What happened to Peekaboo after appearing on Shark Tank Season 12? Peekaboo, a premium ice cream brand with hidden vegetables, appeared on Shark Tank Season 12 seeking $800,000 for an 8% stake in their company. While the Sharks were impressed with the taste and concept, they ultimately didn’t invest due to concerns about the scalability and competitive landscape of the healthy ice cream market. Despite not securing a deal, Peekaboo continues to operate and is available for purchase online and in select stores.
Summary
- Peekaboo is a premium ice cream brand that incorporates hidden vegetables into its recipes.
- The company appeared on Shark Tank Season 12 seeking $800,000 for an 8% stake.
- The Sharks were impressed with the taste and concept but had concerns about scalability and competition.
- Peekaboo did not secure a deal on Shark Tank but continues to operate and is available for purchase.
Peekaboo Shark Tank Update | Shark Tank Season 12
What is Peekaboo Ice Cream?
Peekaboo Ice Cream is a unique brand that focuses on creating a healthier and more nutritious frozen dessert. Their signature product is a line of premium ice cream that cleverly incorporates hidden vegetables into its recipes.
This allows parents to offer their children a delicious treat that they’ll actually enjoy, while also providing them with essential nutrients.
The vegetables are blended seamlessly into the ice cream, ensuring that the taste and texture remain consistent with traditional ice cream.
Peekaboo offers a variety of flavors, catering to different preferences, and all their products are made with high-quality, natural ingredients.
The Founders’ Story and Inspiration
The concept behind Peekaboo Ice Cream was born out of the founders’ personal experiences as parents. They struggled to get their children to eat their vegetables, and they realized that many other parents faced the same challenge.
This inspired them to create a product that would make healthy eating more enjoyable for kids. They experimented with different recipes, incorporating vegetables into ice cream in a way that would be both delicious and undetectable.
Through trial and error, they perfected their formula and launched Peekaboo Ice Cream, a brand that combines indulgence with nutrition.
The Shark Tank Pitch
| Entrepreneurs | Jessica Levison and Jesse Levison |
|---|---|
| Business | Peekaboo Ice Cream |
| Ask | $800,000 for 8% |
| Deal | No deal |
| Sharks | Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec, Daymond John |
| Season | 12 |
| Original Air Date | April 2, 2021 |
| Website | Peekaboo Ice Cream |
| Key Points of Pitch |
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| Why Sharks Declined |
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Peekaboo on Shark Tank
1. The Sharks’ Feedback and Concerns
The Sharks were genuinely impressed by the taste and concept of Peekaboo Ice Cream. They acknowledged the founders’ passion and the potential market for a healthier ice cream option. However, they also raised several concerns that ultimately led to their decision not to invest.
One major concern was the scalability of the business. The Sharks questioned whether Peekaboo could compete with larger, more established ice cream brands that had greater resources and distribution networks. They also worried about the potential challenges of scaling up production while maintaining the quality and consistency of the product.
Another concern was the competitive landscape of the healthy ice cream market. Several other brands were already offering similar products, making it difficult for Peekaboo to stand out and capture a significant market share. The Sharks questioned whether Peekaboo had a strong enough unique selling proposition to differentiate itself from its competitors.
2. Why Peekaboo Didn’t Get a Deal
Ultimately, the Sharks decided not to invest in Peekaboo because they felt the risks outweighed the potential rewards. They were impressed by the product and the founders’ dedication, but they weren’t convinced that Peekaboo had a clear path to sustainable growth and profitability in a highly competitive market.
The Sharks also expressed concerns about the valuation of the company. The founders were seeking a significant investment for a relatively small stake in the business, which some Sharks felt was unrealistic given the early stage of the company and the challenges it faced.
3. Lessons Learned from the Shark Tank Experience
While Peekaboo didn’t secure a deal on Shark Tank, the experience provided valuable lessons for the founders. They received direct feedback from experienced investors, which helped them identify areas for improvement and refine their business strategy.
The Shark Tank appearance also gave Peekaboo significant exposure, generating buzz around the brand and attracting new customers. This helped them validate their concept and gain traction in the market, even without the backing of the Sharks.
The founders learned the importance of being prepared for tough questions and having a clear understanding of their financials and growth projections. They also realized the importance of having a strong unique selling proposition and a clear plan for scaling the business.
