What is Ready, Set, Food! and how did it fare on Shark Tank Season 11? Ready, Set, Food! is a company that offers a system for early allergen introduction in babies to reduce the likelihood of developing food allergies. They appeared on Season 11 of Shark Tank seeking $350,000 for 7% equity. They successfully secured a deal with Mark Cuban for $350,000 for 10% equity. Cuban’s investment was contingent on the company donating products to low-income families.
Summary
- Ready, Set, Food! is a company focused on early allergen introduction in babies.
- They appeared on Shark Tank Season 11, Episode 12.
- They secured a deal with Mark Cuban for $350,000 for 10% equity.
- The company has since expanded its product line and distribution channels.
- Ready, Set, Food! is now available at major retailers like Target, Walmart, and Kroger.
Ready, Set, Food! Shark Tank Update | Shark Tank Season 11
Food allergies are a rising concern, affecting millions of children worldwide. These allergies can cause a range of reactions, from mild discomfort to life-threatening anaphylaxis.
Parents often face anxiety and uncertainty when introducing new foods to their babies, worried about potential allergic reactions.
A Proactive Approach
Emerging research suggests that early introduction of allergens to infants may actually help prevent food allergies.
By gradually exposing babies to potential allergens like peanuts, milk, and eggs, their immune systems can learn to tolerate these foods, reducing the risk of developing allergies later in life.
Ready, Set, Food!: A Shark Tank Success Story
Ready, Set, Food! offers a convenient and safe system for early allergen introduction. The company appeared on Season 11 of Shark Tank, capturing the attention of the Sharks and viewers alike with their innovative approach to allergy prevention.
1. The Pitch
| Entrepreneurs | Daniel Zakowski, Dr. Andrew Leitner, Dr. Katie Marks-Cogan |
|---|---|
| Business | Ready, Set, Food! (Early allergen introduction system) |
| Ask | $350,000 for 7% equity |
| Deal | $350,000 for 10% equity |
| Sharks | Mark Cuban |
| Season | Season 11 |
| Original Air Date | May 8, 2020 |
| Website | Ready, Set, Food! |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Founders and Their Mission
Ready, Set, Food! was founded by parents and doctors who experienced the challenges of food allergies firsthand.
Driven by a passion to help other families, they developed a system to make early allergen introduction simple and accessible.
Their mission is to empower parents to take a proactive approach in reducing their children’s risk of developing food allergies.
3. The Ready, Set, Food! System: How it Works
The Ready, Set, Food! system utilizes a three-stage process:
- Stage 1 (4-6 months): Introduces peanut protein in gradually increasing amounts, mixed with breast milk or formula.
- Stage 2 (6-7 months): Adds milk and egg proteins to the mix.
- Stage 3 (7+ months): Incorporates other common allergens like cashews, almonds, and walnuts through their organic oatmeal.
This gradual and controlled introduction allows babies’ immune systems to build tolerance over time. The system is designed to be easy to use, with pre-measured packets of allergen powders that can be mixed into baby’s food.
Ready, Set, Food! After Shark Tank
Ready, Set, Food!’s appearance on Shark Tank served as a significant catalyst for growth. Mark Cuban’s investment and guidance, coupled with increased visibility, helped the company expand its reach and impact.
1. Product Line Expansion: Beyond the Basics
Initially, Ready, Set, Food! focused primarily on its core system of allergen powders for infants.
However, recognizing the need for ongoing allergen exposure, the company has expanded its product line. They now offer:
- Organic Oatmeal: This oatmeal incorporates eight common allergens, providing a convenient breakfast option for babies already eating solids.
- Organic Puffs: These tasty snacks are designed for babies 8 months and older, offering another way to maintain allergen exposure.
- Organic Oat & Fruit Bars: Aimed at toddlers and older children, these bars contain multiple allergens in every bite and come in kid-friendly flavors.
2. Distribution and Availability
Since appearing on Shark Tank, Ready, Set, Food! has significantly increased its distribution channels. The products are now readily available at major retailers across the United States, including:
- Target
- Walmart
- Kroger
- Wegmans
- Meijer
This wider availability makes it easier for families to access the system and incorporate it into their children’s diets.
3. Partnerships and Initiatives
Ready, Set, Food! actively engages in partnerships and initiatives to raise awareness about early allergen introduction. They have collaborated with:
- Providence: A leading healthcare provider, to educate families and medical professionals about allergy prevention.
- Daniel Tiger’s Neighborhood: A popular children’s show, to create co-branded packaging and promote the importance of early allergen introduction.
These efforts help to reach a broader audience and empower more parents to take a proactive approach to their children’s health.
4. The Impact of Ready, Set, Food!
Ready, Set, Food! has emerged as a leader in the field of early allergen introduction. Their commitment to research, education, and accessible products has made a significant impact on families and the medical community.
1. Clinical Research and Effectiveness
The Ready, Set, Food! system is grounded in scientific research. The company cites multiple studies that support the effectiveness of early allergen introduction in reducing the risk of developing food allergies.
They also conduct their own research to further validate their approach and contribute to the growing body of knowledge in this area.
2. Parent Testimonials and Success Stories
Countless parents have shared positive experiences with Ready, Set, Food! Many report feeling empowered by the system, appreciating its ease of use and the peace of mind it provides.
Success stories highlight how the system has helped children successfully incorporate allergens into their diets, avoiding the development of food allergies.
3. Future Goals and Developments
Ready, Set, Food! continues to innovate and expand its impact. The company’s future goals include:
- Further research: Conducting additional studies to explore the long-term effects of early allergen introduction and identify new strategies for allergy prevention.
- Product development: Creating new products to meet the evolving needs of families, potentially including options for different age groups and dietary restrictions.
- Advocacy: Working with healthcare providers and policymakers to promote early allergen introduction as a standard of care for all infants.
By staying at the forefront of research and development, Ready, Set, Food! aims to create a future where food allergies are less prevalent and families can enjoy mealtimes without worry.
FAQs
When should I start using Ready, Set, Food!?
You can start introducing allergens to your baby as early as 4 months of age. Ready, Set, Food! is designed to be incorporated alongside breast milk or formula feeding.
My baby already has a food allergy. Can I still use Ready, Set, Food!?
It’s important to consult with your pediatrician if your baby has a diagnosed food allergy. They can advise you on the best course of action and whether Ready, Set, Food! is appropriate for your child’s individual needs.
Where can I purchase Ready, Set, Food!?
Ready, Set, Food! is available online through their website and at major retailers like Target, Walmart, Kroger, and more.
Is Ready, Set, Food! organic?
Yes, many of their products, including the oatmeal, puffs, and oat & fruit bars are certified organic.
Are there any side effects to early allergen introduction?
While most babies tolerate early allergen introduction well, some may experience mild reactions like rash or digestive upset. It’s important to follow the recommended guidelines and consult with your pediatrician if you have any concerns.
The Bottom Line
Ready, Set, Food! has revolutionized the way parents approach food allergies. By providing a safe, convenient, and research-backed system for early allergen introduction, they are empowering families to take control of their children’s health.
With a growing product line, widespread availability, and a commitment to education, Ready, Set, Food! is making a real difference in the lives of countless families. If you’re a parent looking to reduce your child’s risk of developing food allergies, Ready, Set, Food! offers a proactive and promising solution.
