What happened to Pretty Rugged on Shark Tank Season 14? Pretty Rugged, a company specializing in wind, water, and spill-proof faux fur blankets and clothing, appeared on Shark Tank Season 14. They successfully secured a $200,000 investment for 25% equity from Robert Herjavec and Lori Greiner.
Summary
- Pretty Rugged appeared on Shark Tank Season 14 seeking $200,000 for 10% equity.
- The company specializes in faux fur blankets and clothing that are wind, water, and spill-proof.
- Robert Herjavec and Lori Greiner invested $200,000 for 25% equity.
- The investment has likely helped Pretty Rugged expand its product line and increase its sales.
Pretty Rugged Shark Tank Update | Shark Tank Season 14
What is Pretty Rugged?
Pretty Rugged is a lifestyle brand known for its innovative blend of fashion and functionality. Their signature products are faux fur blankets and apparel designed to be windproof, waterproof, and spill-proof.
This unique combination makes Pretty Rugged items perfect for outdoor enthusiasts, pet owners, and anyone seeking luxurious comfort with added durability.
The Founders’ Story
Tracy Slocum, the founder of Pretty Rugged, drew inspiration for her products from her great-great-grandfather, Captain Joshua Slocum, the first person to sail solo around the world.
Recognizing the need for durable yet stylish gear for outdoor adventures, Tracy set out to create blankets and clothing that could withstand the elements while still looking and feeling great.
Product Overview
Pretty Rugged’s product line includes:
- Faux Fur Blankets: Available in various sizes, colors, and patterns, these blankets are designed for both indoor and outdoor use. They are made with RuggedTex™, a proprietary fabric that is windproof, waterproof, and spill-proof.
- Outerwear: Pretty Rugged offers a range of jackets, vests, and ponchos made with the same RuggedTex™ technology, providing warmth and protection from the elements.
- Accessories: The brand also offers a selection of faux fur accessories, such as scarves, hats, and mittens, to complement their blankets and outerwear.
Shark Tank Journey
1. The Pitch
| Entrepreneurs | Tracy Slocum |
|---|---|
| Business | Pretty Rugged |
| Ask | $200,000 for 10% |
| Deal | $200,000 for 25% |
| Sharks | Robert Herjavec, Lori Greiner |
| Season | 14 |
| Original Air Date | October 21, 2022 |
| Website | Pretty Rugged |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Questions
The Sharks were impressed with Pretty Rugged’s unique product offering and Tracy’s passion for her business.
They inquired about the company’s sales figures, manufacturing processes, and plans for future growth.
Tracy confidently answered their questions, highlighting the brand’s strong sales performance and her vision for expanding the product line.
3. The Deal
Robert Herjavec and Lori Greiner were particularly drawn to Pretty Rugged’s potential.
They recognized the market demand for stylish yet functional outdoor gear and saw the value in Tracy’s innovative approach.
Both Sharks offered $200,000 for 25% equity, a deal that Tracy ultimately accepted.
After Shark Tank
The Shark Tank experience proved to be a turning point for Pretty Rugged. The brand’s exposure on national television, coupled with the investment from Lori Greiner and Robert Herjavec, catapulted the company into a new phase of growth and expansion.
1. Company Growth
Following their Shark Tank appearance, Pretty Rugged experienced a surge in demand for their products.
This increased interest allowed them to expand their manufacturing capabilities, invest in new equipment and technology, and hire additional staff to support their growing operations.
The company also focused on optimizing their supply chain and logistics to ensure timely delivery of their products to customers.
2. New Products
With the support of their Shark investors, Pretty Rugged was able to develop and launch several new products. They expanded their range of faux fur blankets to include new colors, patterns, and sizes.
Additionally, they introduced new apparel items, such as vests, ponchos, and a wider selection of jackets. They also launched a line of accessories, including scarves, hats, and mittens, all made with their signature RuggedTex™ fabric.
3. Sales and Marketing
Pretty Rugged leveraged their Shark Tank appearance to boost their marketing efforts. They appeared on various media outlets and publications, sharing their story and showcasing their products.
They also ramped up their social media presence, engaging with their growing customer base and promoting their new releases.
Additionally, the company partnered with several retailers to expand their distribution network, making their products more accessible to consumers across the country. The combined effect of these efforts resulted in a significant increase in sales and brand awareness.
Customer Reviews and Testimonials
Pretty Rugged has garnered a loyal following of customers who rave about the quality and versatility of their products. Many reviewers praise the blankets for their exceptional warmth, softness, and durability, noting their ability to withstand spills, rain, and even snow.
The outerwear has also received positive feedback, with customers appreciating its stylish design and ability to keep them warm and dry in various weather conditions.
The company’s commitment to customer satisfaction is evident in their responsive customer service and generous return policy. Pretty Rugged actively encourages customer feedback and uses it to continually improve their products and services.
Industry Analysis
1. Faux Fur Market Trends
The faux fur market has experienced significant growth in recent years, driven by increasing consumer awareness of animal welfare concerns and a growing demand for sustainable and ethical fashion choices.
Faux fur technology has also advanced considerably, resulting in materials that closely mimic the look and feel of real fur. This has made faux fur products more appealing to a wider range of consumers, including those who prioritize both style and ethics.
2. Competitor Landscape
While Pretty Rugged operates in a competitive market with several other brands offering faux fur blankets and apparel, they have successfully carved out a niche for themselves by focusing on functionality and durability.
Their RuggedTex™ technology sets them apart from competitors, offering a unique selling proposition that appeals to consumers seeking products that can withstand the elements.
3. Pretty Rugged’s Competitive Advantage
Pretty Rugged’s competitive advantage lies in their innovative RuggedTex™ fabric, which makes their products windproof, waterproof, and spill-proof.
This unique feature, combined with their stylish designs and commitment to quality, has resonated with consumers and propelled the brand’s growth.
Future Outlook
Pretty Rugged’s future looks bright. With a growing customer base, expanded product line, and strong brand reputation, the company is well-positioned for continued success. As the demand for sustainable and ethical fashion continues to rise, Pretty Rugged is poised to capitalize on this trend with its innovative faux fur products.
The company’s partnership with Shark Tank investors Lori Greiner and Robert Herjavec will likely open up new opportunities for growth and expansion. With their guidance and resources, Pretty Rugged can further refine their product offerings, explore new markets, and solidify their position as a leader in the faux fur industry.
FAQs
Where to buy Pretty Rugged products?
Pretty Rugged products are available on their official website, as well as in select retail stores and online marketplaces.
Are Pretty Rugged products ethical?
Yes, Pretty Rugged is committed to ethical and sustainable practices. They use only faux fur in their products, ensuring no animals are harmed in their production. They also prioritize eco-friendly packaging and shipping materials.
What are the care instructions for Pretty Rugged products?
Pretty Rugged products are designed for easy care. The RuggedTex™ fabric is machine washable and can be tumble dried on low heat. Specific care instructions can be found on the product labels and on the company’s website.
The Bottom Line
Pretty Rugged’s success story is a testament to the power of innovation, passion, and a commitment to quality. Their unique blend of fashion and functionality has resonated with consumers seeking stylish yet durable products for their outdoor adventures and everyday lives.
The company’s appearance on Shark Tank provided a significant boost to their growth and visibility, allowing them to expand their product line, reach new customers, and establish themselves as a leading player in the faux fur industry.
With a strong foundation and a promising future, Pretty Rugged is a brand to watch in the coming years. Their commitment to ethical practices, sustainable materials, and innovative design ensures they will continue to appeal to conscious consumers seeking high-quality, functional products that make a difference.
