What is Soupergirl All Natural Soup and what happened to the company after their appearance on Shark Tank Season 10? Soupergirl is a company that makes all-natural, vegan, and kosher soup meals. They appeared on Shark Tank Season 10 seeking $500,000 for 10% equity in their company. Despite not securing a deal with the sharks, Soupergirl has continued to grow and thrive. Their soups are now available in major retailers such as Costco, Whole Foods, Kroger, Amazon Fresh, and Harris Teeter.
Summary
- Soupergirl, a company making healthy, vegan soup, appeared on Shark Tank Season 10.
- The founders, Marilyn and Sara Polin, asked for $500,000 for 10% equity.
- They did not receive a deal from any of the sharks due to concerns about low-profit margins.
- Despite this, Soupergirl has continued to grow and succeed after Shark Tank.
- The company’s revenue has increased significantly, and their soups are now available in major retailers across the US.
Soupergirl All Natural Soup Shark Tank Update | Shark Tank Season 10
Soupergirl is a company that creates delicious and healthy soups. They focus on using all-natural ingredients and making their soups vegan and kosher.
The company was featured on Season 10 of Shark Tank. Founders Marilyn and Sara Polin, a mother-daughter duo, hoped to secure an investment to help their business grow.
While they didn’t get a deal on the show, Soupergirl has continued to find success.
Soupergirl’s Shark Tank Pitch
1. The Pitch
| Entrepreneurs | Sara Polin and Marilyn Polin |
|---|---|
| Business | Healthy soup alternative |
| Ask | $500,000 for 10% equity |
| Deal | No deal |
| Sharks | Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, Matt Higgins |
| Season – Episode | Season 10 – Episode 3 |
| Original Air Date | October 14, 2018 |
| Website | Soupergirl |
| Key Points of Pitch |
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| Why Sharks Declined |
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2. The Founders and Their Mission
Sara and Marilyn Polin started Soupergirl with a simple goal: to make healthy and delicious soups accessible to everyone. They believe that good food can be good for you too.
Their soups are packed with fresh vegetables and are free of artificial ingredients. They wanted to provide a nutritious alternative to the many unhealthy soup options on the market.
3. The Ask and the Sharks’ Response
The Polins entered the Shark Tank seeking $500,000 in exchange for a 10% stake in their company. They aimed to use this investment to expand their operations and reach a wider audience.
While the Sharks were impressed with the taste of the soups and the company’s growth, they ultimately declined to invest.
Their main concerns were the low-profit margins and the challenges of scaling up production while maintaining quality.
Why Soupergirl Didn’t Get a Deal
Despite the Sharks’ initial interest in Soupergirl, the Polins ultimately left the Tank without an investment. A few key factors contributed to this outcome.
1. Concerns about Profit Margins
One of the biggest concerns for the Sharks was Soupergirl’s low-profit margin. The company was making a 5% profit on its sales, which is relatively low for the food industry.
The Sharks worried that this would make it difficult for the company to scale and become truly profitable.
They suggested finding a co-packer to help reduce production costs, but Sara was hesitant, believing it would compromise the quality of their soups.
2. The Souper Meals Plan
Another point of contention was Soupergirl’s “Souper Meals Plan,” a soup cleanse program. While the Sharks saw potential in the idea, they were unconvinced that it was a sustainable strategy for nationwide expansion.
They felt the company should focus on its core product – the soups – and improve its profitability before venturing into new offerings.
Essentially, the Sharks felt that Soupergirl needed to refine its business model and improve its financial performance before it would be an attractive investment opportunity.
Soupergirl After Shark Tank
Even though they didn’t secure a Shark Tank deal, Soupergirl has thrived since their appearance on the show. They prove that with hard work and dedication, businesses can succeed even without the boost of a Shark’s investment.
1. Increased Revenue and Expansion
Since their time in the Tank, Soupergirl has experienced significant growth. Their revenue has increased substantially, and they’ve expanded their distribution significantly.
They’ve managed to get their products on the shelves of major retailers across the United States.
This has allowed them to reach a much larger customer base and share their passion for healthy soups with more people.
2. Where to Buy Soupergirl Soups Today
If you’re interested in trying Soupergirl’s delicious and nutritious soups, you have several options. You can find their products at a variety of retailers, including:
- Whole Foods Market: A popular grocery store known for its focus on natural and organic foods.
- Costco: A membership-only warehouse club that offers bulk discounts on a wide range of products.
- Kroger: One of the largest supermarket chains in the United States.
- Amazon Fresh: A grocery delivery service offered by Amazon.
- Harris Teeter: A supermarket chain primarily located in the southeastern United States.
You can also order Soupergirl soups directly from their website and have them delivered to your door. This is a great option if you don’t live near a store that carries their products.
FAQs
What makes Soupergirl soups different from other soups?
Soupergirl soups are all-natural, vegan, and kosher. They are made with fresh, high-quality ingredients and contain no artificial additives. They focus on providing healthy and flavorful soups that are good for you and the planet.
Are Soupergirl soups gluten-free?
Many Soupergirl soups are gluten-free. You can check the ingredient list on each soup to be sure. They also clearly label their gluten-free options on their website and packaging.
Do I need to refrigerate Soupergirl soups?
Yes, Soupergirl soups need to be refrigerated. If you order them online, they will arrive with ice packs to keep them cold. Once you receive them, be sure to store them in your refrigerator.
How long do Soupergirl soups last in the refrigerator?
Soupergirl soups typically last for 3-5 days in the refrigerator. Always check the “best by” date on the container.
Can I freeze Soupergirl soups?
Yes, you can freeze Soupergirl soups to enjoy them later. It’s best to freeze them in airtight containers to maintain their quality.
The Bottom Line
Soupergirl’s journey is a testament to the power of perseverance and a commitment to quality. Despite facing challenges and setbacks, they have built a successful business by focusing on their passion for creating delicious and healthy soups. Their story is an inspiration to aspiring entrepreneurs and a reminder that success is possible even without the support of a Shark Tank investor.