Peekaboo After Shark Tank
1. Current Status and Availability
Despite not securing a deal on Shark Tank, Peekaboo Ice Cream has continued to thrive. They’ve leveraged the exposure from the show to expand their reach and increase their sales.
Their products are now available for purchase online through their website, as well as in select retail stores across the United States.
They’ve also partnered with various online grocery delivery services, making it even more convenient for customers to access their products.
2. Product Updates and Expansion
Peekaboo has remained committed to innovation and constantly seeks to improve its product offerings. They’ve expanded their flavor lineup, introducing new and exciting combinations that cater to different tastes and dietary preferences.
They’ve also focused on enhancing the nutritional value of their ice cream, incorporating even more vegetables and other healthy ingredients into their recipes.
In addition to their core ice cream line, Peekaboo has explored other product categories. They’ve launched frozen yogurt and sorbet options, providing customers with even more choices.
They’ve also experimented with different packaging formats, including single-serve cups and family-sized containers, to cater to different needs and occasions.
3. Marketing and Branding Strategies
Peekaboo has adopted a multi-pronged approach to marketing and branding. They leverage social media platforms to engage with their audience, share content, and promote their products.
They also collaborate with influencers and bloggers to reach a wider audience and generate buzz around their brand.
Peekaboo focuses on highlighting the unique selling points of their ice cream, emphasizing its health benefits and delicious taste.
They also use storytelling to connect with their customers, sharing the founders’ journey and the inspiration behind their products.
4. Future Goals and Vision
Peekaboo Ice Cream has ambitious goals for the future. They aim to become a leading player in the healthy frozen dessert market, expanding their distribution network and reaching even more customers.
They also plan to continue innovating and developing new products that meet the evolving needs of their audience.
The founders envision a future where Peekaboo becomes synonymous with healthy indulgence, offering a range of delicious and nutritious treats that everyone can enjoy.
They remain committed to their mission of making healthy eating more accessible and enjoyable for families everywhere.
The Healthy Ice Cream Market
1. Industry Overview and Trends
The healthy ice cream market is experiencing significant growth, driven by increasing consumer awareness of health and wellness.
People are seeking healthier alternatives to traditional ice cream, which is often high in sugar, fat, and calories. This has led to a surge in demand for frozen desserts that offer better nutritional value without compromising on taste.
Current trends in the healthy ice cream market include the use of natural and organic ingredients, reduced sugar and fat content, and the incorporation of functional ingredients such as probiotics and protein.
There’s also a growing interest in plant-based ice cream options, catering to vegans and those with lactose intolerance.
2. Major Players and Competitors
The healthy ice cream market is becoming increasingly competitive, with several established brands and new entrants vying for market share. Some of the major players include:
- Halo Top: Known for its low-calorie, high-protein ice cream.
- Enlightened: Offers a range of light ice cream flavors with reduced sugar and fat.
- So Delicious: Specializes in dairy-free ice cream made from plant-based ingredients.
- NadaMoo!: Another popular dairy-free ice cream brand with a focus on coconut milk-based products.
3. Challenges and Opportunities
The healthy ice cream market presents both challenges and opportunities for brands like Peekaboo. One challenge is the need to balance health and taste.
Consumers expect healthy ice cream to be as delicious as traditional ice cream, which can be difficult to achieve when using alternative ingredients and reducing sugar and fat.
Another challenge is the premium pricing of healthy ice cream. Due to the higher cost of natural and organic ingredients, healthy ice cream tends to be more expensive than conventional ice cream. This can limit its appeal to price-sensitive consumers.
However, there are also significant opportunities in the market. The growing demand for healthier food options presents a huge potential customer base for brands that can offer delicious and nutritious frozen desserts.
There’s also room for innovation and differentiation, as brands can experiment with new flavors, ingredients, and packaging formats to appeal to different consumer segments.
4. Peekaboo’s Unique Selling Proposition
Peekaboo’s unique selling proposition lies in its ability to combine indulgence with nutrition. By incorporating hidden vegetables into its ice cream, Peekaboo offers a guilt-free treat that parents can feel good about giving their children. The brand’s focus on premium ingredients and delicious flavors further differentiates it from its competitors.
