What is the Ta-Ta Towel and how did it fare on Shark Tank Season 10? The Ta-Ta Towel is a moisture-wicking towel designed to address breast sweat. Erin Robertson, the creator, appeared on Shark Tank Season 10 seeking $200,000 for 10% equity. She ultimately secured a deal with Lori Greiner for $200,000 for 40% equity. The company remains successful today, having expanded its product line beyond the original towel to include tube tops, pajamas, robes, and hair towels.
Summary
- Erin Robertson pitched Ta-Ta Towel, a sweat-absorbing towel bra, on Shark Tank Season 10.
- She asked for $200,000 for 10% equity, valuing the company at $2 million.
- Lori Greiner invested $200,000 for 40% equity.
- The company is still in business and has expanded its product line.
- Products are sold on their website and Amazon.
Ta-Ta Towel Shark Tank Update | Shark Tank Season 10
What is the Ta-Ta Towel?
The Ta-Ta Towel is a simple yet ingenious product designed to provide relief from the discomfort of breast sweat. It’s essentially a soft, absorbent towel that’s worn like a bra.
This unique design allows it to wick away moisture, keeping you cool and dry, especially during hot weather, after a shower, or while working out.
Ta-Ta Towel on Shark Tank Season 10
1. Erin Robertson’s Pitch
Erin Robertson, the creator of Ta-Ta Towel, stepped into the Shark Tank in Season 10, Episode 2. She was confident and passionate about her product, demonstrating its functionality and highlighting its potential. Here’s a breakdown of her pitch:
| Entrepreneur | Erin Robertson |
|---|---|
| Business | Ta-Ta Towel |
| Ask | $200,000 for 10% equity |
| Deal | $200,000 for 40% equity |
| Shark | Lori Greiner |
| Season – Episode | Season 10 – Episode 2 |
| Original Air Date | October 14, 2018 |
| Website | Ta-Ta Towel |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. The Sharks’ Reactions
The Sharks were initially intrigued by the Ta-Ta Towel, with some even trying it on (over their clothes, of course!). They were impressed by Erin’s sales figures and the product’s unique design.
However, some concerns were raised about the company’s valuation and reliance on a single viral moment for a significant portion of its sales.
Mark Cuban, Robert Herjavec, Kevin O’Leary, and Barbara Corcoran ultimately decided not to invest, citing concerns about the company’s long-term growth strategy and profit projections.
3. Lori Greiner’s Investment
Lori Greiner, known as the “Queen of QVC,” saw the potential in Ta-Ta Towel. She recognized the product’s appeal to a wide audience and its potential for expansion into different product lines.
While Erin initially sought a smaller equity stake, she ultimately accepted Lori’s offer of $200,000 for 40% equity. This partnership proved to be a wise decision, as Lori’s expertise and resources helped Ta-Ta Towel reach new heights.
Ta-Ta Towel Update
1. Product Line Expansion
Since appearing on Shark Tank, Ta-Ta Towel has significantly expanded its product offerings. Initially, the company solely focused on the original Ta-Ta Towel, a towel bra designed to combat breast sweat.
However, recognizing the need for more diverse options, Erin Robertson cleverly expanded the line to include:
- Tube top versions: Providing a more casual and versatile option for everyday wear.
- Pajama shorts and robes: Extending the comfort and functionality of the Ta-Ta Towel to sleepwear.
- Hair towels: Offering a practical solution for drying hair quickly and efficiently.
This expansion has allowed Ta-Ta Towel to cater to a wider range of needs and preferences, increasing its appeal and market reach.
2. Sales and Revenue
While exact figures are not publicly available, it’s evident that Ta-Ta Towel continues to thrive. The company’s expansion into new product lines has likely boosted sales and revenue.
Moreover, the brand’s strong online presence and active social media engagement suggest a loyal customer base and consistent sales.
The Ta-Ta Towel is available for purchase on the company’s website and through major online retailers like Amazon, further contributing to its sales and revenue generation.
3. Social Media Presence
Ta-Ta Towel maintains a vibrant and engaging social media presence, particularly on Instagram. The brand utilizes this platform to:
- Showcase its products: Highlighting the variety of colors, styles, and uses of Ta-Ta Towels.
- Connect with customers: Responding to comments, answering questions, and fostering a sense of community.
- Run promotions and contests: Driving engagement and generating excitement around the brand.
This active social media strategy has helped Ta-Ta Towel build brand awareness, cultivate customer loyalty, and drive sales.
Where to Buy Ta-Ta Towel Products
You can purchase Ta-Ta Towel products directly from their website. This allows you to browse their full range of products, including their newest releases and any special offers they may have.
You can also find Ta-Ta Towel products on Amazon. This can be a convenient option if you prefer Amazon’s shopping experience and delivery options.
The Future of Ta-Ta Towel
Ta-Ta Towel appears to have a bright future ahead. The company has demonstrated a strong ability to innovate and adapt to customer needs, as seen through its successful product line expansion.
With a loyal customer base, a strong online presence, and the continued support of Lori Greiner, Ta-Ta Towel is well-positioned for continued growth and success.
We can expect to see further product development and innovation from Ta-Ta Towel as they continue to address the needs of their target market and expand their reach.
FAQs
What is the Ta-Ta Towel made of?
Ta-Ta Towels are made with a blend of absorbent materials. The exact composition may vary depending on the specific product, but they typically feature a soft terry cloth exterior and a smooth, moisture-wicking liner.
How do I wash my Ta-Ta Towel?
It’s best to wash your Ta-Ta Towel in warm water and hang it to dry. This helps preserve the shape and absorbency of the towel.
What sizes are available?
Ta-Ta Towel offers a range of sizes to accommodate different bust sizes. It’s important to consult their size chart on their website to ensure the best fit.
Are Ta-Ta Towels only for after showering?
While they’re great for after showering, Ta-Ta Towels can be worn for various activities. They can provide comfort and relief from sweat during workouts, while lounging at home, or even under clothing on hot days.
Where can I learn more about Ta-Ta Towel?
You can visit their website for detailed product information, FAQs, and customer support.
The Bottom Line
The Ta-Ta Towel is a unique and innovative product that has effectively addressed a common problem for many women. Its success on Shark Tank and subsequent growth are a testament to its practicality and appeal.
With its expanded product line, strong online presence, and commitment to customer satisfaction, Ta-Ta Towel is poised to continue its success and empower women to feel more comfortable and confident in their everyday lives.
