What is Terra and how much did it secure on Shark Tank Season 11? Terra is an air-filled workout surface designed to increase muscle activation during exercise. In Season 11 of Shark Tank, the creators of Terra successfully secured a $300,000 investment from Lori Greiner in exchange for 22.5% equity in their company.
Summary
- Terra, an air-filled workout surface, appeared on Shark Tank Season 11.
- The company sought $300,000 for 15% equity.
- Lori Greiner invested $300,000 for 22.5% equity.
- Terra is designed to enhance muscle activation during workouts.
Terra Shark Tank Update | Shark Tank Season 11
Terra is a new workout surface that can help you get more out of your workouts. It’s an inflatable platform designed to create an unstable surface, forcing your body to engage more muscles for stability.
This instability leads to increased muscle activation, potentially making your workouts more effective. Think of it as a more dynamic and versatile balance board.
It’s portable, easy to inflate, and can be used for a wide range of exercises, from yoga and Pilates to strength training and rehabilitation.
Terra on Shark Tank Season 11
1. The Pitch
| Entrepreneurs | Greg Nigro and Michael Vila |
|---|---|
| Business | Terra-Core |
| Ask | $300,000 for 15% equity |
| Deal | $300,000 for 22.5% equity |
| Sharks | Lori Greiner |
| Season | Season 11 |
| Original Air Date | November 17, 2019 |
| Website | Terra-Core |
| Key Points of Pitch |
|
| Why Sharks Invested |
|
2. The Ask: $300,000 for 15% Equity
Greg Nigro and Michael Vila, the entrepreneurs behind Terra, entered the Shark Tank seeking $300,000 in exchange for a 15% stake in their company.
They were confident in their product and its potential to disrupt the fitness industry.
3. The Sharks’ Reactions
The Sharks were intrigued by Terra’s unique design and the potential benefits it offered.
However, some expressed skepticism about its market appeal and the valuation of the company.
4. Lori Greiner Takes the Bait
Lori Greiner, recognizing the product’s potential and the entrepreneurs’ passion, made an offer of $300,000 for 22.5% equity.
Greg and Michael, after a brief deliberation, accepted the deal, securing a valuable partnership with the “Queen of QVC.”
Terra: A Deep Dive
1. Benefits of Terra
Terra’s instability forces your body to work harder to maintain balance. This leads to:
- Increased muscle activation: Engage more muscles in your core, legs, and upper body during every exercise.
- Improved balance and coordination: Challenge your stability and enhance your body’s natural ability to stay balanced.
- Joint-friendly workouts: The air-filled surface provides cushioning, reducing stress on your joints.
- Versatility: Use Terra for a wide range of exercises, including strength training, yoga, Pilates, and rehabilitation.
- Portability: Lightweight and easy to inflate, making it perfect for home workouts or taking on the go.
2. Terra vs. Traditional Workout Surfaces
Traditional workout surfaces, like the floor or a standard exercise mat, provide a stable base. While this is fine for many exercises, it limits the engagement of stabilizing muscles.
Terra’s instability adds an extra dimension to your workouts, forcing your body to work harder and leading to better results.
3. Product Variations
Terra offers a variety of products to suit different needs and preferences:
- Terra-Core: The original and most versatile Terra product, ideal for a wide range of exercises.
- Terra-Core Home: A smaller and lighter version of the Terra-Core, perfect for home use.
- Terra-Core Pro: Designed for professional use in gyms and studios, featuring a more durable construction.
- Accessories: Terra also offers a range of accessories, such as handles, resistance bands, and workout DVDs, to further enhance your workouts.
Terra After Shark Tank
1. The Lori Greiner Effect
Partnering with Lori Greiner proved to be a game-changer for Terra. Lori’s expertise in product development, marketing, and retail, along with her vast network of resources, helped propel the company to new heights.
She provided valuable guidance on product refinement, packaging, and distribution, ensuring Terra reached a wider audience.
