What is the Moki Doorstep and what problem does it solve? The Moki Doorstep is a vehicle accessory designed to help people, especially those of shorter stature, easily reach the roof of their car. It attaches to the door latch striker and provides a stable step for loading and unloading items like kayaks, cargo carriers, or even just washing the car roof.
Summary
- Moki Doorstep is a car accessory that helps people reach the roof of their vehicle.
- It was featured on Shark Tank Season 10, where the creators, Zach and Alyssa Brown, accepted a $3 million offer from Daymond John for 100% of the company.
- The deal with Daymond John ultimately fell through.
- Moki Doorstep secured a licensing deal with Rightline Gear, leading to wider distribution through retailers like Dick’s Sporting Goods, REI, and Amazon.
- The company website is no longer active, suggesting the founders may not be directly involved in manufacturing or sales anymore.
- Zach Brown has focused on protecting the product’s patent and helping other businesses with similar issues.
Moki Doorstep Shark Tank Update | Shark Tank Season 10
What is Moki Doorstep?
The Moki Doorstep is a clever invention designed to help people easily reach the roof of their car. It’s a small, sturdy step that hooks onto the latch of your car door.
This gives you a boost to load and unload items from your roof rack, like kayaks, luggage, or bikes.
The Problem It Solves
Have you ever struggled to reach the roof of your car? Many people, especially those who are shorter, find it difficult and even dangerous to climb on their tires or strain to reach the top of their vehicle.
The Moki Doorstep provides a safe and convenient solution to this common problem. It’s perfect for outdoor enthusiasts, adventurers, or anyone who needs a little extra height to access their car roof.
Moki Doorstep on Shark Tank Season 10
1. The Pitch
Zach and Alyssa Brown, a firefighter and an emergency room nurse, walked into the Shark Tank with a simple yet brilliant idea.
They presented the Moki Doorstep, a product inspired by their own experiences and a desire to make life easier for people like them. Here’s a breakdown of their pitch:
| Entrepreneurs | Zach and Alyssa Brown |
|---|---|
| Business | Moki Doorstep (vehicle rooftop access step) |
| Ask | $150,000 for 5% equity |
| Deal | $3,000,000 for 100% equity (Daymond John) |
| Sharks | Daymond John, Mark Cuban, Lori Greiner, Robert Herjavec, Kevin O’Leary |
| Season – Episode | Season 10, Episode 8 |
| Original Air Date | November 11, 2018 |
| Website | Moki Doorstep |
| Key Points of Pitch |
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| Why Sharks were Interested |
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2. The Ask and the Offer
Zach and Alyssa initially asked the Sharks for $150,000 in exchange for a 5% stake in their company. This valued their business at $3 million. They hoped a Shark’s expertise and connections would help them take Moki Doorstep to the next level.
The Sharks were impressed with the product and the entrepreneurs. Daymond John, recognizing the potential of Moki Doorstep, made an initial offer of $450,000 for 20% equity.
3. The Shocking Turn of Events
In a surprising twist, Zach and Alyssa expressed their willingness to sell the entire company.
This sparked a new round of negotiations, culminating in Daymond John offering $3 million for 100% ownership of Moki Doorstep.
The entrepreneurs accepted, leaving the Sharks and the audience stunned.
Moki Doorstep Update: After the Tank
1. The Daymond John Deal Fallout
While the Shark Tank episode ended with a handshake and a seemingly done deal, things didn’t quite go as planned.
The $3 million acquisition by Daymond John ultimately fell through. This is not uncommon in the world of Shark Tank, as due diligence and negotiations after the show often reveal complexities that can derail a deal.
2. The Rightline Gear Licensing Deal
Even though the deal with Daymond John didn’t materialize, the Shark Tank appearance proved to be a significant turning point for Moki Doorstep.
The exposure and validation they received on the show opened new doors. Zach and Alyssa secured a licensing deal with Rightline Gear, a company specializing in outdoor and vehicle accessories. This partnership proved to be a game-changer.
3. Distribution and Availability
The Rightline Gear deal catapulted Moki Doorstep into wider distribution channels. The product became available at major retailers like Dick’s Sporting Goods, REI, and Duluth Trading Co.
It also gained a strong online presence through Amazon. This increased visibility and accessibility made Moki Doorstep a popular choice for people looking for a convenient way to access their car roofs.
The Founders’ Journey
1. Zach Brown’s Focus on Patent Protection
Zach Brown, the inventor of Moki Doorstep, has been quite vocal about the challenges of protecting intellectual property.
He has actively worked to defend his patent, taking steps to remove copycat products from the market.
This dedication to safeguarding his invention highlights the importance of patent protection for entrepreneurs and inventors.
It also demonstrates Zach’s commitment to preserving the integrity of his product.
2. The Current Status of Moki Doorstep
As of now, Moki Doorstep continues to be available through Rightline Gear and various retailers.
While the company’s website is no longer active, the product itself remains a popular solution for those seeking easier access to their vehicle’s roof.
It seems that Zach and Alyssa have taken a step back from actively managing the business, likely focusing on other pursuits.
However, their invention continues to benefit countless people, demonstrating the lasting impact of a simple yet effective idea.
FAQs
Where can I buy Moki Doorstep?
You can find Moki Doorstep on Amazon and at select retailers like Dick’s Sporting Goods and REI.
Is Moki Doorstep still in business?
While the original company website is no longer active, the product is still being manufactured and sold by Rightline Gear.
How much does Moki Doorstep cost?
The price can vary depending on the retailer, but it generally falls within the $40-$50 range.
Is Moki Doorstep safe?
Yes, Moki Doorstep is designed to be safe and sturdy. It attaches to the strong metal latch inside your car door, which is built to withstand significant force. However, it’s always essential to use caution when stepping on and off the doorstep.
Will Moki Doorstep fit my car?
Moki Doorstep is designed to fit most vehicles with a standard door latch mechanism. However, it’s always a good idea to double-check compatibility before purchasing.
The Bottom Line
The Moki Doorstep story is a testament to the power of innovation and resilience. While the initial Shark Tank dream of a multi-million dollar acquisition didn’t come true, Zach and Alyssa Brown found success through a different path.
Their invention continues to help people across the country, proving that sometimes, a simple solution to an everyday problem can make a big difference. The Moki Doorstep journey also highlights the importance of protecting your ideas and being adaptable in the face of unexpected turns.
