What happened to Lord Von Schmitt after appearing on Shark Tank Season 11? Lord Von Schmitt, the brand of colorful handmade crochet fashions, appeared on Shark Tank Season 11 seeking $100,000 for 10% equity. Despite a passionate pitch, they did not secure a deal with the Sharks. However, the exposure from the show boosted their brand awareness and online sales. They continue to create unique crochet pieces and have expanded their product line to include home goods and accessories.
Summary
- Lord Von Schmitt is a brand of handmade crochet fashion items.
- They appeared on Season 11 of Shark Tank, seeking $100,000 for 10% equity.
- The founder, Schuyler Ellers, showcased his passion for crochet and unique designs.
- The Sharks were impressed with the quality and creativity but had concerns about the scalability and mass market appeal of crochet fashion.
- Ultimately, Lord Von Schmitt did not receive a deal from the Sharks.
- Despite not getting a deal, the brand benefited from the exposure on Shark Tank.
- They experienced a significant increase in website traffic and online sales.
- Lord Von Schmitt continues to operate and has expanded their product line beyond just clothing.
Lord Von Schmitt Shark Tank Update | Shark Tank Season 11
In the world of fashion, standing out from the crowd is key. Lord Von Schmitt, a brand specializing in vibrant, handmade crochet garments, certainly achieved that when they appeared on Season 11 of Shark Tank.
While they didn’t secure a deal, their unique approach to fashion made a lasting impression. Let’s dive into the story of Lord Von Schmitt and their Shark Tank journey.
Lord Von Schmitt: A Colorful Crochet Journey
1. The Story Behind the Brand
Founded by Schuyler Ellers, Lord Von Schmitt is more than just a clothing line; it’s an expression of individuality and artistry.
Ellers, a passionate crochet artist, developed the brand with a vision to bring the craft into the modern fashion scene.
He saw an opportunity to challenge conventional styles and offer something truly unique: wearable art that bursts with color and personality.
2. Unique Crochet Creations
Lord Von Schmitt’s clothing line is anything but ordinary. Each piece is meticulously handcrafted, showcasing intricate stitch work and bold color combinations.
From eye-catching sweaters and ponchos to stylish pants and skirts, their designs are a celebration of crochet as a versatile and expressive art form.
The brand embraces inclusivity with a range of sizes and styles, ensuring there’s something for everyone who dares to be different.
Shark Tank Season 11 Appearance
1. The Pitch
| Entrepreneurs | Schuyler Ellers |
|---|---|
| Business | Lord Von Schmitt |
| Ask | $100,000 for 10% equity |
| Deal | No deal |
| Sharks | Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, Barbara Corcoran |
| Season | Season 11 |
| Original Air Date | May 8, 2020 |
| Website | Lord Von Schmitt |
| Key Points of Pitch |
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| Why Sharks Declined |
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2. The Sharks’ Feedback
While the Sharks were impressed by Ellers’ passion and the quality of the crochet pieces, they ultimately declined to invest.
Their main concerns revolved around the challenges of scaling a business based on handmade items. Crochet, by its nature, is time-consuming, making it difficult to meet the demands of a larger market.
Additionally, the Sharks questioned whether the bold and unique style of Lord Von Schmitt would resonate with a broad enough customer base to achieve significant growth.
Why No Deal?
Though Schuyler Ellers’ passion for crochet shone through, and the Sharks clearly admired his unique creations, Lord Von Schmitt ultimately didn’t secure an investment. Here’s why:
1. Scalability Concerns
The Sharks are experienced investors. They look for businesses with the potential to grow rapidly and generate significant returns.
Lord Von Schmitt’s reliance on handmade items presented a major obstacle to scaling up production.
Each garment requires a significant time investment, making it difficult to meet the demand that typically follows a successful Shark Tank appearance.
The Sharks recognized that fulfilling a large volume of orders would be a challenge for the brand.
2. Market Appeal
While the Sharks appreciated the artistry of Lord Von Schmitt’s designs, they also expressed concerns about the market appeal.
Crochet, especially in the bold and colorful style presented, might not align with mainstream fashion trends.
The Sharks questioned whether there was a large enough customer base willing to embrace such unique and expressive clothing. They worried that the niche appeal might limit the brand’s overall growth potential.
Life After Shark Tank
Even though Lord Von Schmitt didn’t get a deal on Shark Tank, appearing on the show had a positive impact on the business.
1. Increased Brand Awareness
Millions of people watch Shark Tank. This gave Lord Von Schmitt a huge boost in visibility.
Even though they didn’t get an investment, countless viewers saw Schuyler’s passion and his unique crochet creations.
This led to a surge of interest in the brand, driving traffic to their website and social media pages.
2. Expanding Product Lines
Since their Shark Tank appearance, Lord Von Schmitt has expanded beyond just clothing.
They now offer a wider range of crochet items, including accessories like hats and bags, and even home décor pieces.
This diversification helps them reach more customers and cater to different needs.
Lord Von Schmitt Today
Lord Von Schmitt continues to create its distinctive crochet pieces. They remain committed to offering high-quality, handmade items that celebrate individuality.
Schuyler Ellers is still the driving force behind the brand, using his creativity and passion to bring his unique vision to life.
While the road to success in the fashion world is never easy, Lord Von Schmitt proves that passion and originality can make a lasting impression.
FAQs
Where can I buy Lord Von Schmitt’s creations?
You can find their unique pieces on their official website, lordvonschmitt.com. They also have an active presence on social media where you can stay updated on new releases and events.
Does Lord Von Schmitt offer custom crochet pieces?
While they may not offer full customization, they do have a variety of sizes and styles to choose from. It’s worth reaching out to them directly to inquire about specific requests.
What is the price range of Lord Von Schmitt’s items?
Since each piece is handmade, prices vary depending on the complexity and size of the item. Generally, you can expect to invest in a unique piece of wearable art.
The Bottom Line
Lord Von Schmitt’s Shark Tank journey highlights the challenges and triumphs of pursuing a passion in the competitive world of fashion. While they didn’t secure a deal, their appearance showcased the beauty and artistry of crochet. Their story reminds us that success can be defined in many ways. For Lord Von Schmitt, it’s about staying true to their creative vision and sharing their love of crochet with the world.
