What is the Shower Toga and what problem does it solve? The Shower Toga is a privacy product designed for changing, showering, and redressing in public places. It’s essentially a wearable shower curtain that allows people to maintain privacy while cleaning up after outdoor activities like mud runs or races. It addresses the issue of limited privacy in public showers or outdoor settings.
Summary
- Shower Toga is a privacy product for showering and changing in public.
- It was featured on Shark Tank Season 10, where Kressa Peterson secured a deal with Alli Webb and Mark Cuban for $80,000 for 40% equity.
- The company is still in business and generating revenue.
- They expanded their product line to include Shower to Go, a portable shower nozzle.
- During the COVID-19 pandemic, they offered discounts to frontline workers.
Shower Toga Shark Tank Update | Shark Tank Season 10
What is Shower Toga?
The Shower Toga is a simple but clever product designed to give you privacy when you need to change clothes or shower in public.
Imagine a portable shower curtain you can wear! It’s made from a lightweight, water-resistant fabric. You can use it at the beach, campground, race events, or anywhere you might need a bit more privacy.
The Problem It Solves
Many outdoor activities leave you sweaty, muddy, or sandy. Rinsing off is important, but public showers or changing areas aren’t always private.
Shower Toga solves this by giving you a way to change and shower without feeling exposed. This is helpful for people who enjoy activities like:
- Obstacle course races
- Mud runs
- Camping
- Beach trips
- Swimming
Shower Toga on Shark Tank
1. Kressa Peterson’s Pitch
Kressa Peterson, the inventor of Shower Toga, appeared on Shark Tank seeking an investment to help grow her business.
Here’s a breakdown of her pitch:
| Entrepreneur | Kressa Peterson |
|---|---|
| Business | Shower Toga |
| Ask | $80,000 for 33% equity |
| Deal | $80,000 for 40% equity |
| Sharks | Mark Cuban and Alli Webb |
| Season – Episode | Season 10 – Episode 16 |
| Original Air Date | March 10, 2019 |
| Website | Shower Toga |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Deal with Mark Cuban and Alli Webb
Mark Cuban and Alli Webb, impressed by Kressa’s pitch and the product’s potential, teamed up to offer her $80,000 for 40% equity in Shower Toga.
Kressa accepted their offer. This partnership gave Shower Toga access to valuable business expertise and resources, helping the company expand its reach and product line.
Shower Toga Products
1. Shower Toga: Features and Benefits
The Shower Toga itself is the company’s flagship product. It’s designed with practicality and user comfort in mind. Here are some of its key features:
- Privacy: This is the main purpose of the Shower Toga. It gives you a private space to change clothes and shower, even when you’re in a public or open area.
- Lightweight and Portable: Made from a lightweight nylon fabric, it folds up easily for packing and carrying. It’s perfect for throwing in a backpack or suitcase.
- Water-Resistant: The fabric is designed to repel water, keeping you dry while you change or shower.
- Durable: The Shower Toga is made to last. It can withstand regular use and washing.
- Easy to Use: It’s simple to put on and take off, with adjustable straps for a secure fit.
- Pockets: Some versions have pockets for holding soap, shampoo, or other small items.
2. Shower to Go: Portable Shower Solution
Shower Toga also offers a handy companion product called “Shower to Go.” This is a small, portable showerhead that you can attach to a water bottle or hydration pack. It allows you to have a shower even when there’s no plumbing available.
Here’s why it’s useful:
- Convenience: You can have a shower anywhere, anytime.
- Versatility: Great for camping, hiking, or even rinsing off at the beach.
- Easy to Use: Simply attach it to a water source and you’re ready to go.
- Compact and Lightweight: Easy to pack and carry along with your Shower Toga.
Together, the Shower Toga and Shower to Go make a great combination for anyone who enjoys outdoor activities and wants to stay clean and refreshed while on the go.
Shower Toga Update
1. Company Growth and Revenue
Since appearing on Shark Tank, Shower Toga has continued to grow. The partnership with Mark Cuban and Alli Webb has helped the company reach a wider audience.
While exact revenue figures are not publicly available, it’s clear that Shower Toga is still operating and generating sales. They’ve expanded their product line and focused on online sales.
2. Impact of the COVID-19 Pandemic
The COVID-19 pandemic presented challenges for many businesses, and Shower Toga was no exception. However, the company adapted by:
- Offering discounts to frontline workers: Shower Toga showed their support for healthcare professionals and other essential workers by providing their products at reduced prices.
- Focusing on online sales: With many in-person events canceled, Shower Toga likely shifted their focus to online sales and marketing.
Where to Buy Shower Toga
1. Online Availability
Shower Toga products are readily available for purchase online:
- Company Website: You can buy directly from the official Shower Toga website.
- Amazon: Shower Toga products are also sold on Amazon, offering customer reviews and convenient shipping options.
2. Partnerships and Retailers
While primarily an online business, Shower Toga may also have partnerships with:
- Outdoor event organizers: They might sell their products at obstacle course races, mud runs, and other outdoor events.
- Specialty retailers: Some sporting goods stores or outdoor recreation retailers may carry Shower Toga products.
Future of Shower Toga
Shower Toga appears to be a stable company with a unique product. Here are some potential areas for future growth:
- Expanding the product line: They could introduce new colors, sizes, or variations of the Shower Toga.
- Developing accessories: They could offer additional products that complement the Shower Toga, such as towels, toiletry bags, or changing mats.
- Targeting new markets: Shower Toga could explore opportunities in markets like camping, hiking, and beach activities.
- Increasing brand awareness: Continued marketing efforts could help Shower Toga become a more recognized name in the outdoor recreation industry.
Overall, Shower Toga has a good foundation for continued success. By focusing on innovation, customer needs, and smart marketing, they can solidify their place in the market for portable privacy solutions.
FAQs
How much does a Shower Toga cost?
The price can vary depending on the model and any current sales, but generally, a Shower Toga costs around $35.
Where can I buy a Shower Toga?
You can purchase Shower Togas directly from their website or from online retailers like Amazon.
Is the Shower Toga only for women?
No, the Shower Toga is designed for both men and women. It comes in various sizes to ensure a comfortable fit for everyone.
What if I need to use the restroom while wearing a Shower Toga?
The Shower Toga is designed with convenience in mind. It has side access openings that allow you to use the restroom without having to remove the entire garment.
Can I use the Shower Toga indoors?
Absolutely! While it’s ideal for outdoor activities, you can also use it indoors if you need extra privacy in shared bathrooms or changing areas.
How do I clean my Shower Toga?
Shower Togas are typically made from easy-to-clean, machine-washable materials. Just follow the care instructions on the tag.
The Bottom Line
The Shower Toga is a practical and innovative solution for anyone who needs privacy while showering or changing clothes in public spaces. It’s a great product for outdoor enthusiasts, campers, athletes, and anyone who values convenience and discretion.
Although the COVID-19 pandemic presented some challenges, Shower Toga has continued to grow and adapt. With its unique product and strong online presence, the company seems well-positioned for future success. If you’re looking for a way to enhance your privacy and comfort on the go, the Shower Toga is definitely worth considering.
