What makes Press Waffle Co. stand out from other waffle businesses? Press Waffle Co. differentiates itself by using a dough-based recipe for their Belgian waffles, unlike the batter-based waffles commonly found in the USA. This results in a unique texture and flavor that sets them apart. They also offer a variety of sweet and savory toppings, allowing for customization and diverse menu options.
Summary
- Press Waffle Co. is a family-owned Belgian waffle shop founded by brothers Caleb and Bryan Lewis.
- They appeared on Shark Tank Season 10, seeking $200,000 for 8% equity.
- They secured a deal with Barbara Corcoran for $300,000 for 15% equity.
- The company has since expanded, opening new locations and growing its franchise operations.
- Press Waffle Co. emphasizes the unique dough-based recipe and diverse topping options as its key differentiators.
Press Waffle Co. Shark Tank Update | Shark Tank Season 10
The Rise of Press Waffle Co.
Press Waffle Co. began with a simple craving. Brothers Bryan and Caleb Lewis couldn’t find the delicious Belgian waffles they’d enjoyed in Europe anywhere in their hometown of Dallas, Texas.
So, they took matters into their own hands. Bryan, the culinary brother, perfected a dough-based waffle recipe in his kitchen. Caleb, the business-minded brother, saw the potential for a unique food venture.
Together, they launched Press Waffle Co. as a food truck in 2016, funded by a successful Kickstarter campaign.
Their concept was simple: fresh, made-to-order Belgian waffles with a variety of toppings, both sweet and savory. This resonated with customers, and soon the brothers were expanding to brick-and-mortar locations.
Shark Tank Appearance
Recognizing the need for capital and guidance to further scale their business, the Lewis brothers set their sights on ABC’s Shark Tank.
In Season 10, they stepped into the Tank seeking an investment to fuel their franchise dreams.
Their appearance proved to be a turning point for Press Waffle Co., catapulting them to nationwide recognition and accelerating their growth trajectory.
Press Waffle Co. on Shark Tank
1. The Pitch
| Entrepreneurs | Bryan Lewis and Caleb Lewis |
|---|---|
| Business | Press Waffle Co. |
| Ask | $200,000 for 8% equity |
| Deal | $300,000 for 15% equity |
| Sharks | Barbara Corcoran |
| Season – Episode | Season 10 – Episode 14 |
| Original Air Date | March 10, 2019 |
| Website | Press Waffle Co. |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Offers
The Sharks were clearly impressed by the Lewis brothers and their business. Mark Cuban, a fellow Dallas resident, saw the potential for local success and made a strong offer.
Barbara Corcoran, with her expertise in franchising, recognized the company’s growth potential.
Even Kevin O’Leary, known for his cautious approach, presented a debt-based offer. This bidding war demonstrated the Sharks’ confidence in Press Waffle Co.
3. The Deal with Barbara Corcoran
Ultimately, the Lewis brothers chose to partner with Barbara Corcoran. Her experience in building franchise empires, coupled with her belief in their vision, made her the ideal investor.
This strategic partnership proved to be instrumental in Press Waffle Co.’s subsequent expansion and success.
Press Waffle Co. After Shark Tank
1. Expansion and Growth
The Shark Tank effect was immediate and significant for Press Waffle Co. The exposure from the show led to a surge in brand awareness and customer interest.
This allowed the Lewis brothers to aggressively pursue their expansion plans. They quickly opened new locations in Texas and ventured beyond their home state, establishing a presence in Oklahoma, Arkansas, Missouri, and Colorado.
This strategic expansion brought their unique waffle concept to new markets and a wider customer base.
2. Franchise Success
A key element of Press Waffle Co.’s growth strategy was franchising. Barbara Corcoran’s expertise in this area proved invaluable.
They developed a comprehensive franchise program that attracted entrepreneurs eager to join their brand.
This allowed for rapid expansion while maintaining quality and consistency across locations.
The company provided franchisees with training, support, and marketing resources, setting them up for success.
3. Financial Performance
Press Waffle Co. has demonstrated impressive financial performance since appearing on Shark Tank.
Their revenue has steadily increased, fueled by new store openings and strong sales at existing locations.
