What happened to The Frozen Farmers after their appearance on Shark Tank Season 11? The Frozen Farmers successfully secured a deal with Lori Greiner for $125,000 in exchange for 30% equity in their company. They produce premium dairy and gluten-free ice cream and sorbet using fresh, cosmetically imperfect fruit. Since their appearance on the show, they have expanded their distribution and continue to grow their business.
Summary
- The Frozen Farmers appeared on Shark Tank Season 11 seeking $125,000 for 20% equity.
- They make premium ice cream and sorbet using “ugly” fruit.
- Lori Greiner invested $125,000 for 30% equity.
- The company has expanded its distribution and product line since appearing on Shark Tank.
- The Frozen Farmers are successfully leveraging their Shark Tank appearance to grow their business.
The Frozen Farmers Shark Tank Update | Shark Tank Season 11
The Frozen Farmers is a family-owned business with a mission to reduce food waste and create delicious frozen treats.
They achieve this by using “ugly” fruit – produce that is perfectly good to eat but may be misshapen or blemished – to craft premium ice cream and sorbet.
This not only helps farmers sell fruit that might otherwise go to waste, but it also provides consumers with a sustainable and delicious dessert option.
The Frozen Farmers on Shark Tank
The Frozen Farmers appeared on Season 11 of Shark Tank, hoping to secure an investment to help them grow their business and expand their reach.
Their appearance on the show proved to be a pivotal moment for the company.
1. The Pitch
| Entrepreneurs | Katey Evans |
|---|---|
| Business | The Frozen Farmers – Premium ice cream and sorbet made from cosmetically imperfect fruit |
| Ask | $125,000 for 20% equity |
| Deal | $125,000 for 30% equity |
| Sharks | Lori Greiner |
| Season | Season 11 |
| Original Air Date | March 6, 2020 |
| Website | The Frozen Farmers |
| Key Points of Pitch |
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| Why Sharks Accepted |
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2. Lori Greiner’s Sweet Offer
After hearing Katey’s pitch and sampling the delicious ice cream, Lori Greiner recognized the potential of The Frozen Farmers.
She was impressed by their commitment to sustainability and their high-quality product. Lori offered $125,000 for 30% equity, a deal that Katey eagerly accepted.
This partnership with Lori has proven invaluable to The Frozen Farmers, providing them with the resources and guidance needed to scale their business.
The Frozen Farmers Update
Since their successful appearance on Shark Tank, The Frozen Farmers have experienced significant growth and expansion. Their partnership with Lori Greiner has helped them reach new markets and increase their production capacity.
1. Expanding Distribution and Product Lines
The Frozen Farmers have significantly expanded their distribution network. Their products are now available in thousands of stores across the United States, including major retailers like Kroger, Giant Foods, and Stop & Shop. This increased availability has made it easier for consumers to find and enjoy their delicious ice cream and sorbet.
In addition to expanding their distribution, The Frozen Farmers have also introduced new and exciting products. They’ve broadened their range of flavors, offering a variety of options to satisfy different tastes.
They have also introduced a new line of “Frobert,” a unique frozen dessert that combines the creamy texture of ice cream with the refreshing taste of sorbet.
2. Financial Performance and Growth
The Frozen Farmers have achieved impressive financial results since their Shark Tank appearance. They have reported strong sales growth, with revenue exceeding expectations. This success is a testament to the quality of their products and the effectiveness of their business strategy.
The company has also secured additional funding to support its growth. They received a $2.5 million line of credit from WSFS Bank, which recognized the value of their mission and their potential for success.
This funding has enabled The Frozen Farmers to invest in new equipment, expand their operations, and further develop their product line.
The Impact of Shark Tank
Appearing on Shark Tank was a game-changer for The Frozen Farmers. It provided them with national exposure and credibility, which has been instrumental in their success.
1. Increased Brand Awareness and Sales
The Frozen Farmers’ appearance on Shark Tank introduced their brand to millions of viewers across the country. This exposure led to a surge in website traffic and a significant increase in sales.
Many customers were drawn to their mission of reducing food waste and were eager to try their unique and delicious products.
The Shark Tank effect also helped The Frozen Farmers attract attention from retailers. Their newfound brand recognition made them a desirable addition to store shelves, contributing to their rapid expansion into major grocery chains.
2. Leveraging the Shark Tank Platform
The Frozen Farmers have effectively leveraged their Shark Tank appearance to build their brand and drive growth. They prominently feature the Shark Tank logo on their packaging and website, reminding customers of their successful pitch and association with Lori Greiner.
They have also actively engaged with their newfound audience on social media, sharing updates on their products, partnerships, and mission. This consistent communication has helped them maintain momentum and build a loyal customer base.
Furthermore, The Frozen Farmers have used their platform to advocate for sustainability and raise awareness about food waste. They have participated in interviews and speaking engagements, sharing their story and inspiring others to make a difference.
The Future of The Frozen Farmers
The Frozen Farmers have a bright future ahead, with plans to continue their growth trajectory while staying true to their core values.
1. Continued Growth and Innovation
The Frozen Farmers are committed to expanding their reach and bringing their delicious products to even more consumers. They plan to further increase their distribution, partnering with new retailers and exploring opportunities in different regions.
Innovation remains a key focus for the company. They are constantly experimenting with new flavors and developing unique frozen dessert creations.
They are also exploring ways to improve their production processes and make their operations even more sustainable.
2. Sustainability and Social Impact
The Frozen Farmers are deeply committed to their mission of reducing food waste and promoting sustainable practices. They continue to source their fruit from local farmers, ensuring that perfectly good produce doesn’t go to waste.
The company is also actively involved in community initiatives and educational programs. They partner with organizations that share their values and work to raise awareness about the importance of sustainability and responsible food consumption.
The Frozen Farmers are a shining example of a business that is both successful and socially responsible. They have demonstrated that it’s possible to create delicious products while making a positive impact on the environment and the community.
FAQs
Where can I buy The Frozen Farmers products?
The Frozen Farmers ice cream and sorbet are available in thousands of stores across the United States, including major retailers like Kroger, Giant Foods, and Stop & Shop. You can also find their products at select independent grocery stores and specialty shops. Check their website for a store locator to find a retailer near you.
Are The Frozen Farmers products gluten-free?
Yes, all The Frozen Farmers ice cream and sorbet flavors are gluten-free. They are also made with all-natural ingredients and no artificial flavors or colors.
What kind of fruit do The Frozen Farmers use?
The Frozen Farmers use “ugly” fruit that is perfectly good to eat but may be misshapen or blemished. This helps reduce food waste and supports sustainable farming practices. They source their fruit from local farms whenever possible.
What is “Frobert”?
Frobert is a unique frozen dessert created by The Frozen Farmers that combines the creamy texture of ice cream with the refreshing taste of sorbet. It’s a delicious and innovative treat that is perfect for those looking for something new and exciting.
The Bottom Line
The Frozen Farmers are a shining example of a company that is successfully combining delicious products with a strong social mission. Their commitment to reducing food waste, using high-quality ingredients, and creating innovative frozen desserts has resonated with consumers and investors alike.
Since their appearance on Shark Tank, The Frozen Farmers have experienced impressive growth, expanding their distribution, product lines, and brand awareness. With a focus on sustainability and community impact, The Frozen Farmers are poised for continued success and are a brand to watch in the frozen dessert industry.
