brothers addressed these concerns, emphasizing their commitment to building a strong brand and expanding their product line.
2. The Deal with Barbara Corcoran
Amidst the negotiations, Barbara Corcoran emerged as the most enthusiastic Shark. She recognized the potential of GoOats to become a household name and commended the brothers on their innovative approach to breakfast.
While she appreciated the initial offer, she proposed a counteroffer of $150,000 for a 20% stake in the company.
After a brief discussion, the Aslanyan brothers accepted Barbara’s offer, sealing the deal with a handshake.
The partnership with Barbara Corcoran provided GoOats with not only the necessary capital but also valuable mentorship and guidance from a seasoned entrepreneur.
GoOats After Shark Tank
1. Company Growth and Expansion
Securing a deal on Shark Tank proved to be a turning point for GoOats. With Barbara Corcoran’s investment and guidance, the company experienced significant growth and expansion. The exposure from the show led to a surge in brand awareness and increased demand for their product.
GoOats capitalized on this momentum by expanding their distribution network and making their product available in more stores across the country.
They also focused on building a strong online presence, leveraging social media and e-commerce platforms to reach a wider audience.
This multi-pronged approach allowed GoOats to rapidly increase its sales and establish itself as a recognizable brand in the breakfast food market.
2. Product Development and Innovation
GoOats didn’t rest on its laurels after Shark Tank success. The company continued to innovate and expand its product line.
They introduced new flavors and varieties of oatmeal balls to cater to different taste preferences and dietary needs.
They also explored different packaging options to enhance convenience and appeal to a broader consumer base.
The company’s commitment to innovation extended beyond product development. They also invested in research and development to explore new ways to improve the nutritional value and taste of their oatmeal balls.
GoOats’ focus on constant improvement ensured that they stayed ahead of the competition and continued to meet the evolving needs of their customers.
The Future of GoOats
1. Market Potential and Competition
The breakfast food market is a vast and competitive landscape, but GoOats has carved out a niche with its innovative approach to oatmeal.
The demand for convenient, healthy, and on-the-go breakfast options is on the rise, and GoOats is well-positioned to capitalize on this trend. The company’s focus on quality ingredients, nutritional value, and taste sets them apart from competitors.
While there are other breakfast bars and portable oatmeal options available, GoOats’ unique ball format and commitment to innovation give them a distinct advantage.
The company’s strong brand identity and growing customer base further solidify their position in the market.
2. Long-Term Goals and Vision
GoOats’ journey from a Shark Tank pitch to a successful breakfast brand is a testament to their vision and determination.
The company’s long-term goals include expanding their product line, exploring new markets, and continuing to innovate in the breakfast food industry.
They aim to become a household name synonymous with convenient, healthy, and delicious breakfast options.
Beyond financial success, GoOats is driven by a mission to promote healthier lifestyles and make nutritious breakfast options accessible to everyone.
They are committed to using sustainable practices and giving back to the community. GoOats’ vision is to create a lasting impact on the breakfast food industry and inspire people to make healthier choices.
FAQs
Where can I buy GoOats?
GoOats are available for purchase on their official website and on Amazon. They’re also expanding into retail stores, so keep an eye out for them at your local grocery or health food store.
What flavors are available?
GoOats currently offers a variety of flavors, including:
- Apple Cinnamon
- Blueberry
- Cranberry
- Maple Brown Sugar
- Dark Chocolate
They’re always working on new flavors, so stay tuned for updates.
Are GoOats gluten-free?
Yes, all GoOats products are certified gluten-free, making them a safe and delicious option for people with gluten sensitivities or celiac disease.
How do GoOats compare to traditional oatmeal?
GoOats offer several advantages over traditional oatmeal. They’re portable, mess-free, and require no preparation. You can simply grab a ball and enjoy it on the go. They’re also packed with nutritious ingredients, making them a healthy and convenient breakfast option.
What are the nutritional benefits of GoOats?
GoOats are made with wholesome ingredients like oats, fruits, nuts, and seeds. They’re a good source of fiber, protein, and essential vitamins and minerals. They provide sustained energy and keep you feeling full and satisfied, making them an ideal breakfast or snack option.
The Bottom Line
GoOats’ journey from a Shark Tank pitch to a thriving breakfast brand is a testament to the power of innovation and determination. Their convenient, healthy, and delicious oatmeal balls have resonated with consumers, filling a gap in the breakfast food market.
With a focus on quality, innovation, and customer satisfaction, GoOats is poised for continued success and growth. Whether you’re a busy professional, a health-conscious individual, or simply looking for a tasty and convenient breakfast option, GoOats is a brand worth exploring.
