Did Range Beauty secure an investment on Shark Tank Season 13? Yes, Range Beauty successfully secured a $150,000 investment for 20% equity from Emma Grede and Lori Greiner on Shark Tank Season 13.
Summary
- Range Beauty, a clean beauty brand catering to diverse skin tones, appeared on Shark Tank Season 13.
- The founders sought $150,000 for 6% equity in their company.
- Emma Grede and Lori Greiner offered $150,000 for 20% equity, which the founders accepted.
- The deal will help Range Beauty expand its product line and reach a wider audience.
- Range Beauty’s mission is to provide high-quality, inclusive makeup options for all skin tones.
Range Beauty Shark Tank Update | Shark Tank Season 13
The beauty industry has long been criticized for its lack of diversity and inclusivity. For decades, makeup brands primarily catered to lighter skin tones, leaving those with deeper complexions feeling overlooked and underserved.
However, in recent years, there has been a significant shift towards inclusivity in the beauty industry.
Consumers are demanding more diverse shade ranges, authentic representation, and products that cater to all skin types and tones. This rise of inclusive beauty has paved the way for brands like Range Beauty to thrive.
Range Beauty’s Mission
Range Beauty is a clean beauty brand that was founded with a mission to provide high-quality, inclusive makeup options for all skin tones.
The brand’s tagline, “clean beauty for the forgotten shades,” perfectly encapsulates its commitment to catering to the often-neglected deeper complexions.
Range Beauty’s founders, Alicia Scott and Myisha Fantroy, recognized the lack of options for women of color in the clean beauty space and set out to change that.
Their goal is to create makeup that not only looks good but is also good for the skin, using clean ingredients and sustainable practices.
Range Beauty on Shark Tank Season 13
1. The Pitch
| Entrepreneurs | Alicia Scott and Myisha Fantroy |
|---|---|
| Business | Range Beauty |
| Ask | $150,000 for 6% equity |
| Deal | $150,000 for 20% equity |
| Sharks | Emma Grede and Lori Greiner |
| Season | Season 13 |
| Original Air Date | October 22, 2021 |
| Website | Range Beauty |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Reactions
The Sharks were immediately drawn to Range Beauty’s mission and the founders’ passion.
They acknowledged the lack of inclusivity in the clean beauty space and recognized the potential for a brand that catered to diverse skin tones.
The Sharks were also impressed by the quality of Range Beauty’s products and the positive customer feedback they had received.
However, some Sharks expressed concerns about the valuation and the competitive landscape in the beauty industry.
3. The Deal
After some negotiation, Emma Grede and Lori Greiner, two Sharks known for their expertise in the beauty and retail industries, offered Range Beauty a deal of $150,000 for 20% equity.
The founders, Alicia Scott and Myisha Fantroy, accepted the offer, recognizing the value that these Sharks could bring to their brand.
The deal would provide Range Beauty with the capital and mentorship needed to expand their product line, increase their marketing efforts, and reach a wider audience.
The Impact of the Shark Tank Deal
The Shark Tank deal proved to be a turning point for Range Beauty. It catapulted the brand into the national spotlight and opened up new avenues for growth and expansion.
1. Increased Brand Visibility
Appearing on Shark Tank gave Range Beauty unprecedented exposure to millions of viewers across the country.
This led to a surge in brand awareness and website traffic, translating into a significant increase in sales.
The brand’s social media following also grew exponentially, further solidifying its position in the beauty market.
2. Expanded Product Line
With the Shark Tank investment, Range Beauty was able to expand its product line and introduce new shades and formulations to cater to an even wider range of skin tones.
This expansion allowed the brand to reach a larger audience and solidify its commitment to inclusivity.
3. Social Impact
Range Beauty’s success on Shark Tank resonated with people from all walks of life. It became a symbol of empowerment for women of color and a testament to the growing demand for diversity and inclusivity in the beauty industry.
The brand’s commitment to clean ingredients and sustainable practices also resonated with consumers who are increasingly conscious of the impact their choices have on the environment.
Range Beauty’s Future
The future looks bright for Range Beauty as they continue to ride the wave of their Shark Tank success and the growing demand for inclusive beauty.
1. Growth Plans
Range Beauty has ambitious plans for growth and expansion. They aim to further diversify their product line, offering a wider range of cosmetics for all skin types and tones.
The brand also plans to expand its retail presence, partnering with major retailers to make their products more accessible to consumers across the country.
In addition, Range Beauty is exploring international expansion to bring their inclusive makeup to a global audience.
2. Challenges
While the future looks promising, Range Beauty faces some challenges. The beauty industry is highly competitive, with new brands constantly emerging.
Staying ahead of the curve and maintaining a loyal customer base will require continuous innovation and effective marketing strategies.
Additionally, as a growing brand, Range Beauty must navigate the complexities of scaling operations while maintaining product quality and brand integrity.
3. The Future of Inclusive Beauty
Range Beauty is at the forefront of a movement that is changing the face of the beauty industry. The demand for inclusive beauty is growing, and brands that cater to diverse needs and preferences are poised for success.
Range Beauty’s commitment to clean ingredients, sustainability, and social impact aligns with the values of a new generation of conscious consumers.
As the industry continues to evolve, Range Beauty is well-positioned to lead the way towards a more inclusive and equitable future for beauty.
FAQs
What is Range Beauty?
Range Beauty is a clean beauty brand that offers high-quality makeup products for all skin tones, with a special focus on those with deeper complexions. Their products are made with clean ingredients and are cruelty-free.
What products does Range Beauty offer?
Range Beauty offers a variety of makeup products, including foundation, concealer, powder, bronzer, blush, highlighter, and lip products. Their True Intentions Hydrating Foundation is especially popular for its wide shade range and hydrating formula.
Where can I buy Range Beauty products?
You can purchase Range Beauty products directly from their website or from select retailers like Ulta Beauty.
What is Range Beauty’s mission?
Range Beauty’s mission is to provide high-quality, inclusive makeup options for all skin tones, with a focus on those with deeper complexions who have historically been underserved by the beauty industry.
How did Range Beauty do on Shark Tank?
Range Beauty secured a deal on Shark Tank Season 13 with Emma Grede and Lori Greiner, who invested $150,000 for 20% equity in the company. This investment has helped Range Beauty expand its product line and reach a wider audience.
The Bottom Line
Range Beauty’s appearance on Shark Tank and their subsequent success is a testament to the growing demand for inclusive beauty. Their commitment to creating high-quality, clean makeup for all skin tones has resonated with consumers and positioned them as a leader in the movement towards a more diverse and inclusive beauty industry.
