Did OatHaus get a deal on Shark Tank Season 13? No, OatHaus did not receive an investment on Shark Tank Season 13.
Summary
- OatHaus appeared on Shark Tank Season 13 seeking $375,000 for 5% equity.
- The company pitched their oat-based granola butter, a nut-free alternative to traditional spreads.
- Despite a positive reception and interest from some Sharks, OatHaus did not secure a deal.
- Following their Shark Tank appearance, OatHaus continued to grow, expanding their product line and distribution channels.
- The company has gained a loyal following for their unique and delicious products.
OatHaus Shark Tank Update | Shark Tank Season 13
What is OatHaus?
OatHaus is a food company that specializes in making oat-based granola butter, a delicious and innovative spread that’s quickly becoming a favorite in kitchens across the country. Founded by Ali Bonar and Eric Katz, OatHaus’ granola butter is more than just a tasty treat—it’s a testament to Bonar’s journey of recovery from an eating disorder, promoting a message of food freedom and self-love.
This unique spread is crafted with simple, wholesome ingredients like gluten-free oats, maple syrup, coconut oil, and various flavorings. What sets it apart is its versatility. It can be enjoyed on toast, stirred into yogurt, used as a dip for fruit, or even eaten straight from the jar! Unlike traditional nut butters, OatHaus’ granola butter is completely nut-free, making it a safe and delicious option for those with allergies.
Why Did They Appear on Shark Tank?
OatHaus made their Shark Tank debut in Season 13, hoping to secure a $375,000 investment in exchange for 5% equity in their company.
Their goal was to use this investment to scale up their production, expand their distribution, and ultimately share their delicious and nutritious granola butter with a wider audience.
The founders saw the show as an opportunity to gain valuable exposure, mentorship, and financial backing to help their young company reach new heights.
Season 13 Recap
1. The OatHaus Pitch
| Detail | |
|---|---|
| Entrepreneurs | Ali Bonar & Eric Katz |
| Business | OatHaus |
| Ask | $375,000 for 5% equity |
| Deal | No Deal |
| Sharks | Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner, & Robert Herjavec |
| Season | 13 |
| Original Air Date | November 5, 2021 |
| Website | OatHaus |
| Key Points of Pitch |
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| Why Sharks Declined |
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2. The Sharks’ Response
The Sharks were initially drawn to OatHaus’ unique product and inspiring story. They sampled the granola butter with enthusiasm, praising its taste and texture. Mark Cuban and Barbara Corcoran expressed interest in the company’s mission of promoting body positivity.
However, as the discussion progressed, the Sharks raised concerns about the competitive landscape of the nut butter market and the potential challenges of scaling up a niche product.
Kevin O’Leary questioned the company’s valuation and profitability, while Lori Greiner and Robert Herjavec voiced doubts about the long-term sustainability of OatHaus’ business model.
3. The Outcome
Despite a positive initial reception, OatHaus ultimately walked away from the Shark Tank without a deal. The Sharks’ concerns about market saturation and scalability led them to decline the investment opportunity.
However, the founders remained optimistic, viewing their Shark Tank experience as a valuable learning opportunity and a platform to showcase their product to a massive audience.
Beyond Shark Tank
1. Product Line Expansion
Since their Shark Tank appearance, OatHaus has expanded its product line beyond their original granola butter flavors.
They now offer a variety of oat-based spreads, including seasonal flavors, limited-edition collaborations, and even savory options.
This expansion caters to a wider audience and keeps their offerings fresh and exciting.
2. Distribution Growth
OatHaus has significantly expanded its distribution network, making their products more accessible than ever.
Their granola butter can now be found in major grocery stores across the United States, as well as online retailers and specialty shops.
This wider reach has allowed OatHaus to tap into new markets and reach a larger customer base.
3. Social Media Buzz and Customer Reviews
OatHaus has cultivated a devoted following on social media, where they engage with their customers, share recipes and product updates, and foster a sense of community.
The brand’s positive messaging and focus on food freedom resonate with consumers, who often share their love for OatHaus products through glowing reviews and social media posts.
This organic buzz has been instrumental in driving sales and brand awareness.
The Future of OatHaus
1. Potential for Growth and Success
The future looks promising for OatHaus. Their unique product, strong brand message, and growing customer base position them well for continued success.
The rising demand for plant-based and allergen-friendly foods presents a significant opportunity for OatHaus to expand its market share.
As more consumers seek healthier and more sustainable alternatives to traditional spreads, OatHaus is well-positioned to meet this demand with its delicious and nutritious granola butter.
Moreover, OatHaus’ commitment to social impact and body positivity resonates with a growing audience of conscious consumers. This focus on purpose-driven business can further enhance their brand image and attract a loyal following.
2. Challenges and Opportunities
While the future looks bright, OatHaus faces challenges in a competitive market. The nut butter industry is crowded, with numerous established brands and new entrants vying for shelf space. OatHaus must continue to innovate and differentiate its products to stand out.
Additionally, as the company grows, it must ensure that it can scale its production and distribution to meet increasing demand while maintaining product quality and brand integrity.
However, challenges also present opportunities. By staying ahead of food trends, expanding into new markets, and fostering a strong community of brand advocates, OatHaus can continue to grow and thrive.
Their commitment to social responsibility and sustainability can further strengthen their appeal to consumers and solidify their position as a leader in the food industry.
FAQs
Where can I buy OatHaus products?
OatHaus products are widely available in major grocery stores across the United States, as well as online retailers like Amazon and Thrive Market. You can also find them on OatHaus’ website.
Are OatHaus products gluten-free?
Yes, all OatHaus products are certified gluten-free.
Are OatHaus products vegan?
Yes, all OatHaus products are vegan.
Are OatHaus products nut-free?
Absolutely! OatHaus products are made in a nut-free facility, making them a safe and delicious option for those with nut allergies.
How should I store OatHaus granola butter?
OatHaus granola butter should be stored at room temperature. No refrigeration is needed!
The Bottom Line
OatHaus’ Shark Tank experience is a testament to the power of perseverance, even in the face of rejection. Although they didn’t secure a deal, their appearance on the show propelled their brand into the national spotlight. This exposure, combined with their unique product, commitment to social impact, and savvy marketing, has led to significant growth and success for OatHaus.
The company’s story is an inspiration to entrepreneurs everywhere. It shows that even without a Shark’s backing, with passion, innovation, and a little bit of oat-y goodness, anything is possible.
