What is the Must Love Update after Shark Tank Season 13? Must Love, a company specializing in plant-based sprinkles and other indulgences, did not secure an investment during their appearance on Shark Tank Season 13. Despite their original ask of $600,000 for 7.5% equity, the sharks did not bite. The company continues to operate and offer their plant-based products to consumers.
Summary
- Must Love, a plant-based sprinkles and indulgences company, appeared on Shark Tank Season 13.
- The company did not secure an investment from the sharks.
- Despite this, Must Love continues to operate and offer their products.
- The brand focuses on providing delicious, plant-based alternatives for dessert lovers.
Must Love Shark Tank Update | Shark Tank Season 13
Must Love is a brand that’s passionate about transforming the dessert world. Their mission? To prove that plant-based treats can be just as indulgent, delicious, and celebratory as their traditional counterparts.
With a focus on sprinkles, baking mixes, and other delightful confections, Must Love aims to make plant-based living a little sweeter for everyone.
The Founders’ Story and Inspiration
The heart of Must Love lies in the story of its founders, two friends who shared a love for desserts but struggled to find options that aligned with their plant-based lifestyle.
Frustrated by the lack of exciting and flavorful alternatives, they decided to take matters into their own hands.
Drawing inspiration from their own experiences and the growing demand for plant-based products, they set out to create a brand that would revolutionize the way people indulge in sweet treats.
The Rise of Plant-Based Indulgences
The rise of plant-based eating has been nothing short of phenomenal. As more people become aware of the health, environmental, and ethical benefits of reducing animal product consumption, the demand for plant-based alternatives has skyrocketed.
This shift in consumer preferences has extended to the dessert aisle, where consumers are increasingly seeking out delicious and guilt-free options that align with their values.
Must Love recognized this growing trend and positioned itself as a leader in the plant-based indulgence movement.
Must Love on Shark Tank Season 13
Must Love’s appearance on Shark Tank Season 13 was a pivotal moment for the brand. The show provided a platform to showcase their innovative products and mission to a wider audience.
The founders hoped to secure an investment that would help them accelerate growth and reach more plant-based dessert lovers.
1. The Pitch
| Entrepreneurs | Matthew & Lauren Appelbaum |
|---|---|
| Business | Must Love |
| Ask | $600,000 for 7.5% |
| Deal | No Deal |
| Sharks | Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec, Daymond John |
| Season | 13 |
| Original Air Date | January 7, 2022 |
| Website | Must Love |
| Key Points of Pitch |
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| Why Sharks Declined |
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2. The Sharks’ Concerns and Feedback
While the sharks were impressed by Must Love’s mission and product quality, they also raised some concerns. The competitive landscape in the plant-based dessert market was a major factor.
The sharks questioned whether Must Love could differentiate itself enough to stand out from other brands.
Additionally, there were concerns about scalability and the product’s niche appeal. Some sharks felt that the focus on sprinkles might limit the brand’s potential for growth.
3. No Deal, But Valuable Lessons Learned
Despite not securing a deal, Must Love’s experience on Shark Tank was far from a failure. The exposure gained from the show was invaluable, introducing the brand to a massive audience and generating a surge in interest.
The feedback from the sharks, while critical, provided valuable insights that the founders could use to refine their business strategy and address potential challenges.
Must Love Update
The Shark Tank appearance may not have resulted in a deal, but Must Love didn’t miss a beat. In fact, they used the experience as fuel for growth.
They turned the feedback into actionable steps, refining their approach and doubling down on their mission to make plant-based desserts a staple in every kitchen.
1. Continued Growth and Expansion
Since their Shark Tank debut, Must Love has experienced remarkable growth. Their online presence has expanded, reaching a wider audience and increasing sales.
They’ve also secured partnerships with major retailers, making their products more accessible to consumers across the country.
This growth hasn’t just been about numbers – it’s about making a real impact on the plant-based movement.
2. New Product Launches and Innovations
Must Love hasn’t rested on its laurels. They’ve continued to innovate, launching exciting new products that cater to the evolving tastes of plant-based consumers.
Their range now includes a wider variety of sprinkle flavors, baking mixes for cakes, cookies, and brownies, and even decadent chocolate bars.
These new additions not only offer more choices to customers but also demonstrate Must Love’s commitment to staying ahead of the curve in the plant-based dessert world.
3. Building a Community of Plant-Based Dessert Lovers
Must Love is more than just a brand; it’s a community. They’ve fostered a vibrant online presence, connecting with customers through social media, newsletters, and recipe sharing.
This engagement has created a sense of belonging among plant-based dessert enthusiasts, offering a space for sharing ideas, inspiration, and support.
Must Love’s commitment to building a community is a testament to their belief that plant-based living is not just a dietary choice but a lifestyle to be celebrated and shared.
The Must Love Product Line
Must Love’s product line is a testament to their commitment to making plant-based desserts both delicious and accessible.
They offer a range of treats that cater to various tastes and preferences, ensuring there’s something for everyone to enjoy.
1. Sprinkles
Sprinkles are the heart and soul of Must Love. They come in a rainbow of vibrant colors and flavors, from classic rainbow to festive holiday mixes.
