Did Souper Cubes secure an investment on Shark Tank Season 12? Yes, Souper Cubes successfully secured an investment on Shark Tank Season 12. They received $400,000 for a 5% stake in their company from Lori Greiner.
Summary
- Souper Cubes appeared on Shark Tank Season 12 seeking $400,000 for 5% equity.
- They impressed the Sharks with their innovative silicone trays designed for freezing food in perfect portions.
- Lori Greiner offered them the full amount for the requested equity.
- The deal was accepted, and Souper Cubes received a $400,000 investment from Lori Greiner.
- This investment likely helped Souper Cubes expand their business and reach a wider audience.
Souper Cubes Shark Tank Update | Shark Tank Season 12
In a world where food waste is a pressing concern and meal prepping is a growing trend, Souper Cubes emerged as an innovative solution.
These silicone trays, designed for freezing food in perfect portions, address the common frustrations of bulky ice cube trays and unevenly frozen leftovers.
With their commitment to reducing food waste and simplifying meal preparation, Souper Cubes caught the attention of both home cooks and the Sharks on Shark Tank.
Shark Tank Season 12 Appearance
The founders of Souper Cubes stepped into the Shark Tank during its 12th season, hoping to secure an investment that would help them expand their reach and impact.
Their appearance on the show provided a platform to showcase their product’s ingenuity and potential to revolutionize the way people freeze and store food.
The Souper Cubes Pitch
1. The Pitch
| Entrepreneurs | Jake Sendowski and Michelle Sendowski |
|---|---|
| Business | Souper Cubes |
| Ask | $400,000 for 5% equity |
| Deal | $400,000 for 5% equity |
| Sharks | Lori Greiner |
| Season | Season 12 |
| Original Air Date | February 12, 2021 |
| Website | Souper Cubes |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Problem
The Sendowskis highlighted the widespread problem of food waste, emphasizing how much food ends up in landfills due to improper storage and freezing.
They also pointed out the limitations of traditional ice cube trays, which are often too small for freezing larger portions and can be difficult to remove frozen cubes from.
3. The Solution
Souper Cubes presented a simple yet effective solution to these challenges. Their silicone trays are designed with larger compartments, perfect for freezing individual portions of soups, stews, sauces, and even baby food.
The flexible silicone material makes it easy to pop out frozen cubes, and the trays are dishwasher and microwave safe for added convenience.
4. The Product Demonstration
During their pitch, the Sendowskis demonstrated how easy it is to use Souper Cubes. They filled the trays with various foods, froze them, and then effortlessly removed the perfectly portioned cubes.
This visual demonstration effectively showcased the product’s functionality and user-friendliness.
The Shark Tank Deal
1. The Sharks’ Questions and Concerns
As with any Shark Tank pitch, the entrepreneurs behind Souper Cubes faced a barrage of questions and concerns from the Sharks.
Some Sharks questioned the product’s uniqueness and whether it could truly stand out in a crowded market.
Others raised concerns about the company’s sales figures and its ability to scale production to meet potential demand.
The Sendowskis, however, remained composed and confident, addressing each question with clarity and enthusiasm.
2. Lori Greiner’s Offer
Recognizing the product’s potential and the entrepreneurs’ passion, Lori Greiner, known as the “Queen of QVC,” stepped forward with an offer. She proposed investing $400,000 in exchange for a 5% stake in the company.
This offer aligned perfectly with the Sendowskis’ initial ask, validating their valuation of the company and demonstrating Greiner’s belief in their vision.
3. The Accepted Deal
Without hesitation, the Sendowskis accepted Greiner’s offer, sealing the deal with a handshake.
This investment not only provided them with the capital they needed to grow their business but also granted them access to Greiner’s vast expertise and network in the retail industry.
With Greiner’s support, Souper Cubes was poised to take the next step in its journey toward becoming a household name.
Souper Cubes After Shark Tank
1. Business Growth and Expansion
The Shark Tank effect was immediate and profound for Souper Cubes. With Lori Greiner’s backing and the national exposure from the show, their sales skyrocketed.
This allowed them to rapidly expand their production capabilities and distribution network. Souper Cubes became available in major retail stores across the country, reaching a much wider audience.
2. Product Development and Innovation
The investment and newfound success didn’t make Souper Cubes complacent. They continued to innovate, expanding their product line to include various sizes and shapes of trays to cater to different needs.
They also introduced new colors and accessories, enhancing the overall user experience.
3. Customer Reviews and Feedback
Souper Cubes garnered overwhelmingly positive reviews from customers. People praised the product’s practicality, durability, and ease of use.
The company’s commitment to reducing food waste also resonated with many environmentally conscious consumers. The positive feedback further fueled the brand’s growth and solidified its position in the market.
The Impact of Shark Tank on Souper Cubes
The Shark Tank experience proved to be a turning point for Souper Cubes. It catapulted them from a promising startup to a recognized brand with national distribution.
The exposure and credibility gained from the show opened doors to new opportunities and partnerships.
Lori Greiner’s mentorship and guidance were invaluable in navigating the complexities of the retail landscape.
The Shark Tank effect not only boosted sales but also instilled confidence in the company’s vision and potential.
The Future of Souper Cubes
With a strong foundation built on innovation, quality, and customer satisfaction, the future looks bright for Souper Cubes. They continue to expand their product line and explore new markets.
Their commitment to sustainability and reducing food waste resonates with an increasingly conscious consumer base.
As they continue to grow and evolve, Souper Cubes is poised to remain a leader in the food storage industry, inspiring people to embrace smarter and more sustainable food practices
FAQs
1. What are Souper Cubes made of?
Souper Cubes are made from 100% food-grade silicone, which is BPA-free and safe for use in the freezer, microwave, and dishwasher.
2. Are Souper Cubes dishwasher safe?
Yes, Souper Cubes are dishwasher safe, making cleanup quick and easy.
3. Where can I buy Souper Cubes?
Souper Cubes are available for purchase on their official website, as well as on major online retailers like Amazon and in select retail stores across the United States.
The Bottom Line
Souper Cubes’ success story exemplifies the power of innovation and the impact that Shark Tank can have on a burgeoning business. Their simple yet effective solution to a common problem resonated with consumers and investors alike.
The company’s dedication to quality, sustainability, and customer satisfaction has solidified its place in the market. With continued growth and innovation on the horizon, Souper Cubes is a brand to watch in the years to come.
