What is The Matte, as seen on Shark Tank Season 12? The Matte is a makeup organizer designed to declutter bathroom countertops and save space. It is a sleek sink insert that efficiently stores cosmetics and skincare products, keeping them within reach while maintaining a tidy appearance.
Summary
- The Matte is a space-saving makeup organizer that fits over sink countertops.
- It appeared on Shark Tank Season 12, seeking $100,000 for 20% equity.
- The Matte successfully secured an investment of $100,000 for 33% equity from Lori Greiner.
- The product’s innovative design and potential for widespread appeal resonated with the Sharks.
- The Matte’s Shark Tank success highlights the importance of a well-executed pitch and a product that solves a common problem.
The Matte Shark Tank Update | Shark Tank Season 12
The Matte is a sleek, space-saving makeup organizer designed to declutter bathroom countertops and keep your beauty essentials within easy reach. It’s a stylish and practical solution for anyone looking to tidy up their vanity.
Shark Tank Season 12 Appearance
The Matte’s journey to success took a significant leap forward when its creators stepped into the Shark Tank. Season 12 witnessed the unveiling of this ingenious product to a panel of seasoned investors.
The question on everyone’s mind was whether The Matte had the potential to not only declutter countertops but also capture the Sharks’ attention and investment.
The Matte’s Shark Tank Pitch
1. The Pitch
| Entrepreneurs | Brianna Arps and Christie Barany |
|---|---|
| Business | The Matte |
| Ask | $100,000 for 20% equity |
| Deal | $100,000 for 33% equity |
| Sharks | Lori Greiner |
| Season | Shark Tank Season 12 |
| Original Air Date | April 2, 2021 |
| Website | The Matte |
| Key Points of Pitch |
|
| Why Sharks Accepted |
|
2. The Problem
The Matte’s pitch began by highlighting a common frustration: the struggle to keep makeup and skincare products organized.
Countertops quickly become cluttered, making it difficult to find what you need and leading to a sense of disarray.
Traditional organizers often take up valuable space or don’t provide adequate storage for a variety of products.
3. The Solution
The Matte presented itself as the answer to these organizational woes. Its sleek, minimalist design seamlessly integrates with any bathroom aesthetic.
Crafted from durable, easy-to-clean materials, The Matte features compartments of varying sizes to accommodate everything from lipsticks and brushes to larger palettes and bottles.
4. Market Potential and Target Audience
The Matte’s creators recognized the vast market potential for their product. Anyone who uses makeup or skincare products could benefit from The Matte’s organizational prowess.
The target audience spanned beauty enthusiasts, busy professionals, and anyone seeking a tidier bathroom space.
5. The Ask: Investment and Equity
Brianna and Christie entered the Shark Tank seeking a $100,000 investment in exchange for 20% equity in their company.
This investment would fuel their plans for scaling production, expanding marketing efforts, and ultimately bringing The Matte to a wider audience.
The Sharks’ Reactions and Feedback
1. Initial Impressions and Questions
The Matte’s pitch piqued the Sharks’ curiosity. The product’s simplicity and practicality resonated with them.
They peppered Brianna and Christie with questions about the materials, manufacturing process, and potential for scaling production.
The Sharks were particularly keen to understand how The Matte differentiated itself from existing makeup organizers on the market.
2. Concerns and Challenges Raised
As with any pitch, the Sharks also raised concerns. Some questioned the product’s durability and ability to withstand daily use in a humid bathroom environment.
Others wondered about the potential for competition from larger companies with more established distribution channels.
The issue of patent protection and intellectual property also arose, highlighting the importance of safeguarding The Matte’s unique design.
3. Lori Greiner’s Interest and Offer
Amidst the questions and concerns, one Shark emerged as a potential investor: Lori Greiner. Known as the “Queen of QVC,” Lori recognized The Matte’s mass appeal and potential for success on television shopping networks.
She commended the product’s design and the entrepreneurs’ passion. However, Lori also expressed reservations about the equity split.
Lori ultimately presented an offer: $100,000 for 33% equity in The Matte. This offer reflected Lori’s belief in the product’s potential but also her desire for a larger stake in the company.
The Deal and Investment
1. Final Negotiation and Equity
Brianna and Christie were thrilled to have secured Lori’s interest. They appreciated her expertise and the potential for growth her involvement offered.
However, they were hesitant to relinquish a larger share of their company. A brief negotiation ensued, with both sides seeking a mutually beneficial arrangement.
In the end, Brianna and Christie decided to accept Lori’s offer of $100,000 for 33% equity. They recognized the value Lori brought to the table and the opportunity to leverage her vast network and experience in the retail industry.
2. The Matte’s Future Plans and Growth
With Lori’s investment and guidance, The Matte embarked on an exciting new chapter. The immediate focus was on scaling production to meet anticipated demand. The team worked tirelessly to streamline manufacturing processes and ensure consistent quality.
Lori’s connections proved invaluable in expanding The Matte’s reach. The product soon appeared on QVC, where its popularity soared.
Positive customer reviews and word-of-mouth recommendations further fueled its success. The Matte quickly became a staple in countless bathrooms, helping people declutter their countertops and streamline their beauty routines.
Beyond QVC, The Matte expanded its online presence and retail partnerships. The brand’s commitment to innovation remained strong, with plans to introduce new products and color options in the future.
The Matte’s journey from Shark Tank pitch to household name exemplified the power of a great idea, a dedicated team, and the right investor.
FAQs
Where can I purchase The Matte?
You can purchase The Matte directly from their website or through various online retailers such as Amazon. It may also be available in select physical stores.
What materials is The Matte made from?
The Matte is made from durable, easy-to-clean materials that are designed to withstand daily use in a bathroom environment. It is also BPA-free and dishwasher safe.
Does The Matte come in different colors?
Yes, The Matte is available in a variety of colors to complement any bathroom decor.
Can I use The Matte for other purposes besides makeup organization?
Absolutely! The Matte’s versatile design makes it suitable for organizing various items, such as skincare products, toiletries, jewelry, or even office supplies.
What is The Matte’s return policy?
The Matte offers a satisfaction guarantee. If you are not happy with your purchase, you can return it for a full refund within a specified timeframe.
The Bottom Line
The Matte’s success story is a testament to the power of innovation and the importance of solving everyday problems. Its journey from a Shark Tank pitch to a widely recognized brand highlights the potential for entrepreneurs to achieve their dreams with the right idea, dedication, and support.
The Matte’s sleek design, practicality, and space-saving features have resonated with consumers seeking a better way to organize their beauty essentials. By decluttering countertops and keeping cosmetics within easy reach, The Matte has simplified beauty routines and enhanced bathroom aesthetics.
For aspiring entrepreneurs, The Matte’s story serves as an inspiration. It underscores the value of a well-crafted pitch, a clear understanding of your target audience, and the willingness to adapt and grow. The Matte’s success reminds us that even the simplest ideas can have a profound impact when executed with passion and purpose.