Peekaboo’s commitment to transparency and honesty is another key differentiator. They clearly label the vegetables used in their ice cream and provide detailed nutritional information, allowing consumers to make informed choices.
By offering a product that is both healthy and delicious, Peekaboo has carved out a niche in the competitive healthy ice cream market. Their unique selling proposition and strong brand identity position them for continued growth and success in the years to come.
Customer Reviews and Testimonials
1. Positive Feedback and Success Stories
Peekaboo Ice Cream has garnered a loyal following of customers who rave about its taste and health benefits. Many parents appreciate the convenience of offering their children a delicious treat that also provides essential nutrients.
They report that their kids love the flavors and textures of Peekaboo ice cream, and they feel good about giving them a dessert that supports their health and well-being.
Numerous success stories highlight the positive impact Peekaboo has had on families. Parents share how their children, who were once picky eaters, now eagerly consume their vegetables thanks to Peekaboo’s clever incorporation.
They also praise the brand for its commitment to using high-quality, natural ingredients and for its transparency in labeling and nutritional information.
2. Addressing Criticisms and Concerns
While the majority of customer feedback is positive, Peekaboo has also faced some criticisms and concerns.
Some customers have commented on the premium pricing of the product, finding it to be more expensive than traditional ice cream. Others have expressed a desire for more flavor options and wider availability in retail stores.
Peekaboo actively addresses these concerns by engaging with its customers through social media and other communication channels.
They explain the rationale behind their pricing, emphasizing the use of premium ingredients and the added health benefits of their ice cream.
They also assure customers that they are constantly working on expanding their flavor lineup and distribution network.
3. Building a Loyal Customer Base
Peekaboo recognizes the importance of building a loyal customer base and fostering strong relationships with its audience.
They actively engage with their customers through social media, email marketing, and other channels, responding to feedback and addressing any concerns.
They also offer loyalty programs and discounts to reward repeat customers and encourage brand advocacy.
Peekaboo’s commitment to transparency and honesty has also helped them build trust with their customers.
They are open about their ingredients, nutritional information, and production processes, allowing customers to make informed choices and feel confident about their purchases.
By focusing on customer satisfaction and building a strong community around their brand, Peekaboo is fostering long-term loyalty and ensuring continued growth and success.
FAQs
Where can I buy Peekaboo Ice Cream?
Peekaboo Ice Cream is available for purchase online through their official website. You can also find it in select retail stores across the United States. Check their website for a store locator to find a location near you.
What flavors does Peekaboo offer?
Peekaboo offers a variety of flavors, including classics like Chocolate and Vanilla, as well as more unique options like Strawberry with Hidden Carrots and Mint Chocolate Chip with Hidden Spinach. They also have dairy-free and sorbet options to cater to different dietary needs.
How much does Peekaboo Ice Cream cost?
Peekaboo is a premium ice cream brand, so it is priced slightly higher than traditional ice cream. The exact price may vary depending on the retailer and the size of the container, but you can expect to pay a bit more for the added health benefits and high-quality ingredients.
Is Peekaboo Ice Cream suitable for people with allergies?
Peekaboo Ice Cream is made in a facility that also processes nuts, so it may not be suitable for people with nut allergies. They also offer dairy-free options for those with lactose intolerance. It’s always best to check the ingredient list and allergen information on the packaging before consuming any product.
Does Peekaboo Ice Cream taste like vegetables?
No, Peekaboo Ice Cream does not taste like vegetables. The vegetables are blended seamlessly into the ice cream base, so they are virtually undetectable. The focus is on creating a delicious and enjoyable ice cream experience while incorporating hidden nutrients.
The Bottom Line
Peekaboo Ice Cream represents a promising innovation in the healthy frozen dessert market. By cleverly incorporating hidden vegetables into its recipes, Peekaboo offers a guilt-free treat that appeals to both parents and children. While the brand faced challenges on Shark Tank, it has continued to thrive and expand its reach.
The positive customer reviews and testimonials are a testament to the quality and appeal of Peekaboo’s products. The brand’s commitment to transparency, innovation, and customer satisfaction positions it for continued growth and success.
Whether you’re a parent looking for healthier dessert options for your kids or simply someone who enjoys delicious and nutritious ice cream, Peekaboo is worth checking out. It’s a brand that proves you can have your cake and eat it too – or in this case, your ice cream and your vegetables!