Made with simple, plant-based ingredients, these sprinkles are free from artificial colors and flavors, making them a healthier choice for decorating cakes, cupcakes, cookies, and more.
They add a burst of fun and flavor to any dessert, making them a must-have for any plant-based baker.
2. Baking Mixes
Must Love’s baking mixes make whipping up delicious plant-based desserts a breeze. Whether you’re craving cookies, brownies, or cakes, their mixes offer a convenient and foolproof way to satisfy your sweet tooth.
Made with wholesome ingredients like almond flour, coconut sugar, and cocoa powder, these mixes are not only vegan but also gluten-free, catering to a wide range of dietary needs.
3. Chocolate Bars
For those moments when you need a pure chocolate fix, Must Love’s chocolate bars are the perfect solution.
These creamy, decadent bars are made with high-quality cocoa beans and sweetened with natural alternatives like coconut sugar.
They come in various flavors, from classic dark chocolate to unique combinations like sea salt caramel or raspberry.
The best part? You can indulge without any guilt, knowing that you’re treating yourself to a healthier, plant-based option.
4. Seasonal Offerings
Must Love keeps things exciting with their limited-edition seasonal offerings. These special treats are inspired by holidays and celebrations, adding a festive touch to your desserts.
Whether it’s pumpkin spice sprinkles for fall or peppermint chocolate bark for the winter holidays, these seasonal delights are always a hit and create a sense of anticipation among Must Love’s loyal customers.
Must Love’s Impact
Must Love’s influence extends far beyond satisfying sweet cravings. They’re making a positive impact on health, the environment, and culinary exploration.
1. Promoting a Healthier Lifestyle
By offering plant-based alternatives to traditional desserts, Must Love is making it easier for people to make healthier choices without sacrificing flavor or fun.
Their products are free from many common allergens and made with wholesome ingredients, providing a guilt-free way to indulge. This encourages a shift towards a more balanced and nutritious diet.
2. Supporting Sustainable and Ethical Practices
Must Love is committed to using sustainable and ethically sourced ingredients whenever possible.
Plant-based products generally have a lower environmental impact than animal-derived ones, requiring less land, water, and resources to produce.
By choosing Must Love, consumers are supporting a company that prioritizes the planet’s well-being.
3. Inspiring a Love for Plant-Based Cuisine
Must Love’s innovative and delicious products showcase the versatility and potential of plant-based ingredients.
They’re breaking down stereotypes about plant-based food being bland or boring, proving that it can be just as exciting and satisfying as traditional options.
This inspires people to explore plant-based cuisine, opening up a world of new flavors and possibilities.
The Future of Must Love
Must Love’s journey is far from over. They have their sights set on a future where plant-based indulgence is the norm, not the exception.
1. Expanding Retail Presence and Distribution
Must Love is on a mission to make their delicious treats accessible to everyone. They’re actively working to expand their retail presence, partnering with major grocery chains and independent stores across the country.
This means you’ll soon be able to find their colorful sprinkles, baking mixes, and chocolate bars in a store near you.
2. Collaborating with Other Plant-Based Brands
Must Love believes in the power of collaboration. They’re eager to partner with other like-minded brands in the plant-based space to create innovative and exciting new products.
This could lead to unique flavor combinations, cross-promotions, and a wider reach for both brands, ultimately benefiting the entire plant-based community.
3. Creating a Global Movement for Plant-Based Indulgence
Must Love’s ultimate dream is to spark a global movement for plant-based indulgence. They envision a world where everyone, regardless of dietary preferences, can enjoy delicious and sustainable treats without compromise.
By continuing to create high-quality products, fostering a strong community, and advocating for a healthier, more ethical food system, Must Love is well on its way to making this dream a reality.
FAQs
Where can I buy Must Love products?
Must Love products are available for purchase on their website and through various online retailers. They’re also expanding their presence in grocery stores across the country. Check their website for a store locator to find a retailer near you.
Are Must Love products vegan and gluten-free?
Yes, all Must Love products are 100% vegan and gluten-free. They’re made with simple, plant-based ingredients and are free from common allergens like dairy, eggs, and soy.
What are the health benefits of Must Love products?
Must Love products offer a healthier alternative to traditional desserts. They’re made with less sugar and more wholesome ingredients like almond flour, coconut sugar, and cocoa powder. This means you can enjoy your favorite treats without the guilt and with the added bonus of some nutritional value.
How can I get involved with the Must Love community?
You can connect with the Must Love community in several ways. Follow them on social media, sign up for their newsletter, and participate in their online recipe sharing groups. They’re always looking for new ways to engage with their customers and spread the love for plant-based desserts.
The Bottom Line
Must Love is more than just a dessert brand. They’re a mission-driven company committed to making plant-based living sweeter and more accessible for everyone. From their delicious sprinkles and baking mixes to their decadent chocolate bars, Must Love offers a range of treats that satisfy every sweet tooth. But their impact goes beyond just taste. They’re promoting a healthier lifestyle, supporting sustainable practices, and inspiring a love for plant-based cuisine. Must Love is a brand to watch as they continue to grow, innovate, and spread the joy of plant-based indulgence.