2. Sales and Growth
Terra experienced a significant surge in sales following its appearance on Shark Tank. The exposure from the show, combined with Lori’s influence, led to increased brand awareness and consumer interest.
The company reported a substantial boost in revenue and expanded its product line to cater to growing demand.
3. Customer Reviews and Testimonials
Terra has garnered largely positive reviews from customers. Users praise its versatility, effectiveness, and portability.
Many have reported experiencing improved muscle activation, balance, and core strength. Terra has also become a popular tool for rehabilitation and physical therapy.
4. Expanding the Brand: Terra’s Future Plans
Terra continues to innovate and expand its product offerings. The company is focused on developing new accessories and workout programs to enhance the user experience.
They are also exploring partnerships with fitness professionals and gyms to further integrate Terra into the broader fitness landscape.
Terra aims to become a leading name in functional fitness, providing people with the tools they need to achieve their health and wellness goals.
Is Terra Right For You?
1. Who Can Benefit from Using Terra?
Terra can benefit a wide range of individuals, regardless of their fitness level. Here are a few examples:
- Fitness enthusiasts: Enhance your workouts and challenge your muscles in new ways.
- Athletes: Improve your balance, core strength, and stability for better performance.
- Seniors: Increase stability and reduce the risk of falls.
- People recovering from injuries: Use Terra for rehabilitation exercises to rebuild strength and mobility.
- Office workers: Improve your posture and core strength while sitting at your desk.
2. Incorporating Terra into Your Fitness Routine
Terra is incredibly versatile and can be easily integrated into your existing workout routine.
- Strength training: Perform exercises like squats, lunges, and push-ups on Terra for an added challenge.
- Yoga and Pilates: Enhance your poses and improve your balance.
- Cardio: Use Terra for low-impact exercises like jumping jacks or mountain climbers.
- Stretching: Use Terra to deepen your stretches and improve flexibility.
3. Pricing and Where to Buy Terra Products
Terra products are available for purchase on the company’s website (terracorefitness.com) and through various online retailers like Amazon.
Prices vary depending on the specific product and any accessories included.
4. Tips for Maximizing Your Terra Experience
- Start slowly: If you’re new to Terra, start with basic exercises and gradually increase the difficulty.
- Use proper form: Maintain good posture and control throughout your movements.
- Inflate to the correct pressure: Proper inflation ensures optimal stability and comfort.
- Explore different exercises: Terra offers a wide range of exercise possibilities, so experiment and find what works best for you.
- Have fun! Terra can make your workouts more engaging and enjoyable.
FAQs
Is Terra durable enough for regular use?
Yes, Terra is made from high-quality materials designed to withstand regular use. It’s constructed with a strong, puncture-resistant PVC material and reinforced seams.
What types of exercises can be performed on Terra?
Terra is incredibly versatile! You can use it for a wide variety of exercises, including strength training (squats, lunges, push-ups), core work (planks, crunches), yoga, Pilates, balance training, and rehabilitation exercises.
How does Terra compare to other balance training tools?
Unlike traditional balance boards that often have a single point of instability, Terra offers a dynamic, multi-directional instability. This engages more muscles and provides a greater challenge for your balance and coordination. It’s also more versatile than a wobble board or BOSU ball, allowing for a wider range of exercises.
Can Terra be used for rehabilitation purposes?
Absolutely! Terra is a great tool for rehabilitation. Its instability helps strengthen muscles, improve balance, and increase joint stability, which can be beneficial for people recovering from injuries or surgeries.
Is there a warranty on Terra products?
Yes, Terra offers a lifetime warranty against manufacturer defects on their products. This demonstrates their confidence in the quality and durability of their products.
The Bottom Line
Terra is an innovative and versatile workout tool that can help you achieve your fitness goals. By adding an element of instability to your exercises, Terra increases muscle activation, improves balance, and enhances your overall workout experience. Whether you’re a fitness enthusiast, an athlete, or someone looking to improve their overall health and well-being, Terra offers a unique and effective way to challenge your body and achieve better results.