They’ve maintained healthy profit margins, a testament to their efficient operations and popular product.
This financial success has enabled them to reinvest in the business, further supporting their growth and development.
While exact figures are not publicly available, it’s clear that Press Waffle Co. is thriving. They have built a solid foundation for continued success in the competitive food industry.
What Makes Press Waffle Co. Unique?
Press Waffle Co. has carved out a distinct niche in the competitive world of waffles. Several factors contribute to their unique appeal:
1. Dough-Based Waffles
The foundation of Press Waffle Co.’s success lies in their unique waffle recipe. Unlike traditional American waffles made from batter, they use a dough-based recipe.
This creates a waffle that is crispy on the outside and fluffy on the inside, with a richer, more satisfying texture.
This distinct texture sets them apart from the competition and provides a memorable eating experience.
2. Sweet and Savory Options
Press Waffle Co. caters to a wide range of tastes with its diverse menu. They offer both sweet and savory waffle options, allowing customers to customize their waffles with a variety of toppings.
From classic combinations like fresh fruit and whipped cream to savory creations like chicken and waffles or bacon and cheese, there’s something for everyone.
This versatility appeals to a broader customer base and encourages repeat visits.
3. Customer Experience
Beyond the waffles themselves, Press Waffle Co. prioritizes the overall customer experience. Their stores have a modern, inviting atmosphere where customers can enjoy their waffles.
The staff is friendly and attentive, creating a welcoming environment. They also emphasize fresh, high-quality ingredients and made-to-order waffles, ensuring a delicious and satisfying meal.
This commitment to quality and customer service contributes to their positive reputation and loyal following.
The Future of Press Waffle Co.
Press Waffle Co. has experienced remarkable success since its humble beginnings as a food truck. With a strong foundation in place, the future looks bright for this innovative waffle company.
1. Growth Plans
Press Waffle Co. has ambitious plans for continued growth. They aim to expand their footprint across the United States, bringing their unique waffle concept to new cities and states.
This will involve a combination of company-owned stores and franchise locations. They also plan to invest in marketing and brand building to further increase awareness and attract new customers.
2. New Markets
While Press Waffle Co. currently focuses on the U.S. market, they may explore international expansion in the future.
This could involve establishing a presence in countries with a strong cafe culture or a growing interest in unique food concepts.
Careful market research and strategic planning will be essential for successful international expansion.
3. Maintaining Success
To maintain their success, Press Waffle Co. will need to stay ahead of the curve. This includes:
- Innovation: Continuously developing new and exciting waffle flavors and toppings to keep the menu fresh and appealing.
- Quality Control: Ensuring consistent quality across all locations to maintain their reputation for delicious waffles and excellent customer service.
- Adaptability: Staying responsive to changing consumer preferences and trends in the food industry.
By focusing on these key areas, Press Waffle Co. can continue to grow and thrive, solidifying its position as a leader in the waffle world.
FAQs
What makes Press Waffle Co. different from other waffle places?
Press Waffle Co. uses a special dough-based recipe that makes their waffles extra crispy and fluffy. They also have a wide variety of toppings, both sweet and savory, so there’s something for everyone.
Where can I find a Press Waffle Co.?
You can find Press Waffle Co. locations in several states, including Texas, Oklahoma, Arkansas, Missouri, and Colorado. Check their website for the most up-to-date list of locations.
Can I open my own Press Waffle Co.?
Yes! Press Waffle Co. offers franchise opportunities. You can learn more about franchising on their website.
What are some of the most popular waffle combinations?
Some customer favorites include the “House Waffle” with fresh strawberries and whipped cream, the “Southern Belle” with fried chicken and maple syrup, and the “Elvis” with peanut butter, banana, and bacon.
The Bottom Line
Press Waffle Co. is a shining example of entrepreneurial success. The Lewis brothers took a simple idea – delicious, dough-based waffles – and turned it into a thriving business. Their appearance on Shark Tank, coupled with their hard work and dedication, has propelled them to new heights.
With a focus on quality, innovation, and customer experience, Press Waffle Co. is well-positioned for continued growth and success in the years to come. Whether you’re a waffle enthusiast or simply admire a good business story, Press Waffle Co. is a brand worth watching.
