What are Swoveralls? Swoveralls are overalls made from comfortable sweatpants material, designed for both men and women. They were created by Kyle Bergman, who was looking for a comfortable and stylish alternative to traditional overalls.

Swoveralls Shark Tank Update | Shark Tank Season 10

What are Swoveralls?

Swoveralls are exactly what they sound like: overalls made from the same soft, comfy material as your favorite sweatpants.

They’re designed to be both stylish and comfortable, perfect for lounging around the house or heading out for a casual day.

Available in a variety of colors and patterns, Swoveralls are made for both men and women.

The Story Behind Swoveralls

The idea for Swoveralls came from Kyle Bergman, a fashion industry veteran. He simply wanted a pair of sweatpants overalls for himself but couldn’t find any made for men.

So, he used his experience and connections to create his own. Bergman launched Swoveralls through successful crowdfunding campaigns, raising enough money to get his business off the ground.

He was determined to build a sustainable and ethical company, focusing on eco-friendly materials and supporting charitable causes.

Swoveralls on Shark Tank

1. The Pitch

Bergman appeared on Season 10 of Shark Tank, hoping to secure an investment to help Swoveralls grow.

Here’s a breakdown of his pitch:

Entrepreneur	Kyle Bergman
Business	Swoveralls
Ask	$150,000 for 15% equity
Deal	No deal
Sharks	Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner, Daymond John
Season – Episode	Season 10 – Episode 20
Original Air Date	April 21, 2019
Website	Swoveralls
Key Points of Pitch	$230,000 in sales Strong profit margins Desire to expand into kids’ sizes and new product lines
Why Sharks Declined	Concerns about Swoveralls being a passing fad Limited market appeal

2. The Sharks’ Response

The Sharks were initially impressed with Swoveralls’ sales figures and profit margins. They liked the product’s comfort and unique concept.

However, they expressed concerns about the long-term viability of the business.

3. Why No Deal?

Ultimately, the Sharks didn’t believe Swoveralls had mass-market appeal. They saw it as a niche product with a limited customer base.

They worried that sweatpants overalls were a trend that might fade quickly. Despite recognizing the company’s early success, they weren’t convinced it would achieve sustained growth.

Swoveralls After Shark Tank

1. Business Growth and Expansion

Despite not getting a deal on Shark Tank, Kyle Bergman didn’t give up on Swoveralls. He used the exposure from the show to boost his brand’s visibility.

He continued to improve his website and online store, making it easier for customers to find and buy his products.

Bergman also focused on expanding his reach through social media and online advertising.

2. Product Line Development

Bergman wisely expanded the Swoveralls product line. He introduced new colors, patterns, and styles to appeal to a wider range of customers.

He also added new products, like Swovie Shorts (sweatpants shorts) and Kids Swoveralls, to cater to different needs and demographics.

This diversification helped attract new customers and keep the brand fresh and exciting.

3. Financial Performance

Perhaps the most impressive part of the Swoveralls story is its financial success after Shark Tank. Despite the Sharks’ doubts, the company has thrived.

By November 2023, Swoveralls was generating an estimated $4 million in annual revenue.

This demonstrates that with dedication, a good product, and smart business strategies, it’s possible to achieve significant growth even without securing investment on the show.

The Swoveralls Brand Today

1. Where to Buy Swoveralls

You can purchase Swoveralls directly from the company website. They offer a wide selection of colors, styles, and sizes for both adults and kids.

You can also find Swoveralls on Amazon, which provides another convenient option for shoppers.

2. Social Media Presence

Swoveralls maintains an active presence on social media platforms like Facebook and Instagram.

They use these channels to connect with customers, showcase new products, and share fun content. This helps build a community around the brand and keeps Swoveralls top-of-mind for consumers.

3. Customer Reviews and Testimonials

Swoveralls have generally received positive feedback from customers. People appreciate the comfort and uniqueness of the product.

Many reviewers highlight the quality of the materials and construction. Positive customer reviews and testimonials help build trust and credibility for the brand, encouraging others to give Swoveralls a try.

FAQs

Are Swoveralls only for lounging around?

While they’re definitely comfy enough for lounging, Swoveralls can be worn for much more! They’re great for casual outings, running errands, or even light activities like hiking or biking.

Are Swoveralls true to size?

Generally, yes. However, it’s always a good idea to check the sizing chart on the Swoveralls website to ensure the best fit. They offer a range of sizes to accommodate different body types.

How do I wash my Swoveralls?

Swoveralls are easy to care for. Simply machine wash them in cold water and tumble dry on low. Avoid using bleach or ironing them, as this could damage the fabric.

Are Swoveralls good for all seasons?

Swoveralls come in different weights and fabrics. They offer lighter-weight options for warmer weather and heavier-weight options for colder climates. This makes them a versatile choice year-round.

Do Swoveralls have pockets?

Yes! Swoveralls have a convenient interior pocket to keep your valuables safe.

The Bottom Line

Swoveralls is a great example of a brand that found success despite facing rejection on Shark Tank. Kyle Bergman’s dedication to creating a quality product, combined with his smart business decisions, has led to impressive growth. Swoveralls proves that with passion, perseverance, and a bit of creativity, it’s possible to achieve your entrepreneurial dreams.