What is Manscaped and how did it fare on Shark Tank Season 10? Manscaped is a company specializing in men’s below-the-belt grooming and hygiene products. Father and son duo Steve and Josh King pitched their “Perfect Package” grooming kit on Shark Tank Season 10, seeking $500,000 for 7% equity. Although they initially secured a deal with Lori Greiner and Mark Cuban for $500,000 for 25% equity, the deal ultimately fell through. However, Manscaped went on to achieve significant success, becoming a global brand with substantial revenue and partnerships with major sports organizations.
Summary
- Manscaped specializes in men’s below-the-belt grooming products.
- Founders Steve and Josh King appeared on Shark Tank Season 10.
- They initially secured a deal with Lori and Mark, but it did not close.
- Manscaped became a global brand despite not finalizing the Shark Tank deal.
- The company has partnerships with sports teams and high-profile individuals.
- Manscaped continues to expand its product line and market reach.
Manscaped Shark Tank Update | Shark Tank Season 10
Manscaped is a brand that has become synonymous with men’s below-the-belt grooming. What started as a simple idea – to create products specifically designed for male intimate hygiene – has evolved into a global phenomenon.
The Rise of Male Grooming
In recent years, men have become increasingly conscious of their grooming habits. This trend has led to a surge in the demand for products that cater to their specific needs.
No longer limited to basic shaving and hair care, male grooming now encompasses a wider range of products and practices, including skincare, body hair maintenance, and intimate hygiene.
Manscaped’s Unique Approach
Manscaped recognized a gap in the market for products that addressed men’s unique grooming needs below the belt.
They developed a line of specialized tools and formulations designed to make the process safe, comfortable, and effective. This focus on a previously underserved niche has been key to their success.
Manscaped on Shark Tank Season 10
1. The Pitch and the Product
| Entrepreneurs | Steve and Josh King (father and son) |
|---|---|
| Business | Manscaped (men’s grooming products) |
| Ask | $500,000 for 7% equity |
| Deal | $500,000 for 25% equity |
| Sharks | Lori Greiner and Mark Cuban |
| Season – Episode | Season 10, Episode 4 |
| Original Air Date | November 4, 2018 |
| Website | Manscaped |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Reactions
The Sharks were initially amused by the concept of Manscaped but quickly recognized the potential of the business.
They were impressed by the Kings’ passion, the company’s early success, and the growing market for male grooming products.
Some Sharks, like Kevin O’Leary and Charles Barkley, were hesitant due to their lack of familiarity with the niche.
However, Lori Greiner and Mark Cuban saw the opportunity to leverage their expertise in branding and retail to scale the business.
3. The Deal
Despite striking a deal with Lori and Mark on the show, the agreement ultimately fell through after filming.
The exact reasons for this were not publicly disclosed. However, it is speculated that the valuation or terms of the deal may have been a factor.
Interestingly, this did not hinder Manscaped’s growth, as the company went on to thrive independently.
Manscaped After Shark Tank
1. Growth and Expansion
Even though the Shark Tank deal didn’t happen, Manscaped experienced remarkable growth. They expanded their product line and their reach, becoming a global brand.
They focused on building a strong online presence and developing targeted marketing campaigns. This allowed them to connect with customers directly and build a loyal following.
2. Partnerships and Sponsorships
Manscaped strategically partnered with sports teams and organizations to increase their visibility. They became sponsors of the San Francisco 49ers, UFC fights, and other high-profile sporting events.
This helped them reach a wider audience and solidify their position in the men’s grooming market.
They also collaborated with celebrities and influencers to promote their products and build brand awareness.
3. Product Line Evolution
Manscaped didn’t just stick with their initial “Perfect Package.” They continued to innovate and expand their product offerings.
They introduced new versions of their trimmers, like the Lawnmower 4.0, with improved features and technology.
They also added a premium collection with body wash, shampoo, conditioner, and other grooming essentials.
This demonstrated their commitment to meeting the evolving needs of their customers and staying ahead of the competition.
Financial Performance
1. Revenue and Valuation
Manscaped’s financial performance has been impressive. They went from generating $1.5 million in revenue in 2017 to achieving close to $500 million in trailing 12-month revenue by November 2022.
This remarkable growth reflects the increasing demand for their products and the success of their marketing strategies.
While the company initially aimed for a valuation of around $7 million during their Shark Tank pitch, their estimated worth soared to $1 billion by 2021, demonstrating their significant financial success.
2. Funding Rounds
Although the Shark Tank deal with Lori Greiner and Mark Cuban didn’t materialize, Manscaped secured funding through other avenues. They initially raised $400,000 in angel investment before appearing on the show.
Later, instead of going public through a merger with Bright Lights Acquisition Corp. as initially planned, they opted for a Series B funding round.
The exact amount raised in this round remains undisclosed, but it signifies the confidence investors have in Manscaped’s continued growth and profitability.
Marketing and Branding
1. Target Audience and Messaging
Manscaped’s marketing efforts are laser-focused on their target audience: men who care about their grooming and hygiene.
They use humorous and relatable messaging that resonates with this demographic. Their marketing campaigns often emphasize confidence, self-care, and the importance of feeling your best.
They avoid using overly clinical or medical language, instead opting for a lighthearted and approachable tone.
2. Social Media Presence
Manscaped has cultivated a strong social media presence across various platforms. They use these channels to engage with their customers, share entertaining content, and promote their products.
They often collaborate with influencers and run contests to generate excitement and build brand loyalty.
Their social media strategy is a key component of their success, allowing them to connect with their target audience in a genuine and authentic way.
Future Outlook for Manscaped
Manscaped is well-positioned for continued success in the future. The male grooming market is expanding, and Manscaped has established itself as a leader in this space.
Their commitment to innovation, strategic partnerships, and effective marketing suggests they will continue to thrive.
By staying attuned to their customers’ needs and developing new products that meet those needs, Manscaped can further solidify its position as a dominant force in the men’s grooming industry.
They are likely to explore new markets and expand their product line to cater to a wider range of grooming needs.
As long as they maintain their focus on quality, innovation, and customer engagement, Manscaped has a bright future ahead.
FAQs
What is Manscaped?
Manscaped is a company that makes grooming tools and products specifically for men’s intimate areas. They aim to make this type of grooming safer and more comfortable.
Did Manscaped get a deal on Shark Tank?
Yes, they initially got a deal with Lori Greiner and Mark Cuban, but it didn’t finalize after the show.
Is Manscaped successful?
Very much so! Even without the Shark Tank deal, they grew into a global brand worth billions. They have high revenue and strong partnerships with sports organizations and celebrities.
Where can I buy Manscaped products?
You can find their products on their website, Amazon, and at various retailers like Target and Best Buy.
What are some of their most popular products?
The Lawnmower 4.0 electric trimmer and the Perfect Package kit are some of their best sellers. They also have a premium line with body wash, shampoo, and other grooming essentials.
The Bottom Line
Manscaped’s story is an inspiring one. They identified a need in the market, created innovative products, and built a strong brand. While the Shark Tank deal falling through might have seemed like a setback, it ultimately didn’t stop them from achieving incredible success.
Manscaped demonstrates that with a good idea, hard work, and smart marketing, it’s possible to build a thriving business that meets the needs of a growing market. They have become a leader in the male grooming industry and show no signs of slowing down.
